The document discusses factors that can impact a company including the top digital marketing sites used, testing of new platforms and the best ones to date, technology opportunities and threats, and new emerging business model opportunities and threats. It also lists knowledge sources to consider like futurists, technology, emerging business models, marketing strategies, and marketing tactics. The second part defines social innovation as doing something different with other people and outlines types of innovation such as incremental or disruptive, whether inside or outside the company, and how innovation can increase revenue, reduce expenses, improve customer experience, or meet another company strategy or goal.