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Ähnlich wie Marketing Events in the Nature Coast
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Marketing Events in the Nature Coast
- 1. Promoting to Travelers in the Nature Coast What’s Hot for 2009? PRESENTED BY NATURE COAST TRAVELHOST Hosted by Diane Bedard
- 6. Who is the Nature Coast Traveler?
- 8. Traveler Profile* * 2007 Lodging Industry Profile – D.K. Shifflet & Associates Business Traveler: Male 65% Age 35-54 50% Professional Management 44% Average Household Income $85,900 Length of Stay: 1 night 35%, 2 nights 26%, 3 or more nights 39% Leisure Traveler: Two Adults 42% Ages 35-54 41% Travels by Auto 77% Average Household Income $77,100 Length of Stay: 1 night 42%, 2 nights 30%, 3 or more nights 28%
- 9. Spending Trends and Buying Habits* *Travel Industry Association of America 2006/Base = 643.5 Million Household Trips 17% Spend up to $999 while traveling (excludes spending on transportation) 14% Spend $1,000 or more while traveling (excludes spending on transportation) 87% Include shopping as part of their out-of-town activity
- 11. Top States Visited by Cultural Travelers Source: Travel Industry Association of America/ SMITHSONIAN MAGAZINE
- 14. Pasco County Where is your Event?
- 15. Florida’s Nature Coast Levy Citrus Hernando Pasco Our Traveler Market is MUCH bigger than our City!
Hinweis der Redaktion
- 81 percent of U.S. adults who traveled in the past year, or 118 million, are considered historic/cultural travelers. These travelers included historical or cultural activities on almost 217 million person-trips last year, up 13 percent from 192 million in 1996. (A person-trip is one person on one trip traveling 50 miles or more from home, one way.) For 30 percent of historic/cultural travelers, a specific historic or cultural event or activity influenced their destination choice. Compared to the average trip in the U.S., historic/cultural trips are more likely to be seven nights or longer and include air travel, a rental car, and a hotel stay. Historic/cultural travelers are also more likely to extend their stay to experience history and culture at their destination. In fact, four in ten added extra time to their trip specifically because of a historic/cultural activity.