Narrative power for leaders
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The document discusses how powerful narratives can drive great digital experiences for leaders. It defines what a narrative is and contrasts it with a story. A powerful narrative can tell thousands of stories for a company across different areas like marketing, customers, employees, and products. The anatomy of an effective narrative includes five key criteria: presentation, clarity, resonance, shareability, and organization. Leaders are encouraged to measure and improve the strength of their company narrative.
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Narrative power for leaders
- 2. Siobhan Fagan E D I T O R I A L M A N A G E R A T C M S W I R E M O D E R A T O R Deb Lavoy C E O O F N A R R A T I V E B U I L D E R S P R E S E N T E R
- 3. Introductions: What’s DX Leaders? Presentation by Deb Lavoy Discussion + Live Q&A (you!) Submit your questions! 1 0 - 1 5 M I N S 5 M I N S 5 - 1 0 M I N S > Use the Q&A module at the bottom left of the browser > The colorful widgets at the bottom of your browser have additional resources, including any technical ON24 support.
- 5. A narrative is a system of beliefs that effect how you interpret the meaning of things.
- 10. GREAT BRANDS DO THIS
- 14. NARRATIVE
- 15. STORY
- 16. A POWERFUL NARRATIVE WILL TELL A THOUSAND STORIES.
- 17. A market story. A customer story, An employee story. An investor story. A partnership story. A product roadmap story. A customer service story. A packaging story. A crisis response story. A launch story. A community story. The next story.
- 18. If you BUILD A NARRATIVE. And GET PEOPLE TO ADOPT IT, they can tell their own stories.
- 26. SO HOW CAN YOU IMPROVE YOUR NARRATIVE?
- 27. We make it measurable.
- 28. ANATOMY OF A NARRATIVE
- 29. FIVE CRITERIA ONE : PRESENTATION TWO : CLARITY THREE : RESONANCE FOUR : SHARE-ABILITY FIVE : ORGANIZATION
- 30. TRY THIS on your website.
- 32. Going? Email, tweet or message me For a quick NSA November 14-16 | Chicago, IL @deb_lavoy deb@narrativebuilders.com
- 33. CMSWire’s DX Summit 2016 conference brings together the digital leaders, analysts, technologists and practitioners focused on the evolving field of digital customer experience. Join us at this premier event for actionable insights, creative networking and the chance to bring our community face-to-face. L e a r n m o r e a t w w w. d x s u m m i t . c o m November 14-16 | Chicago, IL
- 34. > DX Platforms: Acquisition & Maturity > MarTech Strategies & Architectures > Data, Insights & Action > Leadership, Vision & Culture
- 35. We want to hear from you! Use the Q&A module at the bottom left of the browser at any time to submit a question @thedxsummit @deb_lavoy CHECK OUT THE RESOURCES W IDGET TO THE RIGHT FOR MORE INFO. +
- 36. This webinar has been recorded. The on -demand video will be emailed to you in a few business days. We’ll also have a recap article on the CMSWire.com homepage. Thanks to Deb Lavoy of Narrative Builders for the valuable insights. Join her session “How Powerful Narratives Drive Great DX” at DX Summit on Tuesday, Nov. 15 at 2 PM. If you have questions about DX Leaders or DX Summit, please email us at info@dxsummit.com ▄ ▄ ▄ ▄ ▄ ▄
Hinweis der Redaktion
- If you’re any good, you’ll connect that whole to a user.
- Whoso would be a man, must be a nonconformist. He who would gather immortal palms must not be hindered by the name of goodness, but must explore it if it be goodness. Nothing is at last sacred but the integrity of your own mind. Absolve you to yourself, and you shall have the suffrage of the world.”
- Turns out that not everyone is excited about getting into a deep conversation about the science and semantics and philosophy of narrative, and even when they do, its just not as much fun as you’d think.