Creating Value from Innovation using Intellectual Property
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Creating Value from Innovation using Intellectual Property
- 1. Primer on Creating Value from Innovation Using Intellectual Property Darrell G. Mottley dmottley@bannerwitcoff.com 50 Most Important African Americans in Technology January 15, 2011
- 2. ABOUT THE PRESENTER • Darrell G. Mottley is principal shareholder of the Law Firm of Banner & Witcoff LTD and practices in the firm’s Washington D.C. office. He is the President-Elect of the District of Columbia Bar for the 2010-2011 term. He is an intellectual property lawyer focusing on patent and trademark cases, including design law, opinions, licensing and litigation. Darrell is a contributing author of the Annual Review of Intellectual Property Law Developments: 2006-2008; 2008- 2009 and the Public Contract Law Journal, both publications of the American Bar Association. He is a Fellow of the dmottley@bannerwitcoff.com American Bar Foundation. 202-824-3000 Social Network Contacts: • Darrell earned his law degree, with honors, from The George Twitter: @darrellmottley Washington University in 2000; his Masters of Business Facebook: darrell mottley Administration (MBA) in 1994, and his B.S. Engineering in Linkedin/in/darrellmottley 1987 from Virginia Tech, where he was Phi Kappa Phi. He is admitted to practice before the U.S. Patent and Trademark Office and courts in the District of Columbia, Virginia, New Jersey, and the Federal and Fourth Circuits. 2 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 3. ROADMAP Creating Value from Innovation • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP Teamwork with Legal and Business • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT FROM I Y NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 3 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 4. Intellectual Property Overview Patents Trade Secrets Trademarks Copyrights 4 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 5. INTELLECTUAL PROPERTY OVERVIEW 5 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 6. INTELLECTUAL PROPERTY OVERVIEW 6 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 7. 7 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 8. ROADMAP Creating Value from Innovation • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP Teamwork with Legal and Business • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT FROM I Y NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 8 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 9. INNOVATION VALUE PROCESS Strategy Business Legal Technology Value Creation Intellectual Property 9 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 10. 10 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 11. ROADMAP Creating Value from Innovation • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP Teamwork with Legal and Business • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT FROM I Y NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 11 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 12. INTELLECTUAL PROPERTY LEVERAGE 12 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 13. IP Business Objectives 13 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 14. IP BUSINESS OBJECTIVE? 14 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 15. GLOBAL PATENT STRATEGY Determine Key Regional Markets z 15 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 16. Avoid Loss of Patent Rights • One public disclosure can terminate patent rights outside of U.S. – Beware SOME COUNTRIES WHERE ABSOLUTE NOVELTY IS A CONCERN African Union Barbados Cuba France Luxembourg South Africa Albania Bolivia Czech Republic Germany Malaysia Spain Algeria Brazil Denmark Guatemala Malta Sri Lanka Argentina Bulgaria Dominican Republic Guernsey Mexico Sweden ARIPO Canada Ecuador Guinea Monaco Syria Aruba Chile El Salvador Honduras Mongolia Taiwan Australia Colombia Estonia Hungary Morocco Tunisia Austria Congo (Zaire) European Patent Org. Iceland Tangier Zone Turkey Bahamas Costa Rica Finland India Netherlands United Kingdom Iran Netherlands Antilles Uruguay Iraq Nigeria Venezuela Ireland Norway Vietnam Israel Peru Yemen, Republic of Italy Poland Yugoslavia Japan Portugal Zambia Kenya Romania Zimbabwe South Korea Russian Federation Lebanon Singapore Lesotho Slovak Republic 16 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 17. ROADMAP Creating Value from Innovation • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP Teamwork with Legal and Business • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT FROM I Y NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 17 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 18. Patent Value Strategy 18 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 19. Economics of IP Assets “ U.S. intellectual property is worth $5 Trillion to $5.5 Trillion…that’s more than the gross ” domestic product of any other country. - Dave Kappos Blog Post in Business Week.com, March 28, 2007 (citing economists Kevin Hassertt and Robert Shapiro) 19 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 20. Innovation Patent Value – Ex. Drivers 20 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 21. 21 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 22. INNOVATION IP VALUE – QUESTIONS 22 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 23. 23 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 24. ROADMAP Creating Value from Innovation • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP Teamwork with Legal and Business • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT FROM I Y NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 24 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 25. Intellectual Property Extracting Value Strategies 25 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 26. LITIGATION 26 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 27. LITIGATION Estimated Cost Estimated Cost of Patent of Patent Infringement Infringement Litigation Litigation $1-$25M at Risk $1-$25M at Risk Median $2.5M Median $2.5M >$25M at Risk >$25M at Risk Median $5.5M Median $5.5M 27 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 28. LITIGATION • Median Patent Damage Awards – $2.4M to $10.4M (PWHC) Top 3 Highest Patent Damage Awards Awards Ending of 2009 Centocor Ortho Biotech v. Abbott Labs $1.85 Billion Lucent v. Microsoft $1.54 Billion Eolas Technologies v. Microsoft $521 Million Copyright Damages Highest Oracle v. SAP $1.3 Billion 28 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 29. LICENSING 29 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 30. IP Aids Determination of License Business Objectives 30 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 31. PATENT POOLS 31 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 32. Patent Pools – Review Factors 32 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 33. PATENT POOLS 33 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 34. IP BASED FINANCING • Intellectual Property – Business Asset • Can be used as Collateral • IP Appraisal for Valuation • Economic environment problematic COPYRIGHT PATENTS TRADEMARK EXAMPLE TEXT EXAMPLE TEXT REGISTRATION Go ahead and replace REGS. Go ahead and replace it with your own text. it with your own text. 34 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 35. IP AUCTIONS 35 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 36. 36 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 37. ROADMAP Creating Value from Innovation • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP Teamwork with Legal and Business • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT FROM I Y NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 37 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 38. CRITICAL ISSUES 38 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 39. 39 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 40. 40 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 41. Disclaimer – For Illustrative Purposes Only This presentation has been prepared for discussion purposes only in connection with this educational presentation. Illustrative scenarios were prepared to encourage group participation and discussion. None of the material contained in this presentation represents the views or opinions of Banner Witcoff, LTD or sponsoring organization. This presentation is not intended to be used in litigation. As stated above, the context of this presentation is educational and not specific to any particular litigation. Because each intellectual property litigation is specific to its own fact situation; it would be unwise and even misleading to take a passage of static words or slides from this presentation and assume that it can be applied to a particular circumstance without applying reasoned judgment to the specific facts and circumstances of the situation. 41 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
- 42. Primer on Creating Value from Innovation Darrell G. Mottley www.bannerwitcoff.com CHICAGO, IL WASHINGTON, DC BOSTON, MA PORTLAND, OR Ten South Wacker Drive 1100 13th Street NW 28 State Street 601 S.W. Second Avenue Suite 3000 Suite 1200 Suite 1800 Suite 1900 Chicago, IL 6060 Washington, DC 20005 Boston, MA 02109 Portland, OR 97204 T 312.463.5000 T 202.824.3000 T 617.720.9600 T 503.425.6800 F 312.463.5001 F 202.824.3001 F 617.720.9601 F 503.425.6801 50 Most Important African Americans in Technology January 15, 2011