Google+: Scott Frangos, President, WebDirexion LLC. How to make Google+ a big win for the social side of your Content Marketing strategy.

1. Scott Frangos,
Webdirexion LLC

2. Claremont Hotel . . .
Google Plus Connects
Playing Ball on Running Water.
Haiku...

3. About Webdirexion & Scott...
Webdirexion is an online Marketing Agency
focused on Social Media Campaigns, SEO
solutions, WordPress development, Landing
Page Campaigns, and Content Marketing.
 Scott: Career Marketing Communications
professional with specialties in Content
Strategy, Social Media, and Optimization
 ScottGooglePlus.info
 ScottLinkedIn.com
 Instructor at: CollegeOfMarketingPros.org

4. Gmail Account Required...
• Log into Gmail if you have one.
• Get a Gmail account at mail.google.com

5. Workshop Outline
 Google+ Strategies and tactics
 EXERCISE: Create Circle(s) of influence, find
influencers
 How to track G+ results
 G+ and Hangouts for Business
 EXERCISE: Two posts and curate for blog... and
"/?rel=author" tactic
 Questions and Answers
 Case Studies & Reference Links

6. Google+ Strategies & Tactics
Why Google+ for
Content Marketers?
 More active users than Twitter
& LinkedIn
 G+ IS Google (beyond a social network)
 Google will "love" you for it
 Strong SEO and SERP results
 Event integration with calendar, hangouts,
circles to email, VIDEOS

7. Source: http://tompetersononline.files.wordpress.com/2012/09/is-google-a-
ghost-town.jpg?w=640

8. SOURCE: http://sociable.co/wp-content/uploads/2012/12/Google+-Infographic-
1200x1200.jpg

9. SOURCE: http://thumbnails.visually.netdna-cdn.com/how-users-interact-with-
google_51129137a09af.png

10. SOURCE: http://thumbnails.visually.netdna-cdn.com/how-users-interact-with-
google_51129137a09af.png

11. SOURCE: http://www.pagetrafficbuzz.com/wp-
content/uploads/2013/03/google+.jpg

12. Google+ Strategies & Tactics
 Branding your business page (page type #1)
SEO
 Personal pages and posts (page type #2)
SEO
 Expanding Circles of influence - exercise
 An event promotion machine SEO
 A content curation tool for your blog SEO
(Integrations in WordPress) - exercise
 The Video Hangout Factor for Business

13. Branding your business page
 Header and profile image
https://plus.google.com/105212946082751068535/ - compare to:
https://plus.google.com/u/0/114006390094156641123/about

14. Local Business Page (Reviews)
https://support.google.com/plus/answer/1713911?hl=en

15.  When linking to your blog "/?rel=author"
 Sign-up for authorship:
https://plus.google.com/authorship
 Verify using "rich snippets" tool:
http://www.google.com/webmasters/tools/richsnippets
Relationship (rel) for Recognized
Expert Tactic...

16. Google+ Circles of Influence

17. Google+ Circles of Influence
 People Directory:
• FindPeopleOnPlus.com
• RecommendedUsers.com
 Circle Directories:
• Shared Circles Business Pages
• Shared Circles - People
 Hangout Directories:
• GHangOuts.com

18. EXERCISE: Load Conference Circle
 Go to posted circle page:
https://plus.google.com/u/0/100156945788473956154/posts/13NfAGvjfBx
 Click view shared circle
 Add circle to existing circle or add as new
circle
 Consider circle creation strategies:
• Personas
• Geo location
• Colleagues
• Industries

19. "Interactive Posts" - Promotion Machine
CTA to: Apps, "Invite", Sign-up, "Follow", "Introduce"...
more

20. "Interactive Posts" - Promotion Machine
 Demo post with "invite" button
 First attempt at non-geeky GUI
 Google's Interactive Posts overview page

21. Content Curation for Your Blog
 Referencing important content tactic for
expansion later
 Be conversational too -- social -- comment
on other posts and share

22. Posts on
Google+
CheatSheets: http://ericwelke.com/wp-content/uploads/2012/08/google-cheat-
sheet_EW.png
http://img.technostreak.com/2011/07/google_plus_cheetsheet_technostreak.png
+ sign then
name to
shout out

