According to research from Content Marketing Institute and MarketingProfs, 77% of B2C marketers and 93% of B2B marketers are doing content marketing. That’s a lot of blog posts, webinars, SlideShare presentations, and ebooks.
With so much content being produced, how do you ensure yours stands out? In this presentation, we share tips from content marketing experts on how to make your content unique.
We also provide a framework for thinking about how to make your content stand out.
2. Who’s Creating Content? Everyone.
73% of B2B Marketers are producing more
content than they did one year ago
69% of B2C Marketers are producing more
content than they did one year ago
Source: Benchmarks, Budgets and Trends, B2B Content Marketing
from Content Marketing Institute and MarketingProfs
Source: Benchmarks, Budgets and Trends, B2C Content Marketing
from Content Marketing Institute and MarketingProfs
9. From Conventional to (More) Unique
List-based content
SlideShares
Infographics
Twitter chats
Webinars
Audio interviews
eBooks
Longer lists
Video SlideShares
Interactive Infographics
Google Hangouts
Regional Events
Video interviews
Interactive eBooks
10. How to MakeYour Content
Marketing Unique (Now That
Everyone’s Doing It)
A blog post you may
find interesting
Why the Future of Content
Marketing is Interactive
Content
Oh, and if you liked
that one, check this
one out, too
12. If you like an expert’s
tip,we’d love for you
to tweet it!
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13. “To stand out,
create content
that readers
can interact
with: Quizzes,
clickable
images,
interactive
infographics,
dynamic
widgets,etc.”
Yael Kochman
@Yaelkochman
Tweet
this
14. “Use a free
image
creator like
Canva to
brand your
thoughts w/
images &
visually
represent
content.
Images get
more shares
& stats!”
Stacey Miller
@staceylamiller
Tweet
this
16. “Curate content to
monitor what is
being said in your
industry: fill in the
gaps and publish
what hasn't been
written yet.”
Guillaume Decugis
@gdecugis
Tweet
this
17. “Create content
that has the
spice of life by
referencing
true stories
from your
community and
personal
experiences.”
Leslie Belknap
@LeslieBelknap
Tweet
this
20. Content Co-Creation
“The amazing thing about using this software is you can produce an amazing
video every day with big production values.”
“Mr. Garrett has more than 5.7 million subscribers to his Stampy videos, which
have been seen almost 3.5 billion times, placing him just ahead of Lady Gaga in
terms of cumulative views.”
“From Minecraft’s earliest
days, the company behind
it encouraged people to
share video clips on
YouTube and other social
media sites, seeing it as a
potent form of grass-roots
marketing.”
21. Content Co-Creation
Visit: Create Airbnb website. Hat tip to Ann Handley (@annhandley), who mentioned this site in a recent article.
23. “Be yourself.You
are the most
unique thing
you have to offer.
If you are boring,
then try pictures
of kittens.”
Craig Rosenberg
@funnelholic
Tweet
this
24. “Stay true to
your brand.
That's a
powerful
filter.”
Margaret Molloy
@MargaretMolloy
Tweet
this
25. “Exceptional
content offers a
new slant,
presents info in
a new way,
and/or provides
deep,accurate
detail.”
Brad Shorr
@bradshorr
Tweet
this
26. “To stand out you
need to find your
niche,leverage your
expertise &
consistently
provide true insight
& opinion. Most of
all,be authentic!”
Jeanne Sachs
@jlsachs
Tweet
this
27. “Stop being so
self-centered.
Your content
should be
useful to
someone that
will never
become your
customer.”
Eric Wittlake
@wittlake
Tweet
this
30. “Find a way to inject
a bit of personality
into everything you
create & deliver it
with fiery
enthusiasm (or
heavy metal
analogies).That’s
what works for me.”
Jason Miller
@JasonMillerCA
Tweet
this
31. “Do original
research.We all
want fresh
information, not
the same old
rehashed facts.
Research that
challenges
assumptions is
best.”
Pam Neely
@PamellaNeely
Tweet
this
32. “Identify gaps in
your industry by
analyzing what your
competitors aren't
doing and the
challenges your
customers have that
aren't addressed.”
Brian Honigman
@BrianHonigman
Tweet
this
33. “Know who your
audience is.Create
content they'll love.
Add your unique
angle.Make sure they
see it.Repeat.”
Todd Wheatland
@ToddWheatland
Tweet
this
34. “Your content is not
for THE crowd; it's
for YOUR crowd.
Gather them,ask
them about their
challenges,then
create content to
serve them.”
Carrie Jones
@caremjo
Tweet
this
35. “You're far
more likely
to engage
readers and
get
remembered
when you
express your
opinion and
take
chances.”
Barry Feldman
@FeldmanCreative
Tweet
this
36. Photo via Ruth Ellison on
flickr.
How willYOUR
content be
unique?