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IHRLR 6600 Cornell University




Lingmin Li
April 24, 2012
Similarities

   Hyper-growth Market




                          Source: tradingeconomics.com
Similarity
     Talent Shortage with High Turnover Rate
      - India: 54% in 2010 thinking of quiting VS 26% in 2004;
      - China: 34% VS 18%
Can Multinational Companies
  Treat India and China with
 the Same Talent Strategy?




                               Question
 Data Sources

    2011 Mercer “What’s Working” Survey
 - Compensation Planning 2012 report
 - India: What’s Working Summary
 -     China: What’s Working Summary
    2011 Community Business - Bring the best of Asian talents
    2010 Hay Group – Rewarding China
    2011 Towers Watson – Incentive Plan Design Practices (Summary Results from
     2011 Asia Incentive Plan Design Survey)
    2011 Worldatwork - Leading the next wave of growth in Asia
    2011 Blessingwhite - Employee Engagement Report
    2011 Hewit Consulting – Trends of Global Employee Engagement
Talent Strategy



                    Attracting Talents



                    Engaging Talents
          Talent
         Strategy


                    Rewarding Talents
Talent Strategy _ Attracting Talents
 Employee Perception of MNCs
                             India                                     China

             Professionalism: streamlined processes     Flat org, democratic leadership:
              and structured organizational hierarchy     Advance based on performance
             Emphasis on training and development       Opportunities for training and
 Positive     for fresh graduates                         development: fast-track programs for
             Exposure to international practice          HIPO staff
             Interacting with people from different     Exposure to international best
              cultures and backgrounds                    practice



                                                         Constant need to educate HQ staff
             Policies made by people without good        about China: given that MNCs
              understanding of Indian market              frequently change staff structure
 Negative    Slow decision-making process               Glass ceiling to long-term career
             Training provided through collective        success
              programs, not by hands-on experience       Sense of missing out the immerse
                                                          growth of China
Talent Strategy _ Attracting Talents (Cont’d)
Talent Strategy _ Attracting Talents (Cont’d)


               India                                   China


     Clear Preference for MNCs               No Clear Preference for MNCs




                       Gen Y – Choosing Future Employees
Talent Strategy _ Engaging Talents
     According to Blessing White’s Employee Engagement Report 2011:
     Only 31% of workers worldwide are engaged;
     India has the most engaged (37%);
     China has the least (17%).
Talent Strategy _ Engaging Talents (Cont’d)
 Employee Value Proposition (2011)

                India                                   China

 Career advancement                  Career advancement

 Base pay                              Base pay

 Training opportunities                 Supplemental retirement savings plan

 Type of work                             Bonus or other incentives

 Working for a respectable                  Supplemental medical
 organization                               insurance coverage

 Bonus or other incentives                    Working for a respectable org.

 Retirement savings plan                          Wellness programs

 Flexible work schedule                            Type of work
Talent Strategy _ Rewarding Talents
 Benefits & Compensation: India and China are quite similar

                                      Rapid economic growth
                              India
                                      Inflation rate: 9.5% (3/2012)
                           9.5%
  Rapid economic        March 2012
      growth


                                      Rapid economic growth
      Inflation               China
                                      Inflation rate: 9.5% (3/2012)
                           3.6%
                        March 2012



  Skyrocketing Pay Increase
  & Pay progression
Talent Strategy _ Rewarding Talents (Cont’d)
  Two-step pay progression trends




  Another reason for high turnover: Pay Dispersion
 - China: 300% (200% for US)
 - India: N/A, but figured third in 2008
Talent Strategy _ Rewarding Talents (Cont’d)

               Poor Implementation of “Pay for performance”

              - No distinct difference in pay between high and average
                performers
              - Paying poor performers wage increase
              * Top companies pay high performers twice the increase as
                average performers and poor performance is not rewarded
   MNC’s
  Challenge   “Internal equity” Problem


              - Hiring new people at higher wages than most of the loyal
                employees receive leads to de-motivation and encourages
                disloyalty
              - Fair pay between old employees and new hires
Conclusion

    Common Talent Management practices for India and China


              • Ensure Asian representation at senior levels to show the company’s strong
   Career/
                commitment to Asian market
 Leadership
              • Localize low/mid-management to create a pipeline for senior leadership