23. EXERCISE: G+ Posts for Curation
 Search on G+ or Google for content of
interest.
 Post a 1-2 paragraph comment on each item
with a link back to the post (not on your site)
 If you have a blog, copy those comments,
embellish and curate for a longer blog post
 Scott to demonstrate

24. G+ to WordPress Integration
 Social
Bookmarking
buttons to
post straight
from an
article to G+

25. G+ to WordPress Integration
 Commenting
system
integrated
with G+
(testing now)

26. Build a G+ Community
• Hold events... "meet people"... (tutorial)
Go To: Our Content Marketing Power Community

27. G+ Video Hangout
MarketingStrategies...
 For internal teams
 For a content marketing event
 Use them as a complete training business

28. G+ Video Hangouts...
 For internal
MarCom
teams...
working
Hangout

29. G+ Video Hangouts...
 For a marketing event - search
Note that Adding a
Hangout to an event
is optional (under
Advanced_ -- could
be a real world event

30. G+ Video Hangouts...
 Use them as a training/consulting business
ChefHangout.com

31. Tracking G+ Performance
 Hootsuite, Dlvr.it, or other social crm
 Ripples for G+ Posts that are Shared
 Google Analytics

32. Tracking Performance
 Hootsuite* or Dlv.it or other social crm
* Webdirexion is a Hootsuite Pro Solution Partner

33. Tracking
Performance
 Ripples for
G+ Posts
that are
Shared
 Find the
influencers
REFER TO:
https://plus.google.com/1032
18677032751327334/posts/P
5V5izcSF5N

34. Tracking G+ Performance in
Analytics
 Social Visits In Google Analytics
 Social Flow in Google Analytics
 Social Conversions (Goal $) in Analytics

35. Tracking Performance
 Social Visits In Google Analytics

36. Tracking Performance
 Social FLOW In Google Analytics

37. Tracking Performance
 Social FLOW In Google Analytics

38. Tracking Performance
 Social Conversions In Google Analytics
Show me the money

39. Ongoing G+ Learning & Specials
 Free Webdirexion "Social Strategy Sessions" (streamed
via G+ Hangouts)
 Conference special on "WordPress Content Marketing
Power" online course online now: Use CMS-2013Conf-
Save-50 (50% Off)
 Conference special on "Social Media Power" online
course coming July 15th, 2013: Use code: CMS-
2013Conf-Save-50 (50% Off)
CollegeOfMarketingPros.org
 Get speaker's notes for more articles, help, examples
 Join Content Marketing Power Community (on Google+)

40. Further References...
 G+ Page Layout sizes & responsive elements:
http://cdn.edgeitdesign.com/wp-
content/uploads/2013/03/infographic-googleplus.png
 Google+ vs. Facebook: http://www.singlegrain.com/wp-
content/2011/07/FacebookvsGoogleplus-sm.jpg
 Google+ Cheatsheet:
http://img.technostreak.com/2011/07/google_plus_cheetsh
eet_technostreak.png
 40 G+ Branding Strategies:
http://netdna.copyblogger.com/images/google-plus-
content-strategies.jpg
 Getting Started with G+ Business Pages:
http://www.google.com/intl/en_US/+/business/get-
started.html
 Tactics: B2BContentMarketingTactics.com (our curation site)

41. Questions
& Answers
 ScottGooglePlus.info

42. Case Study: Cadbury Connects on G+
 Boosted G+ followers
150,000
 Used hangouts with
athletes and chocolate
experts
 17% lift in CTR across
Adwords campaigns
 10k Followers per day via
specially designed badge
LINKs:
 Case Study
 Cadbury G+ page
 More Case Studies & Tips

43. Case Study: Veteran's United Hang Out
 Article Link: http://www.copyblogger.com/google-
hangouts-audience/
"For personal branding and
content creators, this can
be a gateway to great
interviews or subjects for
your next piece — and
remember, you don’t have
to worry about taking
notes if you have it
streamed directly to your
YouTube account." --
Sarah Hill, Chief Digital
Storyteller for the Veterans
United Network

44. Google+
Branding
Strategies List...
Click to
enlarg
e