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Creating Advocacy Through an Engaged Corporate Culture
- 1. Creating Advocacy… through an engaged corporate culture Presented by David Kovacovich BI Worldwide
- 2. Objectives • Examine Shared Purpose • Forms of Advocacy – Organizational Transparency – External Reputation – Personal Advocacy • A Challenge for the Attendees…….
- 3. Tony Hsieh’s Happiness Model
- 6. 3 Stages of Advocacy Organizational Transparency Personal Advocacy External Reputation
- 8. How Do You Create Transparency? • What engines do you use to communicate organizational objectives? • What is the channel from Executives to Managers to Employees? • How can you create meaningful experiences among your employees?
- 9. Moving Out of Silos • Develop an employee collective • Schedule monthly “people perspectives” • Town hall meetings • Invite guest speakers (from outside the organization) • Publish Birthdays and Service Anniversaries • Create a program to nominate peers for excellence
- 10. Creating Culture The Legend of Zappos: • An educated hiring process • Company library and educational courses • Parades & office tours • You don’t have to be Zappos – all you need is alignment!
- 12. The Engagement Effect • Organizational transparency gives employees a sense of ownership. • Individual expectations are being replaced by a sense of collective purpose. • Employees take pride in wearing your logo. • Our professional passion fuels our personal purpose.
- 13. Customer Engagement • The customer voice is everywhere: Glassdoor, Facebook, Social Media Communities. • If we lack confidence, our customers will know it. • The same pleasure we derive from rewarding employees, we get from sharing meaningful experiences with our customers.
- 14. The Marketplace • Is competition driven by respect or adversity? • Do you play nice in the sandbox? • Are your core values remembered in the midst of competition?
- 15. The Departed • Do employees who leave voluntarily run for the exits? • Are your company alumni brand advocates or detractors? • When your culture is strong it is carried on by former employees…the ripple effect continues!
- 17. Your Goals • Are your personal goals aligned with those of your organization? • Do you prioritize others over yourself? • Are you validating your worth? • What is your 1, 5, 10 year plan?
- 18. Perception & Attitude • A great job can be terrible. • Each directive must be interpreted. • You can rule the day or the day can rule you!
- 19. Take Action! • Every great deed was once thought impossible. • YOU have the power to change your company culture. • All it takes is a plan, strategic alignment, and an uncompromising vision! • Empower yourself to be an Executive planning priority!
- 20. Cultural Assessment Current Programs Industry Core Company Trends Values Departmental Objectives
- 21. Our Challenge Going Forward 1. Analyze your current programs. 2. Examine Core Value influence the workplace. 3. Create alignment from departmental objectives to the organizational mission. 4. Know how to contend in your industry!
- 22. Contact David J Kovacovich Business Development Director BI Worldwide david.kovacovich@biworldwide.com www.biworldwide.com www.linked.com/in/davidkovacovich