MARKETSEARCH is a marketing research firm that offers survey methodologies, interview methodologies, and a Marketing Analysis and Planning System to help clients make better business decisions. It has been in business for 24 years and is led by research director David Bell, who has over 10 years of experience conducting marketing research. MARKETSEARCH works with clients to understand market conditions through custom research initiatives and develops strategic marketing plans to improve market share.

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MARKETSEARCH
Presentation of Marketing Research Capabilities
Use marketing research insight to MARKETSEARCH offers:
make better business decisions
- Survey methodologies
- Strengthen strategic decisionmaking - Interview methodologies
- Increase investment ROI - Marketing Analysis and Planning System (MAPSTM)
- Improve market share and profitability
- Measure and track customer satisfaction Contact us to learn more: dbell@marketsearch.us
Copyright © 2009 MARKETSEARCH. All rights reserved.

2. MARKETSEARCH
About Us www.marketsearch.us
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MARKETSEARCH is the independent,
full-service marketing research division
of Mangan Holcomb Partners
- In business for 24 years
- Specializing in finding business solutions
through custom-designed marketing research
initiatives
About Us - Primary goal is to provide seamless integration
of marketing research into business strategy
David Bell is the research director for
MARKETSEARCH
- 10 years conducting marketing research
- 22 years working on strategic and tactical
Products business initiatives
- 15 years in leadership with Fortune 250
companies
- Substantial client-side background
- Member, American Marketing Association
- M.B.A., Sam M. Walton College of Business,
University of Arkansas at Fayetteville
Contact Us
Copyright © 2009 MARKETSEARCH. All rights reserved. 2

3. MARKETSEARCH
Products www.marketsearch.us
Home Survey methodologies
- Online and telephone survey design and execution
- Advertising concept development and creative pretesting
- Employee engagement and satisfaction benchmark and tracking
- Mystery shopping
- Customer satisfaction benchmarking and tracking, including Net Promoter Score
About Us Interview methodologies
- Consumer focus groups
- One-on-one, in-depth interviews
- Employee focus groups
Marketing Analysis and Planning System (MAPSTM)
Products - Establishes expectations and agreement among key decisionmakers
- Marketing research is collected and synthesized into a Fact Book, a situational analysis
of marketplace conditions
- Stakeholders meet and set actionable business objectives based on a gap analysis
- Specific and measurable strategies and tactics are developed within a comprehensive
strategic marketing plan
Contact Us
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4. MARKETSEARCH
Contact Us www.marketsearch.us
Home David Bell
Research Director
2300 Cottondale Lane, Suite 300
Little Rock, Arkansas 72202-2057
501-376-0321 (main)
About Us 501-604-3017 (direct)
501-951-5677 (mobile)
501-376-6127 (fax)
dbell@marketsearch.us (e-mail)
www.marketsearch.us (Web site)
Products
Contact Us
Copyright © 2009 MARKETSEARCH. All rights reserved. 4