The document provides guidance on how to start an affiliate marketing channel for an ecommerce business. It explains that affiliate marketing involves customers clicking on affiliate links or ads to make purchases from an online shop, with the affiliates then receiving a commission. The document outlines different types of affiliates to work with and how to recruit, motivate, and manage affiliates to help grow affiliate marketing revenue over time.

1. How to start your
Affiliate Marketing
Channel as an
Ecommerce
business

2. New Phone
Who Dis?

3. New Phone
Who Dis?

4. What about
you?

5. 3.
Affiliate gets a
commission
1.
Customer goes to Affiliate
Site and clicks on an ad/
link to your online shop
2.
Customer buys something
on your online shop
(within x days)
Affiliate
Marketing

6. $6.8 Billion Marketing spend by 2020
Accounting for an average of 15% - 20% of their
revenue
90% of companies with $200M+ in Revenue
have an Affiliate Marketing channel
6

7. 7
Is my business
ready for Affiliate
Marketing?

8. 8
Affiliate
types

9. 9
Affiliate
types

10. 10
Affiliate
types

11. 11
Affiliate
types

12. 12
Affiliate
types

13. 13
Affiliate
types

14. 14
Affiliate
types

15. 15
Affiliate
types
▫ Display
▫ Email
▫ Retargeting (display
and email)
▫ Forums
▫ Social shopping sites
▫ Paid search
▫ Shopping portals or
directories
▫ Social networks
▫ Video/ youtube
▫ Audio/ Podcastideo/
youtube
▫ Audio/ Podcast

16. What is so different about
Affiliate Marketing?
Because of the commission element, the affiliate channel is
completely different from other channels. It’s human and has
a different dynamic. Since you only pay the affiliate
afterwards, you can’t make demands and you rely on a good
relationship to work together.

17. In House Software Networks
• It’s cheaper
• You’re the boss, so you don’t
play by anyone’s rules
• You don’t have to weed out
the shit affiliates if you’re
the one approaching them,
or just a lower number of
affiliates to look through
• You have a more personal
relationship with your
affiliates
• The affiliates are already
there and it’s easier to get
them on board
• Functionality is often in
good order
• You get support from the
network
• Payment of affiliates is often
easier

18. In House Software Networks
▫ Hasoffers
▫ Offerslook
▫ Tapfilliate
▫ Post Affiliate Pro
▫ LeadDyno
▫ Refersion
▫ Idev
▫ Plugins for
wordpress
▫ Analytics
▫ Self built
▫ Commission Junction
▫ Rakuten Linkshare
▫ Shareasale
▫ Zanox/ Affiliate window
▫ Tradedoubler
▫ Tradetracker
▫ Clickbank
▫ Avangate
▫ Flexoffers
▫ JVzoo
▫ Webgains

19. - Monthly fees and
Minimum retainers
- Startup Fees
- Override
- Commission

20. Sale of
€100
Affiliate
Commission 10%
€10
Network Override
30%
€3
Total
Commission
Paid €13
Minimum
retainer

21. Now what?
• Decide what your Goal is (New Customers, Returning Customers, Just
revenue, Leads etc)
• Competitive research and set up your commission rates and conditions
(cookie windows, offercodes, rules etc)
• Create a commission structure that best supports your goal and is still
competitive.
• A process that takes care of tracking and validating the sales (have sales
been paid, has the product been returned etc)
• Clear program rules about what is allowed and what isnt
• Landingpages, links
• Banners
• Productfeed

22. How to recruit
new Affiliates
• Create an affiliate page on your site
• Get the network to provide you with a list of top and niche Affiliates
that would be appropriate for your program
• Give a higher launch Commission for 1 month
• Go to conferences
• See who’s promoting competitors
• Search for the biggest affiliate types

23. What do
affiliates want
so they stay
motivated?
• Money (extra commission
• Exclusive content, or and
Exclusive discount for their
audience
• Insider info about new releases
or the industry
• Good, personal responses.
• Be fair

24. How to keep
growing
• Measuring is key – Understand the results
and keep trying to recruit. If revenue is down
because maybe traffic, Conversion rate or
Average order value is down, dig deeper and
try to understand why.
• Keep affiliates informed, tell them about
launches, new landingpages, new banners
• Reward good behaviour, send a gift or perks

25. Questions?
rosannalopes.com
Rocketcompass.com
Hello@rosannalopes.com
Twitter: @lopesrosanna