Are you capitalizing on Google Analytics? In this 45 minute rapid-fire interactive discussion, MoreVisibility’s experts will guide you through the "Top 10" most useful features and common user pitfalls.

2. Join the conversation on Twitter #mvchat Google Analytics MoreVisibility 2011 www.MoreVisibility.com

3. Today’s Presenters: MoreVisibility 2011 www.MoreVisibility.com Joe Teixeira Director Web Intelligence Danielle Leitch EVP Client Strategy

4. About MoreVisibility • Founded in September 1999. • 6-time Inc. 500/5000 company. • Full-service, interactive agency offering services including: - Search Engine Marketing (Pay-Per-Click) • Google Analytics Certified Partner. • Google AdWords / MSN AdCenter certified company. - Search Engine Optimization (SEO) - Social Media (Facebook, Twitter, LinkedIn, etc…) - Web Analytics / Website Usability (UX) - Website Design & Development MoreVisibility 2011 www.MoreVisibility.com

5. Our “Top 10” tactics revealed!!

6. Tactic #1: Your GATC, everywhere!

7. Web Analytics Solution Profiler

8. Tactic #2: Tagging Marketing URLs No. Yes!

9. Tactic #3: Website Configuration • Sub-Domain Tracking ( e.g. blog.yoursite.com ) • Cross-Domain Tracking ( e.g. www.secondsite.com ) • Virtual Page Views ( modifying page names ) • File Downloads ( PDF, MP3, Word / Excel Docs, etc… ) • Modifying the cookie length (__utma and __utmz ) • Adding referring web sites as organic sources • Tracking multiple GA accounts simultaneously You can configure Google Analytics for : … and much more!!!

10. Tactic #4: Goals / Funnels / Filters

11. Tactic #5: Advanced Features • Ecommerce activity on your online store front • Interactions with movies, flash / flex, AJAX-based objects • Clicks on outbound links from your own web site • Customized visitor segments matching your unique criteria • The activity of your web site’s search feature Google Analytics can help you measure :

12. Tactic #6: Dimensions and Filters

13. Tactic #7: Segments / Annotations

14. Tactic #8: Custom Alerts

15. Tactic #9: Custom Reports

16. Tactic #10: Insights and Actions

17. Tactic #10: Insights and Actions

18. Tactic #10: Insights and Actions

19. Tactic #10: Insights and Actions

20. Tactic #10: Insights and Actions

21. Tactic #10: Insights and Actions

22. Tactic #10: Insights and Actions

23. MoreVisibility 2011 www.MoreVisibility.com Thank You! [email_address] SPECIAL OFFER: 20% off any Google Analytics Consulting Package www.MoreVisibility.com/gapromo valid through March 11, 2011