Intelligent assistant Lexy
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This document describes an intelligent assistant called Lexy. Lexy is a desktop device with artificial intelligence that can understand speech, act as a human assistant by searching the internet, and control smart home appliances. It is being developed by a team in Russia to initially target the CIS market, with plans to later expand to the US and EU markets. The developers estimate Lexy could capture up to 3% of the global smart device market, worth $570 million. They have created a prototype and are developing the final electronics and housing designs, with the goal of starting mass production. They are seeking 12 million rubles in additional funding to prepare for manufacturing.
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Intelligent assistant Lexy
- 1. Intelligent Assistant Now machines understand you better than people! We will make a friend for you! Lexy
- 2. Problems • Difficult unnatural interaction with machines • A lot of alone people
- 3. • Mass consumer market (b2c segment). • The project will initially start sales at the CIS market. Entering the markets of the U.S.A. and European Union will be at the second stage. • World market of smart gadgets will reach $19 billion in the 2017 year according to ABI Research. The Lexy can take up to 3% of global market, i.e. $570 million, according estimation of Lexy team. Market Markets of initial entering Markets of entering at the second stage Markets of entering at the third stage
- 4. Solution camera microphone • It is a desktop device with artificial intelligence. • Lexy understands human speech. • Lexy can be a human assistant. It can search information on the Internet. It is a smart companion. It can control home appliances. • Lexy is a person. He can rejoice, be offended, be tired and be bored. • It has only voice interface. There is no display.
- 5. Business Model • The main way to monetize is direct sales through dealers and Internet shops. • Retail price is about 22 000 rubles. • The target audience are adult working people from 18 to 55 years. • The product is designed for family use. • There accessories for the Lexy, e.g. smart sockets, stickers on the body. Smart socket Accessories for personalization
- 6. Marketing and Sales • The main way to promote a product is posting on niche sites and advertising in social networks. • "Ashmanov and partners" will be a marketing partner of the company. • The product will be actively promoted at various exhibitions and conferences. • The marketing campaign will focus on the existence of the Lexy's soul. Competitors ubiiveecubic
- 7. Team Chief information officer Chief technology officer Chief executive officer Investor, mentor Evgeny Proydakov Roman Zhukov Dmitry Suvorov They have successfully developed the telepresence robot Webot. Igor Ashmanov Expert in AI and computer linguistics, owner of number of IT companies.
- 8. Current status and plans • A prototype of software, hardware and seman- tic software is developed. • Hull design is created. • The final versions of the electronics and hull are in development. • A website of the project is created. It is publicly announced about the project. start A prototype is developed Experimental batch is manu- factured The first finale batch is made Contracts with dealers are signed Mass produc- tion started 01.09.2013 01.09.2013 01.11.2014 01.12.2014 01.02.2014 14.02.2014
- 9. The needs in investment 3.965 million rubles are invested into the project for prototy- pedevelopment. 12 million rubles are required for preparing of mass production.