4. 1990 Market Radio TV magazines Society 2008 Market Radio TV magazines Communities blogg RSS chatt Social Media groups wikis life stream microblogging forum social bookmarks tags comments search alerts
5. “ The News business is broken, and no one knows how to fix it.” Phil Bronstein, the editor-in-chief, SF Chronicle, in a recent "emergency meeting"
10. I’m one of them. Bertil Torekull, ex editor in chief at SVD ” Bildt's dual role as minister and talkative bloggers are reminiscent of mouthy Venezuelan President Hugo Chávez.”
23. “ Most worrisome is the loss of young readers, who have drifted away steadily since the early 1970s, when more than 70% of 18- to 34-year-old Americans read a daily newspaper. Last year that figure stood at 35%.” Steven Rattner, Washington Post
26. "In the long term we do not believe it is possible for the traditional local newspaper to succeed" Erik Orring, CEO at VK , just after he bought Apberget
29. “ Media companies don't control the conversation anymore , at least not to the extent that we once did. We must learn how younger generations of consumers prefer to receive their news and entertainment, and we must meet those expectations.” Rupert Murdoch in Forbes.com.
32. Second generation Web services that made it possible for everyone to very simple and effective exchange information, goods and services with each other. Web 2.0
33. The Long tail Mainstream Nisch Numbers of media titles Numbers of media consumers 1. Easier to create information 2. Easier to distribuate information 3. Easier to get information
34. “ Instead of causing one-way interruption, marketing is about delivering content at just the precise moment your audience needs it” “ Marketers must shift their thinking from mainstream marketing to masses to a strategy of reaching a vas number of underserved audiences via the web” “ The Internet has made public relations public again, after years of almost exclusive focus on media” “ People want authenticity, not spin. People want participation, not propaganda.” 1 2 3 4
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36. Newsdesk made it easy for companies to do their information available all over where journalists, editors, and all the other influential people are and searching.
37. News Release Image Video Contact Blog Doc Event RSS SÖK SMS E-post TAG PREN MMS IM XML POD INDEX WebS Search Web Search pressinfo Search News Search Images Serach Video Portals Serach Blogs Homepage Dist.lists Media