بررسی فروشگاه اینترنتی زنبیل از منظر تجربه کاربری توسط کیارش امالی وند در پنجمین رویداد درمسیر بازاریابی دیجیتال- آذر97 www.dmway.ir dmwayir

1. ‫ﮐ‬‫ﯿ‬‫ﺎ‬‫ر‬‫ش‬‫آ‬‫ﻣ‬‫ﺎ‬‫ﻟ‬‫ﯽ‬‫و‬‫ﻧ‬‫ﺪ‬
@kiawisherman
‫ﺑ‬‫ﺮ‬‫ر‬‫ﺳ‬‫ﯽ‬‫و‬‫ﺗ‬‫ﺤ‬‫ﻠ‬‫ﯿ‬‫ﻞ‬‫ﺗ‬‫ﺠ‬‫ﺮ‬‫ﺑ‬‫ﻪ‬‫ﮐ‬‫ﺎ‬‫ر‬‫ﺑ‬‫ﺮ‬‫ی‬‫و‬‫ب‬‫ﺳ‬‫ﺎ‬‫ﯾ‬‫ﺖ‬
‫ﭘ‬‫ﻨ‬‫ﺠ‬‫ﻤ‬‫ﯿ‬‫ﻦ‬‫د‬‫و‬‫ر‬‫ﻫ‬‫ﻤ‬‫ﯽ‬‫د‬‫ر‬‫ﻣ‬‫ﺴ‬‫ﯿ‬‫ﺮ‬‫ﺑ‬‫ﺎ‬‫ز‬‫ا‬‫ر‬‫ﯾ‬‫ﺎ‬‫ﺑ‬‫ﯽ‬‫د‬‫ﯾ‬‫ﺠ‬‫ﯿ‬‫ﺘ‬‫ﺎ‬‫ل‬

2. ‫ﺗ‬‫ﺤ‬‫ﻠ‬‫ﯿ‬‫ﻞ‬‫ﺗ‬‫ﺠ‬‫ﺮ‬‫ﺑ‬‫ﻪ‬‫ﮐ‬‫ﺎ‬‫ر‬‫ﺑ‬‫ﺮ‬‫ی‬‫ا‬‫ز‬‫ا‬‫ﻧ‬‫ﺘ‬‫ﻈ‬‫ﺎ‬‫ر‬‫ﺗ‬‫ﺎ‬‫و‬‫ا‬‫ﻗ‬‫ﻌ‬‫ﯿ‬‫ﺖ‬!

3. Discovery, Register, Funnel

4. Discovery
HOME PAGE
E-Namad
USP
O!er Box
???

5. Discovery
HOME PAGE
.BG Color
.Toooooo Much
Recommendation?

6. Discovery
HOME PAGE
Di!erences

7. Discovery
MEGA MENU
2 Action, 4 or more Levels, No Images
Information Architecture Review
A/B Test & Heat Maps

8. Discovery
CATEGORY PAGE

9. Discovery
CATEGORY PAGE
Product Cells

10. Discovery
CATEGORY PAGE
Recommendations

11. Discovery
PLP: Product Listing Page
Breadcrumb
Filter Behavior
SAMSUNG TV
PLP First Fold

12. Discovery
PLP: Product Listing Page
Filter Behavior
Filters

13. Discovery
PLP - Product Cells
ZANBIL AMAZON DIGIKALA

14. Discovery
PLP: Product Listing Page
Recommendations
Pagination

15. Discovery
PDP: Product Detail Page

16. Discovery
PDP: Product Detail Page

17. Funnel
PDP - Add to Cart

18. Funnel
BASKET/CART/ZANBIL…
-Funnel Summery
-Guest Checkout
-Bill Box

19. Register
NEW USER

20. Register
NEW USER

21. Register
NEW USER

22. Register
FIRST LOGIN

23. Excuse Me…
HOME PAGE

24. Funnel
SHIPPING PAGE

25. Funnel
SHIPPING PAGE

26. Funnel
SHIPPING PAGE

27. Funnel
Online Shop?

28. Funnel
Online Shop?