1) Homeboyz RFC was founded in 2009 by Homeboyz Entertainment to provide opportunities for young rugby players in Kenya. 2) They have won several local tournaments and been promoted to the top league in Kenya. 3) They are seeking sponsors to support the team's continued growth and success through branding, promotions, and other partnership opportunities.

1. The Dream Team 2011

2. Homeboyz: A Brief Background
• Homeboyz Entertainment is Kenya’s
most recognizable entertainment
brand, having started in the mid-90’s.
• Homeboyz operations currently span
into DJ Training, event management,
experiential marketing and radio and
web broadcasting.
• The Homeboyz association with rugby
in Kenya has consistently spanned over
15 years

3. Homeboyz RFC: The Humble Origins
The rugby team, Homeboyz RFC was founded in early 2009.
This was a result of the perceived need in the market to
accommodate the younger players who felt that they were
not being given enough opportunities to play competitive
rugby.
Homeboyz Entertainment responded to this by creating a
sporting platform for youth empowerment and development.
Homeboyz RFC is also the only rugby team in East and Central
Africa funded by a local entertainment company.

4. Team Philosophy:
“Touch, Engage , Elevate”
1. Touch: The spirit of the fans
2. Engage: Our Competitors
3. Elevate: The standards of the game
Touch
Homeboyz
RFC
Engage Elevate

5. Homeboyz RFC: Team Performance
• Eric Shirley Shield
Champs 2009, 2010
• Chairman's Cup Champs
2010,
• Dubai 7’s invitational
men's tournament 2010
quarter finals.

6. Evolution: What Next?
• As a start-up team in 2009, Homeboyz RFC
was initially placed in the lower-tier Eric
Shirley Shield.
• After winning the Eric Shirley Shield 2 years in
a row, they have now been promoted to the
ultra-competitive Kenya Cup.
• They now need your support to grow into the
top league rugby team in Kenya

7. What are we looking for?
• We need you.
• Your sponsorship and
partnership to deliver
quality rugby experience.
• By becoming our partner,
we’re giving your brand
the opportunity to grow
with us.

8. What does your sponsorship entitle
you to?
• Branding at Home pitch
• Branding on Team kit
• Co-branded fan merchandise opportunities
• Involvement in team promotions
• Branding on team shuttle
• Branding on cheerleader routines
• Radio team updates
• Web & Digital Support

9. 1. Branding at Home Pitch
• The team has recently relocated to the more
accessible Ligi Ndogo Grounds, adjacent to
RFUEA Grounds, Nairobi.
• This will serve at the training grounds as well as
the home pitch.
• As a sponsor you will be entitled to:
– Pitch-side branding during games and training
– Branding on the bleachers
– Branding at team clubhouse
– Branding at entrance

10. 2. Branding on team kit
• As a sponsor, you will be
entitled to place your
corporate branding on
official kit and training
kits.
• This will expose your
brand to all rugby fans and
enhanced exposure during
media coverage and press
briefings

11. 3. Fan merchandise
• To grow the fan base, we will
be producing official team
merchandise such as:
– Mix CD’s
– Mugs
– Caps
– T-Shirts
• These would be co-branded
with you, our sponsor

12. 4. Rugby Fashion Opportunities
Rugby dresses are the new ‘cool’ for
female fans and are a great way for
a girl to represent her team!
Rugby shirts are becoming more
fashionable, where men combine them
with formal ties and other accessories

13. 5. Team Promotional Tour
• Our aim in 2011 is to ensure that each
individual player on the team becomes
a youth celebrity in their own right.
• As such we will be giving them a high
intensity rota of public appearances,
media interviews and social media
support to ensure they sell the team
brand.
• This will also see them make school,
college, office and media house visits.
• These are key branding opportunities
for our sponsors.

14. 6. Team Shuttle Activities
• We have to ensure our players and fans will always have
transport to games and training sessions.
• Furthermore, they are obligated to make appearances for
our social and charitable events.
• This vehicle will be given eye-catching branding and ‘souped
up’ in-car entertainment.
• The co-branded Homeboyz RFC team shuttle will be a
welcome entrant to any social scene and event.
• And it will carry your co-branding.

15. 7. Homeboyz RFC Cheerleaders
• We also have girls on the team.
• Our experiential team has vast
experience in training our
performance acts.
• Every Homeboyz game will be
matched by stunning routines,
outfits and cheerleading songs.
• You, as a sponsor will have your
brand included in the cheerleader
team branding and routines.

16. 8. Homeboyz Radio Updates
• Our broadcasting divisions,
Homeboyz Radio and Uptown
Radio will produce and air a
weekly Homeboyz Rugby Update.
• This will be a 30-minute
production incorporating:
– Team updates
– Player profiles
– Match schedules
– Fan requests
– Sponsor commercials & promotions

17. 9. Web & Digital Support
• We will support the teams
efforts via
• Facebook & twitter fan updates
and membership drive
• Team web site with schedules
and picture galleries
• Web linkages with partner sites
• All these will be co-branded
with the sponsor.

18. The Media We Can Tap Into . . .
• Pulse Magazine
• Insyder Magazine
• Str8 Up TV show (KTN)
• The Beat TV Show (NTV)
• Zuqka Magazine

19. Cost of Sponsorship
An annual sponsorship entitles you to:
– The entire list of sponsorship opportunities described
above.
– Exclusivity for your brand
– Bonus airtime on Homeboyz Radio across the year
– A limitless amount of promotion opportunities across
the year

20. Team Management
• Myke Rabar (Chairman)
• David Kiathe (Secretary)
• Paul Murunga (Coach)
• Denis Ndavi (Marketing)

21. Touch, Engage , Elevate
To seize this opportunity, get in touch with
Denis Ndavi
T: +254 (0) 722 / 0732 – 710308
E: denisndavi@gmail.com