Powerful Marketing Integrations New & Emerging Media Solutions Entertainment Communications, LLC Daryl Milliner Media llc. New York- New Jersey- Pittsburgh Media strategies that deliver measurable results

1.  www.entcommedia.com
 Ph: 412-298-1513 / F: 866:521-1581
 Daryl Milliner, President / CEO
 New York~ New Jersey~ Pittsburgh
1
Friday, April 24, 2015

2. Connect. Inform. Engage.
Powerful Marketing Integrations
New & Emerging Media Solutions
Entertainment Communications, LLC
Daryl Milliner Media llc.
New York- New Jersey- Pittsburgh
Media strategies that deliver measurable results
Friday, April 24, 2015

3. Presented to:
_____________
An integrated advertising and
promotional campaign
Friday, April 24, 2015

4. Powerful Marketing
Out of Home.
On The Bus
On the Go.
On The Cloud
Where consumers are.
Where consumers work, learn, play or are being entertained.
On any Device
O n WiFi
Friday, April 24, 2015

5. The Power of Integration
Multi- Channel-Media Solutions
Texting / Mobile
Cinema Phase I
Traditional
Billboards~ Print~ TV~Radio
Digital-On Line
FlyAds
Social Media
Geo Targeting
SEO~ SEM
Friday, April 24, 2015

6. Integrated Solutions
Engaged audience
Social Media
(Cinema)Association with blockbuster movies
On Line ~ Off Line
Mobile / Texting
On On One marketing
Guerilla Marketing
Direct / InDirect Marketing
Friday, April 24, 2015

7. Cinema Advertising Benefits for Your Business
• Increase awareness and excitement for
your with a campaign on the big screen.
• Leverage the power of the movies across an
in-theater, online, and mobile platforms
• Reach an engaged, receptive audience of
entertainment-loving adults&
moviegoers !
Friday, April 24, 2015

8. Exposure to Ads On-Screen Boosts
the Impact of Television Advertising
Message recall nearly doubles among people seeing
ads on-screen and on TV
Friday, April 24, 2015

9. Moviegoers Are Affluent
Median Household IncomeMedian Household Income
Moviegoers $81,000
US Population $59,400
Friday, April 24, 2015

10. Moviegoers Crave Excitement
" I often crave excitement."
"I like a lot of variety in my life. "
" I like outrageous people and things." 123
112
118
VALS Statements: Agree
Source: GfK MRI DoubleBase [2012]; Base = Adults 18+; Weight Factor:
Vals; Moviegoers = 1+ Times/Month in Trade Areas
Friday, April 24, 2015

11. Cinema
Highest recall of any media
Captive Audience
Audience has higher average income
Most Qualified Consumer In America
Audience pays more attention to your ad
No TIVO, No Remote, No Channels
Friday, April 24, 2015

12. Cinema
Reaches an elusive audience
Traditional media is being redefined
Broadcast television viewership is down
Newspaper readership is down
Ad skipping behavior is increasing but not
possible with cinema.
Friday, April 24, 2015

13. Cinema Advertising
Pre-show cinema advertising will be utilized in leading
theaters within each Regional DMA.
30 second full motion ads will be shown in preferred
placement, closer to movie start time to be viewed by
70% of projected audience per theatre.
Ad will be shown :
Every Movie, Every Screen, Every Day for the duration
of the Flight.
Friday, April 24, 2015

14. Cinema Advertising
Protocol:
Major theaters in a Regional DMA will be used.
Ads shown: Every Movie, Every Screen, Every Day
Ads run: Daily average of 5 times per screen per day.
EXAMPLE: A Theater has 22 Screens:
Your ad will run:
I.E,. 7 days X 22 Screens =7 X 5 X 22 = 770 times per week
16 weeks = 770 X 16 = 12,320 times. plus lobby ads
26 weeks= 770 X 26 weeks = 20,020 times, plus lobby ads
52 Weeks= 770X 52 Weeks = 40,040 times, plus lobby ads
Friday, April 24, 2015