              • Market pay alignment is essential to attract the right people in highly
                competitive labor market.
              • However, to retain people, MNCs need to look at total reward elements,
                such as career, work-life balance and benefit.
  Comp &
              • Increase the pay gap between high performers and average performers to
  Benefits
                over 20% (the minimum threshold for bonus differentiation to be effective)
              • To balance pay-for-performance and internal fairness, MNCs should
                manage transparent processes to justify pay differences like job sizing and
                grading, and communicate compensation policy openly with employees
Conclusion (Cont’d)

                         Specific Practices for India


                 • Offer more opportunities of overseas assignments, and build global work
   Globality       environment to attract Gen Y in India
                 • Enlarge employees’ exposure to global best practices


  Empower-       • Allow decentralized decision-making and wherever possible involve
    ment           local managers in India.



 Non-financial   • Despite financial factors, pay great attention to employees’ engagement
 Engagement        factor such as career advancement, meaningful and challenging job,
   Factors         and training development opportunities.
Conclusion (Cont’d)

                      Specific Practices for China


               • Emphasize internal promotion and training opportunities instead of
    Internal
                 overseas assignment, to attract and retain talents
   Promotion
               • Brand the company with strong commitment to Chinese market



               • Provide language and culture training for key local talents
   Culture
               • Sign long-term expatriate contract
   Diversity
               • Reflect Chinese culture on recruiting and evaluation standards


   Financial   • Address financial engagement factors (base pay, retirement benefits
  Engagement     and incentives) and career prospect to motivate employees
    Factors
ILRHR 6600: "MNC: Talent Strategy in India and China" by Lingmin Li

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ILRHR 6600: "MNC: Talent Strategy in India and China" by Lingmin Li

  • 1. IHRLR 6600 Cornell University Lingmin Li April 24, 2012
  • 2. Similarities  Hyper-growth Market Source: tradingeconomics.com
  • 3. Similarity  Talent Shortage with High Turnover Rate - India: 54% in 2010 thinking of quiting VS 26% in 2004; - China: 34% VS 18%
  • 4. Can Multinational Companies Treat India and China with the Same Talent Strategy? Question
  • 5.  Data Sources  2011 Mercer “What’s Working” Survey - Compensation Planning 2012 report - India: What’s Working Summary - China: What’s Working Summary  2011 Community Business - Bring the best of Asian talents  2010 Hay Group – Rewarding China  2011 Towers Watson – Incentive Plan Design Practices (Summary Results from 2011 Asia Incentive Plan Design Survey)  2011 Worldatwork - Leading the next wave of growth in Asia  2011 Blessingwhite - Employee Engagement Report  2011 Hewit Consulting – Trends of Global Employee Engagement
  • 6. Talent Strategy Attracting Talents Engaging Talents Talent Strategy Rewarding Talents
  • 7. Talent Strategy _ Attracting Talents Employee Perception of MNCs India China  Professionalism: streamlined processes  Flat org, democratic leadership: and structured organizational hierarchy Advance based on performance  Emphasis on training and development  Opportunities for training and Positive for fresh graduates development: fast-track programs for  Exposure to international practice HIPO staff  Interacting with people from different  Exposure to international best cultures and backgrounds practice  Constant need to educate HQ staff  Policies made by people without good about China: given that MNCs understanding of Indian market frequently change staff structure Negative  Slow decision-making process  Glass ceiling to long-term career  Training provided through collective success programs, not by hands-on experience  Sense of missing out the immerse growth of China
  • 8. Talent Strategy _ Attracting Talents (Cont’d)
  • 9. Talent Strategy _ Attracting Talents (Cont’d) India China Clear Preference for MNCs No Clear Preference for MNCs Gen Y – Choosing Future Employees
  • 10. Talent Strategy _ Engaging Talents According to Blessing White’s Employee Engagement Report 2011: Only 31% of workers worldwide are engaged; India has the most engaged (37%); China has the least (17%).
  • 11. Talent Strategy _ Engaging Talents (Cont’d) Employee Value Proposition (2011) India China Career advancement Career advancement Base pay Base pay Training opportunities Supplemental retirement savings plan Type of work Bonus or other incentives Working for a respectable Supplemental medical organization insurance coverage Bonus or other incentives Working for a respectable org. Retirement savings plan Wellness programs Flexible work schedule Type of work
  • 12. Talent Strategy _ Rewarding Talents Benefits & Compensation: India and China are quite similar Rapid economic growth India Inflation rate: 9.5% (3/2012) 9.5% Rapid economic March 2012 growth Rapid economic growth Inflation China Inflation rate: 9.5% (3/2012) 3.6% March 2012 Skyrocketing Pay Increase & Pay progression
  • 13. Talent Strategy _ Rewarding Talents (Cont’d)  Two-step pay progression trends  Another reason for high turnover: Pay Dispersion - China: 300% (200% for US) - India: N/A, but figured third in 2008
  • 14. Talent Strategy _ Rewarding Talents (Cont’d) Poor Implementation of “Pay for performance” - No distinct difference in pay between high and average performers - Paying poor performers wage increase * Top companies pay high performers twice the increase as average performers and poor performance is not rewarded MNC’s Challenge “Internal equity” Problem - Hiring new people at higher wages than most of the loyal employees receive leads to de-motivation and encourages disloyalty - Fair pay between old employees and new hires
  • 15. Conclusion Common Talent Management practices for India and China • Ensure Asian representation at senior levels to show the company’s strong Career/ commitment to Asian market Leadership • Localize low/mid-management to create a pipeline for senior leadership • Market pay alignment is essential to attract the right people in highly competitive labor market. • However, to retain people, MNCs need to look at total reward elements, such as career, work-life balance and benefit. Comp & • Increase the pay gap between high performers and average performers to Benefits over 20% (the minimum threshold for bonus differentiation to be effective) • To balance pay-for-performance and internal fairness, MNCs should manage transparent processes to justify pay differences like job sizing and grading, and communicate compensation policy openly with employees
  • 16. Conclusion (Cont’d) Specific Practices for India • Offer more opportunities of overseas assignments, and build global work Globality environment to attract Gen Y in India • Enlarge employees’ exposure to global best practices Empower- • Allow decentralized decision-making and wherever possible involve ment local managers in India. Non-financial • Despite financial factors, pay great attention to employees’ engagement Engagement factor such as career advancement, meaningful and challenging job, Factors and training development opportunities.
  • 17. Conclusion (Cont’d) Specific Practices for China • Emphasize internal promotion and training opportunities instead of Internal overseas assignment, to attract and retain talents Promotion • Brand the company with strong commitment to Chinese market • Provide language and culture training for key local talents Culture • Sign long-term expatriate contract Diversity • Reflect Chinese culture on recruiting and evaluation standards Financial • Address financial engagement factors (base pay, retirement benefits Engagement and incentives) and career prospect to motivate employees Factors

