Main objective of this presentation is to identity the role of entrepreneur (Verghese Kurien) in our society.

1. DR. VERGHESE KURIEN
(THE MILKMAN OF INDIA)
MADE BY- SUDHANSHU
GARG(12MEU086)
VARUN GULIA(12MEU089)

2. OBJECTIVE
 The objective of this project is to identify the
role of entrepreneurs in our society. We get to
know about the life of the entrepreneurs and
learn how to develop entrepreneurial qualities
like decision making abilities and leadership
qualities.

3. EARLY LIFE
 Born on November 26,
1921 in Kozhikode,
Kerala.
 Graduated in Physics
from Loyola College,
Madras in 1940 and
then did B.E. (Mech)
from the College of
Engineering from
Madras University.
 Went to USA on a
government scholarship
for his Master of
Science in Metallurgical
Engineering.

4. BIRTH OF AMUL
 After returning from America he was continuing
his two years bond at a government creamery
in Anand, Gujrat.
 During that time he closely observed the
exploitation of local dairy farmers by larger
dairies.
 The same time Kaira District Co-operative Milk
Producers' Union led by Tribhuvandas was
fighting against the monopoly of private
diaries.

5.  On request of Tribhuvandas, he helped them to set up
pasteurization machine and designed an explicit supply
chain.
 Dr. Kurien's vision and extraordinary intelligence built
the dairy development cooperative model into one of the
largest and most successful institutions in India, called,
AMUL.
 Under his leadership, a new process of making skim
milk powder and condensed milk from buffalo
milk instead of from cow milk was invented.
 This was the reason that made Amul compete
successfully and well against Nestle which only used
cow milk to make them.

6.  His model of co-operative societies and two
level distribution system ensured stable and
regular income to farmer.
 Amul's cooperative model became a success
and it was replicated throughout Gujarat.
 Kurien then brought the different dairy unions
under the banner of Gujarat Co-operative
Milk Marketing Federation (GCMMF) in
1973.

7. OUTCOME
 Empowerment of rural farmers by connecting
them with the cooperative movement.
 Freeing milk farmers from the exploitative
clutches of middlemen.

8. OPERATION FLOOD
 Launched in 1970
 A project of the National Dairy Development
Board (NDDB) under the leadership of
Verghese kurien.
 One of the world largest dairy development
program.
 Main aim was to make India a milk-sufficient
nation.

9. OBJECTIVE
 Increase Milk Production.
 Augment rural income.
 Reasonable price for customers.
 To stop exploitation of milk farmers.

10. IMPLEMENTATION
Op. Flood was implemented in 3 phases.
 Phase 1 Linked 18 premier milk sheds in India
with consumers in metropolitan cities.
 Phase 2 increased milkshed from 18 to 136.It
bought 4.26 million milk producer together and
increased domestic milk powder production from
22k to 140k.
 Phase 3
 Expand and strengthen the infrastructure for
procurement and production
 Vet first-aid, health care & members
education.

11. RESULT
 Made India self-sufficient in milk.
 India became the largest milk producer in the
world in ‘98.
 Made small dairy farmers independent of
middlemen.
 Income & living conditions of farmers
improved.

12. CSR ACTIVITIES
 GCMMF formed the “Amul Relief Trust”(ART)
under Dr. V. Kurien in 2001 with a donation of
Rs.50 mn for reconstruction of the school
buildings damaged in the 2001 earthquake in
the Kutch area.
The Trust reconstructed 6 schools damaged
by the above earthquake at a cost of Rs.41.1
mn in Kutch area Four of these schools started
re-functioning within 2 years.

13. THANK YOU
“utterly butterly delicious”