A visit with author Jose Ignacio Sordo Galarza and his book "The Uncomfortable CEO", who shows how strategic IT leadership always focuses on the big four: Vision, Understanding, Clarity, and Agility.

1. 1COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
4 Secrets to Increasing Business Value of IT
February 24, 2016

2. 2COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
AGENDA
5 min
25 min
15 min
15 min
1. Introductions
2. 4 Secrets to increasing IT business value
3. Zenoss-SOPRIS secrets to increasing value of IT
4. Q&A

3. 3COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
Presenters
Jose Ignacio Sordo Galarza
Author of “The Uncomfortable CEO”
Managing Director, CIO Eureka!
Jorge Zepeda-Godinez
Chief Executive Officer
SOPRIS Technologies, Inc.
Dave Loia
Vice President Global Sales
Zenoss Inc.

4. 4COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
AGENDA
1. Introductions
2. 4 Secrets to increasing IT business value
3. Zenoss-SOPRIS secrets to increasing value of IT
4. Q&A

5. 5COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.

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Graffiti from the CEOs…

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“IT does not listen to understand.
IT listens to reply.”
“Uncomfortable with
status quo.”
“Business relevance of IT
is elusive.”
“IT is a cost center.”
“IT is not included on the
strategic discussions.”
“IT is a BLACK BOX”
Graffiti from the CEOs…

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Increasing business value of IT execution
Volatility Vision
Uncertainty Understanding
Complexity Clarity
Ambiguity Agility

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Volatility Vision
Uncertainty Understanding
Complexity Clarity
Ambiguity Agility
Increasing Business Value of IT Execution

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Increasing Business Value of IT Execution

11. 11COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
SECRET #1: Leadership with Strategic Thinking

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SECRET #1: Leadership with Strategic Thinking
The first is:
What right does the IT organization have to win?
The second is:
What needs to happen for the initiative to generate that business
value?
The third (and most important) is:
What can go wrong?

13. 13COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
SECRET #2: Design - the Ability To Create Emotions
Has the power to translate brand attributes into the way a user
feels about a product, about a brand.

14. 14COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
SECRET #2: Design - the Ability To Create Emotions
Has the power to translate brand attributes into the way a user
feels about a product, about a brand.

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SECRET #3: ‘Project success’ = ‘delivery success’?
Budget
Time Specifications

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SECRET #3: ‘Project success’ = ‘delivery success’?

17. 17COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
SECRET 4: Improving Three Critical Business Flows
Clients (Revenue)
Products and Services

18. 18COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
SECRET 4: Improving three critical business flows
Clients (Revenue)
IT FROM A“COST CENTER” TO A STRATEGIC DIFFERENTIATOR
Creating an information and collaboration network to rapidly share insights across enterprise, clients,
partners accelerating flow of insights, value identification/capture, and competitive advantages.
Products and Services
RAPID SHARED INTELLIGENCE

19. 19COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
Mr. José Ignacio Sordo Galarza: Trusted advisor to CEOs and Executives on how to find business relevance in IT
relevance in IT!
We work with our clients to add value by taking genuine ownership of IT related
problems and delivering robust recommendations.
We are a team of executive business-savvy professionals that use experience
and business value as our main delivery tools.
We uncover the most pertinent information related to IT thinking—and usE it to
help our clients find business relevance in IT.
We provide you with adequate CIO hands-on expertise designing and executing
the most convenient IT strategy.
Our philosophy focuses on:
• Being a business leadership firm with expertise in IT
• Open and transparent communication to explain complex IT challenges in
simple business terms.
• United by an unwavering commitment to quality.

20. 20COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
AGENDA
1. Introductions
2. 4 Secrets to increasing IT business value
3. Zenoss-SOPRIS secrets to increasing value of IT
4. Q&A

21. 21COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
About Zenoss and SOPRIS
About ZENOSS SERVICE DYNAMICS :
• Purpose built for cloud era infrastructures
- Business impact focused: service-centric approach
- Unified ‘single platform’ solution
- Enterprise class: elastic scalability
• Integration to IT processes
- Service Desks, Netcool, LDAP, Active Directory
• Automatic provisioning
- Chef, Puppet, ServiceNow, vCloud Air, vRealize Automation
• Universal coverage
- 450+ extensions cover physical, virtual, cloud, integrations, OS, middleware,…
SOPRIS offers a complete Professional Services practice around
Zenoss, providing:
- Zenoss Service Dynamics Software selling
- Professional Services for Deployment, System Customization and Integration,
Change Management ( it’s about technology, processes, and people! )
- ZenPack Development for complete Customization, and extensibility
Leading Innovation e.g.