Hinweis der Redaktion

  1. Talent management remains one of the most pressing and challenging issues for business leaders globally. With Asia Pacific being one of the fastest growing region and a rapidly ageing demographic, the war for talent is even more important to organizations in the region. Yet organizations are struggling to find the right approaches and solutions to implement a successful talent management strategy.
  2. Talent management remains one of the most pressing and challenging issues for business leaders globally. With Asia Pacific being one of the fastest growing region and a rapidly ageing demographic, the war for talent is even more important to organizations in the region. Yet organizations are struggling to find the right approaches and solutions to implement a successful talent management strategy.
  3. Talent management remains one of the most pressing and challenging issues for business leaders globally. With Asia Pacific being one of the fastest growing region and a rapidly ageing demographic, the war for talent is even more important to organizations in the region. Yet organizations are struggling to find the right approaches and solutions to implement a successful talent management strategy.
  4. Talent management remains one of the most pressing and challenging issues for business leaders globally. With Asia Pacific being one of the fastest growing region and a rapidly ageing demographic, the war for talent is even more important to organizations in the region. Yet organizations are struggling to find the right approaches and solutions to implement a successful talent management strategy.
  5. Talent management remains one of the most pressing and challenging issues for business leaders globally. With Asia Pacific being one of the fastest growing region and a rapidly ageing demographic, the war for talent is even more important to organizations in the region. Yet organizations are struggling to find the right approaches and solutions to implement a successful talent management strategy.
  6. (Hay Group’s extensive research on Most Admired Companies has shown that top global organizations typically pay their high performers twice the increase compared to their average performers, and that poor performance is not rewarded, but penalized with zero increases).
  7. (Hay Group’s extensive research on Most Admired Companies has shown that top global organizations typically pay their high performers twice the increase compared to their average performers, and that poor performance is not rewarded, but penalized with zero increases).
  8. (Hay Group’s extensive research on Most Admired Companies has shown that top global organizations typically pay their high performers twice the increase compared to their average performers, and that poor performance is not rewarded, but penalized with zero increases).