Slides from Museums and the Web 2015 pre-conference workshop, "Catalyzing Change: Tools and Strategies for Digital Transformation." workshop presenters: Dana Mitroff Silvers @dmitroff Emily Lytle-Painter @museumofemily Carolyn Royston: #caro_ft

1. Catalyzing Change:
Tools and Strategies for Digital Transformation
Museums and the Web | April 8, 2015 | Chicago, IL
Tweet with us using hashtag #MWchange
Emily Lytle-Painter: @MuseumofEmily
Dana Mitroff Silvers: @dmitroff
Carolyn Royston: @caro_ft

2. Welcome
Emily Dana Carolyn
@MuseumofEmily @dmitroff @caro_ft

3. Let’s warm up!
Members of the United States Army 16th Infantry Regiment gathered around a campfire in 1916 during the Pancho Villa Expedition.
Public domain image from Wikipedia.

4. Context for today
How is digital making us change how our
organizations need to function?

5. Context for today
How is digital making us change how our
organizations need to function?
How to kickstart a digital transformation process
and introduce different mindsets for working and
collaborating?

6. What is digital transformation?
Changes and challenges associated with digital
technology, across all aspects of business.

7. How to make it happen?
Leadership
and Vision
Audiences
Staff
Operations

8. Why now?
Key drivers:
● Disruption
● Connected audiences
● Financial

9. Common Challenges
Lack of:
● Leadership
● Prioritization
● Resources
● Efficient processes
● Clarity around roles
● Expertise or skills
● Or simply, resistance to change!

10. Lose Audience
Appeal
Lose IncomeFall Behind
Missed
Opportunities

11. Leadership
Introduce new
digital
processes
Build digital
confidence
Digital
transformation
process
Transformative
projects
Digital Transformation
in Action

12. Design thinking framework

13. What is design thinking?
Human-centered process for problem-
solving and innovation
Image by the Stanford d.school

14. Engage Observe Immerse

15. Empathy interviews

16. Quick interviewing tips
● Avoid binary or leading questions
● Allow space for silence
● Follow the story and emotions
● Take notes
● Always ask WHY

17. Interview your partner + take notes
“What are the biggest challenges around digital in
your organization?”
“Tell me a story about a digital project that you felt went
extremely well.”
“Tell me a story about a digital project that you felt did
not go so well.”
5 minutes x 2

18. Leadership

19. Leadership through empathy

20. Empathy map
Image by the Stanford d.school

21. Empathy map
quotes & defining words
actions & behaviors
thoughts & beliefs
feelings & emotions

22. Demo

23. Your turn 5 minutes x 2
quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs

24. Digital Confidence

25. Break (10 minutes)
© IWM Q 12260Q

26. Let’s plan a party!
Image by Conxa Rodà on flickr.

27. Brainstorming best practices
● Build on the ideas of others
● Go for wild ideas
● Capture everything
● Be visual
● Celebrate small successes

28. Team Brainstorms
How might we build digital
confidence in our organizations?
7 minutes

29. New Processes

30. Agile processes
User stories
Prioritization
Rapid development
Measurable

31. User story
As a high school history teacher,
I can quickly see which part of the site is for me,
so I don’t have to search for it.

32. Prioritization

34. Prototyping your ideas

36. Prototyping planning
What will you prototype?
How can you build it?
Who can help you make it happen?
5 minutes on your own

37. Leadership
Introduce new
digital
processes
Build digital
confidence
Digital
transformation
process
Transformative
projects
Recap

38. Make a plan
● Do an empathy interview of a colleague who drives
you crazy
● Find a buddy and a champion to build your
confidence
● Brainstorm solutions with a colleague
● Your ideas?

39. Debrief + discussion
I learned…
I wonder…
I’m going to…

40. Join us for a follow-up to this workshop!
Google Hangout
May 12, 2015 at 1:00 p.m. EST
http://tinyurl.com/MW2015Change

41. YOU CAN DO IT!

42. Keep in touch!
Emily Lytle-Painter
@MuseumofEmily
ELytlePainter@lacma.org
Dana Mitroff Silvers
@dmitroff
dana@designinginsights.com
Carolyn Royston
@caro_ft
croyston@blueyonder.co.uk

43. #MWchange
THANK YOU