22. 22COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
Benefits of our Zenoss Monitoring Solution
Enable Best In Class Data Center Monitoring
Standardized platform for the Enterprise; Automated SLA reporting
Reduce Costs
Less time consumed w/ automated workflows, out-of-the-box capability, experienced dev staff
Reduce Ticketing Email flood
De-dupe, flood suppression, event correlation, ticketing integration
Increase Monitoring Coverage – Hybrid IT
Broad device support (Cisco, VMware, UC), open platform
Certified Integration w/ ServiceNow
Incident Management & CMDB

23. 23COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
Examples of Customer Success Stories
“We use Zenoss to monitor everything …
what took months before now takes
hours or days.”
-- Director IT Ops
“Zenoss is the only management tool that we have ever
succeeded with at scale.”
-- VP Network Operations
“We solve problems now before customers are even
aware.”
-- COO Sungard
“We reduced Mean Time to Respond (MTTR) by
85% and license costs by 90%”
-- Enterprise Monitoring

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Creating Customer Success: Huntington Bank Story
• Reduced monitoring software license costs by 90%
• Decommissioned 32 monitoring platforms
• Reduced Mean Time to Resolution (MTTR) by 85%
• Increased devices monitored by 400%
• Increased resources monitored per administrator by 50%
• Increased applications monitored by 700%
• Reclaimed 1GB memory and 4-5% compute power on every managed
server (i.e. for every 20 VMs, gained a free VM back)
• Funded 5 new team members using fraction of cost savings
Zenoss solution has delivered transformational customer success that captured
hearts and minds at Huntington Bank.
($57 B enterprise)

25. 25COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
Zenoss: Designed For Modern Architectures
VNF VNF VNFVNF
Virtualization Layer (Hypervisor)
Compute Storage Networks
Virtual Network Functions (VNF)
Virtual Machines
Network Virtualized Functions / Infrastructure (NVFI )
Virtual Resources
Physical Resources
vCompute vStorage vNetwork
• Deep and Wide Monitoring – across physical and
virtual infrastructure (vertical and horizontal)
• Service Centric Modeling – Service Impact is
what really matters
– Relationship between layers to provide service
impact/performance analysis
– Integrates with orchestration and other functions via
API interface for automated actions
– Synchronizes view of interlayer relationships
• Multivendor – Monitor across vendor’s devices
• Extensible and Customizable – SOPRIS
supports extending capabilities even further across
networks, more services, more devices,….
DeepMonitoring
Wide Monitoring
VNFandNFVIManagement&Orchestration

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Zenoss Solution: High Level Architecture
SERVICE and
PERSISTENCECONTROL
CONTER
Install/upgrade/patch
self-provisioning
policy-based control
self-healing
self-monitoring
web
CLI3rd party
DOCKER CONTAINERS
PRESENTATION
&
INTEGRATION
COLLECTOR
COLLECTOR
Historical & Predictive
Trend Analysis
Real Time Service Health
& Impact Models
Real Time Component Models & Relationships
Unified Dashboard
Performance Data
KPI Graphs
topology /impact
events/log
metrics
DNS
FTP
HTTP
ICMP
IRC
Jabber
LDAP
ODBC
REST
RPC
SSH
SNMP
SOAPWMI
TCP
Tellnet
WBEM
XML-RPC
DIG
JMX
NNTP

27. 27COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
SOPRIS Advanced Service Assurance Practice (ASAP)
SOPRIS’ Service Assurance Solution Overview
Managed Resources
Applications
Network | Compute | Store
Order Management
• Tenants
• Orders
• Order Items
Service Orchestration
• Resource Dependencies
• Provisioning/Configuration
• Policies
• Real Time Service Model
• Service dependencies
• RCA/Impact
• CMDB
Service Catalog
• Service Offerings
• Entitlements
• Pricing
Billing
• Service Offerings
• Offering Options
• Pricing
Service Subscription
• Tenants
• Service Offerings
Problem & Incident
Management
• Tenant IDs
• Service Offerings
• Tickets
Service Assurance
• Availability
• Performance
• Events
• Capacity
Metering
• Unit cost collection
Identity
Management
• Customer/Tenant
Registration
• Operator Registration
People Capability, Change
Management
• Advanced Training - On-Site, WebEx/remote
• On-Site Engineering Support Services
Professional Services
• Solution Customization e.g. API,
R&D/ZenPack Development
• Process Efficiency / Performance
Optimization (ITIL, LEAN,…)
Deployment Services
• Program Management
• Solution Implementation
• Knowledge Transfer
Consulting Services
• Operational Strategies
• Transformation Programs
• Service/Growth Strategies
Extend to anything
• Open Programmability
Environmental
SOPRIS User Experience Solution (End-to-End)

28. 28COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
AGENDA
1. Introductions
2. 4 Secrets to increasing IT business value
3. Zenoss-SOPRIS secrets to increasing value of IT
4. Q&A

29. 29COPYRIGHT © 2016 SOPRIS TECHNOLOGIES, INC. PROPRIETARY – CONFIDENTIAL.
LET’S TALK!
Q & A