Brand Advocacy Case Study: Rob Fuggetta, Founder & CEO, Zuberance. 5 Ways to Turn Brand Advocates into a Powerful Content Creation Engine. Learn how to super-charge your content marketing efforts via your Brand Advocates.

1. 5 Ways to Turn Brand Advocates
into a Content Marketing Engine
Content Marketing Strategies Conference
May 9, 2013
Rob Fuggetta
Zuberance Founder/CEO

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Turn Advocates into Content Creators
My Message

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What’s a Brand Advocate?
Highly-satisfied customer
who recommends your
company or product
without pay or incentives
Advocates
Loyal
Customers
Other Customers
Fans, followers
 3X more trusted than ads
 #1 influencer of sales
 Massive reach: 500B WOM Impressions

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Advocate Content Advantages
Brand
Content
Trust
Credibility
Influence
Advocate
Content
Cost-Effectiveness

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1. Identify Advocates

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Ask the “Ultimate Question”
As k Ultimate Question on web, social, mobile, in-product, elsewhere

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Safelite Identifies 150,000 Advocates!

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2. Enable Advocates to
Create & Publish Reviews

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Norton Doubles Ratings, Sales
Before:
After:

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Hotel’s Online Ranking Leaps 50 Rungs

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3. Enable Advocates to
Create & Share Stories

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Rubio’s: 10,000 Advocate Stories!

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Safelite: 38,000 Advocate Stories!!

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Advocate Stories + Offers = Sales
30% Conversion Rate! 50X Higher than Standard Rates

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4. Enable Advocates to
Answer Prospects’ Questions

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HomeAway Gets 15% Conversions

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5. Amplify Advocates

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Put Advocate Content Everywhere!

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Advocate Content in Paid Media

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Zuberance Advocate Marketing System
Identify Advocates
Energize & Amplify
Track Results
Advocate Reviews
Advocate Stories
Advocate Offers
Advocate Referrals
Advocate Answers
Re-Engage & Re-Mobilize Advocates
Shopping Sites
Review Sites
Social Networks
Brand Websites

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Real-Time Tracking & Analytics

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Learn More
“Ultimate guidebook to
brand advocacy”
Porter Gale
Former VP Marketing, Virgin America

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How to Boost Online Ratings & Rankings
Free Webinar
Wed., May 15 @ 11 AM PDT
Zuberance.com/webinars
Register Now!

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Connect with Us!
Rob@zuberance.com
#BrandAdvocates
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