15. Cinema Advertising
Initial cinema advertising campaign will run for
____ number of weeks.
Total projected impressions for cinema
advertising:
Over __ weeks : ____ million.
LEN: ____(Lobby Entertainment Package)
Friday, April 24, 2015

16. Cinema Locations
Total projected impressions for cinema advertising over
16, 26 or 52 week reaches between 1.00 and 10 Million
consumers.
Add our integrated Mobile, Texting and On Line
Package; Reach up to 50 Million Consumers per
Month!!
The locations / region where cinemas are located:
All Inclusive Regional DMAs in Each City / Community
Friday, April 24, 2015

17. Why Cinema is so Effective?
Highest recall of any media.
Association with blockbuster movies.
Engaged audience.
Captive Audience
Most Qualified Consumer In America
Cost: Pennies Per Ad
Cinema Delivers AdvertisingFriday, April 24, 2015

18. Digital Integration
Portfolio of online sites to align with target demographics
Above average HHI for viewers of online sites
Banner ads, skyscraper ads, block ads, and leaderboard
ads provide eye catching variety
Lifestyle entertainment website advertising
Friday, April 24, 2015

19. Digital Advertising
Ads promoting your business will be placed on a variety
of entertainment and lifestyle websites.
Skyscraper, banner, block, and leaderboard ads will be
utilized.
Online ads will be run over a 16, 26 or 52 week cycle with
a guarantee minimum of 1.5 million impressions.
Friday, April 24, 2015

20. Social Promotion
Integrated Platform
Engaged audience
Twitter messaging and promotions daily for
one year
Real time promotional offers
Brand buzz building
Support existing social media presence for
your business to promote offers in social
space regardless of existing “follow” or
network status...
Friday, April 24, 2015

21. Social Media Promotions
A social media promotional campaign closely tied in with
cinema and website/digital advertising will be utilized
throughout the year to provide promotional and buzz building.
A follow campaign will take place with ambassadors who will
urge people on site to “follow” your business throughout the
year, along with with calls to actions and special promotional
offers.
1 year Twitter campaign with “follow us” outreach at the start
with over 2000 tweets guaranteed throughout year.
Our team will update your digital footprint periodically with
innovative perks and creative blogs, content and informative
relevant topics. We will help develop substantive information
about your business and share industry trends.
Friday, April 24, 2015

22. Why Integrated Cinema and Digital Media?
Integrated advertising campaigns work.
Aided recall is boosted by 61% when integrated.
Activation is boosted by 75% when integrated.
Friday, April 24, 2015

23. Campaign Impressions
Total projected impressions
for cinema
___________( Will Give)
Total projected impressions
for online
___________(Will Give)
Friday, April 24, 2015

24. Metrics Matter
Social promotion campaign via
Twitter provides promotion specific
codes for ease of tracking
Offer dining discount with movie
ticket stub redemption to track
cinema effectiveness
Online specific offers and
promotions allow measurement of
campaign effectiveness
Friday, April 24, 2015

25. Campaign Overview
52 / 26 ___Week mobile / Texting
52 / 26 ___week integrated campaign
52 / 26 ___week cinema, online, and social
promotion advertising campaign
52 / 26 ____week Twitter Integrated /
social media promotional campaign
Friday, April 24, 2015

26. Campaign Investment
$___________Cinema
$___________On Line
$____________Mobile
$____________Texting
$_____________ Social
X_______________________
Friday, April 24, 2015

27. Projected Campaign Flight
Cinema, Online, Mobile, Texting social promotion.
______ 2015 – _______ 2015
Flight: exact start date to be determined
-Twitter promotional.
- On Line
- Mobile
- Texting
= Flight-_____2015 – ______, 2015_
Exact start date to be determined
Friday, April 24, 2015

28. Prepared by:
Daryl Milliner, President / CEO
www.entcommedia.com
Daryl Milliner Sr.
Media Consultant
Daryl Milliner Media
Entertainment Communications, LLC
Digital Traffic, LLC
NYC~ NJ~ Pittsburgh
412-298-1513 / F: 866-521-1581
Friday, April 24, 2015