2. 1 Newzoo: Games market expected to hit $180.1 billion in revenues in 2021
https://venturebeat.com/2018/04/30/newzoo-global-games-expected-to-hit-180-1-billion-in-revenues-2021/
43. LiveOps
1: LiveOps Basics
2: LiveOps Optimizing
3: LiveOps Mastery
0. Live Game
Goals:
• Improve game’s
performance
• Extend games life
• Respond to feedback
AcGons
• Adjust game balance
• Add new content
• Fix bugs
PracGGoners
• Live content team
• Build team
Goals:
• Optimize player experience
• Increase revenue
• Reduce risks
Actions
• Segment players
• Target offers and content
• Predict churn
Practitioners
• Data analysts
• Product managers
Goals:
• Strengthen brand and loyalty
• Organic growth and sustainment
AcGons
• Social features
• Community events
• ModeraGon
PracGGoners
• Community teams
• Customer support
• MarkeGng
Game Studios and Games
44. LiveOps
1:
2:
3:
0. Live Game
Game Studios and Games
Goals:
•
•
•
Ac9ons
•
•
•
Prac99oners
•
Goals:
•
• UP
Actions
•
•
•
Practitioners
•
•
Goals:
•
•
Ac9ons
•
•
Prac99oners
•
•
•
45. LiveOps
1:
2:
3:
0. Live Game
Game Studios and Games
Goals:
•
•
•
Actions
•
•
•
Practitioners
•
Goals:
•
• UP
Ac<ons
•
•
•
Prac<<oners
•
•
Goals:
•
•
Actions
•
•
Practitioners
•
•
•
Who?
Example Tools Needed
CI/CD
Build, test, and deploy
pipeline
Content configurations
Who?
Example Tools Needed
Targeted purchase offers
Churn prediction reporting
Recommendation system
Who?
Example Tools Needed
UGC
46. 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep 7-Oct 14-Oct 21-Oct 28-Oct
Redeem Revenue
VC Sale
VC Sale
VC Sale
VC Sale
VC Sale
VC Sale
66. PlayFab + Azure
Gaming Data
Estate
MS DataIn Game Data
Extra
Game
Data
→Actionable Insights
67. l Ironsource
l Playfab
l Deltadna
l Appsflyer
l Google analy8cs
l Zendesk
l Mailchimp
l Facebook
l Simply reserved
3rd party
• AppCenter + AppInsight
– High throughput telemetry
– Data Explorer
–
– Data Packages
• Actionable Insights
– User Acquisition
–
– Monetization
– Recommendations
– Optimizations
–
70. Rules Engine
1.
2.
3. Exchange data with other
tools & services
5.
Match
started
Forum
post
Crash
logged
+10 XP
Login
(via FB)
Win
match
Buy
item
Chat
msg
Support
ticket
ExisLng Backend
Partner Services
PlayFab Backend
The Game
PlayFab Insight
(Azure Data Explorer)
Spent
$10
4.