Traction - marketing solutions agency from the Irish Farmers Journal

1. C R E A T I V E M A R K E T I N G S O L U T I O N S

2. KEY CONTACTS:
Irish Farmers Journal & Irish Country Living
Linda O’Mahony, Advertising Director
p: 01 419 9589 / 087 836 4412
e: lomahony@farmersjournal.ie
Irish Country Magazine
Marcella O’Shaughnessy, Advertising Manager
p: 01 419 9557/ 087 626 1888
e: moshaughnessy@irishcountrymagazine.ie
INTRODUCING TRACTION
Enhanced marketing services from the Irish Farmers Journal.
The Irish Farmers Journal has always been to the forefront in the utilisation of new
technology and the development of services for our commercial clients. We are
confident that with over 279,000 readers (JNRS) our weekly print publication continues
to take centre stage for any business looking to inform and market to farm families.
In addition we’ve significantly developed our range of digital platforms over the past 12
months with farmersjournal.ie now attracting close to one million page views per month.
This is now a significant marketing channel for our clients. Together, we are confident
that our extensive range of print and digital offerings give us an unrivalled reach across
the farming and rural community.
All these new channels give rise to a more diverse range of marketing options from
content marketing to infographics. With this in mind we’re invested in our team and
developed an enhanced range of marketing solutions for our clients. Traction is the
name of this new and enhanced marketing solutions business. Traction services include
creating content for our clients to use online or in a Farmers Journal print advertorial,
producing photos for social platforms or creating videos for a YouTube channel.
We have also developed a network of key resources which enable us to deliver digital
solutions from content management systems and app development through to SEO
and remarketing.
Traction is about offering our customers a steadfast grip in a constantly developing
market­ing landscape. It is about supplying our commercial clients with the tools
necessary to help drive their business forward.
With Linda O’Mahony, our advertising director, and all the team we look forward to
collab­orating with you to create great campaigns which deliver for your business needs.
Many thanks, as always, for your continued support of the Irish Farmers Journal.
David
David Leydon
Commercial Director
Irish Farmers Journal Group
w: www.farmersjournal.ie
e: dleydon@farmersjournal.ie
m: 087 990 8227

4. PRINT & DIGITAL
DISPLAY ADVERTISING
Creating great content, having super farming photography and excellent
design for a farming audience poses challenges to many organisations.
Traction provides these services. We have a team who can deliver on your
content and visual needs for your key marketing campaigns.
IFAC Accountants
“We worked with the creative team in the Irish Farmers Journal
to build a print and digital campaign which would highlight IFAC
Accountants unique position in the Irish market. The campaign
worked very well and increased our new business enquiries
significantly. The mix of working with the team on the creative
and also on the activation of the campaign in the paper and on
farmersjournal.ie was excellent.”
John Donoghue,
Incoming CEO,
IFAC Accountants
MG Communications
“We worked with the commercial team in the Farmers Journal as we
were launching a new product into the Irish market. They produced
the content, photography and design for our advertorials. They also
organised an integrated print and digital survey of the Irish market.
They were excellent to work with and we’d like to work with them
again.”
Charlotte Grime
Director, MG Communications, London

5. TV & VIDEO
If content is king then video is the heir apparent. The successes of upstarts
like Vine and Snapchat combined with moves from stalwarts like Facebook
and Twitter to become more like video platforms means video has to play
an integral part to marketing plans. At the Irish Farmers Journal we’re well
aware that YouTube is the second largest search engine in the world and
we’ve utilised our own channel, farmersjournal.tv, to further engage with
our audience. “We worked with the Traction video crew and had a really great experience. The
videos they produced on our behalf for the NDC & Kerrygold Quality Milk Awards
were creative, excellently shot and drove user engagement across our social channels.
We’ll be working with them again.”
Jeanne Kelly,
Head of Communications, Irish Dairy Board (Ornua)
“We recently worked with the Irish Farmers Journal Traction team on an integrated
campaign which included a TV advert, video and print advertorial. We were very
well looked after from start to finish. The delivery was exceptional in a very tight
timeframe. We’re delighted with the results.”
William Minchin
Marketing Manager, MSD Ireland

6. Traction provides a full digital, design and
development service. We create elegant
interface designs and build innovative web
and mobile applications.
We design and develop a range of digital
solutions which are comprehensive,
innovative and, most importantly,
complimentary to your business.
We have a wealth of experience and
knowledge and have been responsible for
the delivery of many significant projects
over the last decade. Our team of designers
and business innovators will work with
your company to define and deliver a truly
unique, innovative and dynamic digital
solution which will deliver real returns to
your business.
TECHNICAL DIGITAL SOLUTIONS

7. THE PROBLEM
FoodCloud connects businesses that have surplus food with
charities that have too little. FoodCloud offers a fast and efficient
way for businesses to donate surplus food to charities within
their communities. Surplus food is food that is perfectly fit for
human consumption but cannot be sold for a variety of reasons
e.g. fresh produce that will not be sold the next day, short dated
product, slightly damaged packaging or mistakes in ordering.
The Client: FoodCloud
Product: Food based application
HOW CAN OUR TECHNICAL SOLUTIONS HELP YOUR BUSINESS?
CLIENT CASE STUDY
THE SOLUTION
Businesses use the FoodCloud app to upload details of their
excess food. A number of local charities receive a text message
notifying them about the food donation. The charity responds to
the message, and claims the donation. The charity picks up the
donation and serves it to those in need in the local community.
To date there have been 9,100 donations incorporating 325
tonnes of food which is equivalent to 715,000 meals. FoodCloud
will launch in 433 Tesco superstores in the UK in July 2015.

8. BRINGING YOUR WEBSITE TO LIFE WITH
DIGITAL MARKETING
You have a great website but perhaps it’s sitting in a dark corner of the internet.
Let Traction increase your targeted audience and drive relevant traffic.
KEY CONTACTS:
Irish Farmers Journal
David Leydon
Commercial Director
Irish Farmers Journal Group
w: www.farmersjournal.ie
e: dleydon@farmersjournal.ie
m: 0879908227
Irish Farmers Journal & Irish Country Living
Linda O’Mahony, Advertising Director
p: 01 419 9589/ 087 836 4412
e: lomahony@farmersjournal.ie
Irish Country Magazine
Marcella O’Shaughnessy, Advertising Manager
p: 01-4199557/ 087-6261888
e: moshaughnessy@irishcountrymagazine.ie