Five years ago, managing your digital presence was simple: have a great website and broaden your reach via social channels. The world has shifted and digital channels are exploding. Your target audience spends less time on your website and more time on apps, chatbots, digital assistants and Internet of Things (IoT). They’ll use voice commands while driving, an app in the supermarket checkout line and an Amazon Echo while cooking. Reaching this new audience requires a different kind of Content Management System (CMS): a CMS that publishes to any website, social channel, app or device. Meet Evoq: a CMS that’s ready for this new world. You’ll manage content in a central location, then make it available whenever and wherever it’s needed. When new technologies emerge in the future: a self-driving car or an autonomous pizza delivery robot, Evoq will be ready for them. In this presentation, we show how Evoq can publish to not just websites and social channels, but also to devices such as Amazon Echo, and to applications such as Facebook Messenger. Evoq captures analytics data for each channel, so you can assess content effectiveness across all the channels you’re reaching.

2. OnlineHas Changed
2016 - Beyond
Always online and deeply embedded in
personal and professional lives.
Web Browser
Mobile Browser
Mobile Apps
Home, Echo, Nest
2006 - 2015
Frequency of use increased significantly
over a wider range of channels.
Web Browser
Mobile Browser
Mobile Apps
1995 - 2005
Frequency of use was a few times a
day via desktop browser.
Web Browser

3. TheConsumer IsChanging Rapidly
Generation X
• Born 1965 – 1979
• Open to technology: 1 Screen
at one time
• Communicated in long form
and text
• Content Consumers
• Planners
• Pragmatists
• Hard-working and me-
focused
Millennials
• Born 1980 – 1994
• Tech Savvy: 2 screens at once
• Communicate with text
• Curators and Sharers
• Now-focused
• Optimists
• Want to be discovered
Generation Z
• Born 1995 – 2009
• Tech Innate: 5 screens at
once
• Communicate with images
• Creators and Collaborators
• Future - focused
• Realists
• Want to work for success and
society focused

7. An Organization’s Content Repository

8. Here’s how content is managed and published today.
Smart Home Assistants
Mobile Browsers
Mobile Apps
Twitter LinkedIn
CRM
Chatbots
Facebook Pages
Website

9. TheProblem WithThatApproach
• No easy accessibility
across channels
• No continuity in
experience
• No Messaging
Consistency
• No Deep Personalization

10. Company’s Content Repository
DNN / Proprietary and Confidential. All Rights Reserved.10

11. LiquidContent –Here’s HowContent Can Be
Distributed WithADNNSolution Mobile App
Facebook
Smart Devices
Chat Bots
Salesforce
Website
Twitter
An Organization’s Content Repository
Single Master Copy
Assembly Engine

12. DNNSolution–Here IsHowYouCan Measure
‘ContentEffectiveness’ WithADNNSolution Mobile App
Facebook
Smart Devices
Chat Bots
Salesforce
Website
Twitter
Data Points Collected in Cloud
Request Type, Account Code,
Pageview ID, Version Number, Session
ID, VIsitor ID, Google Analytics USER
ID, UTC Date TIme, URL, Client IP,
User Agent, IS MObile Device, Page
TItle, Host name, Referrer, Protocol,
Language, Viewport Width, Viewport
Height, Timezone offset, is logged in,
Content Items, Event Processes ITC
Time, Partion ID, Event Enqued,
Request Type, Account Code,
Pageview ID, Version Number, Session

13. Unified analytics enable tracking across users and
content, not just silos
Analyze user
engagement across
channels & content
Track content
engagement across
users and channels
Integration with GA for
simple dashboards
Export data to favorite
BI tools for custom
analysis & dashboards
Integrate
Export
Track Users
Track Content

14. The Evoq CMS helps you reach your target customers today, and into the
future. Visit our website to learn more. Alternatively, email our Sales Team to
request information.