Linda Bernardi, Author, technology provocateur, entrepreneur/ex-CEO, strategist, investor, lecturer and board member 2014 Voices Conference presented by Global Tech Women

5. What does it mean to DRIVE? To LEAD?
Risk, Failure: High
Respect: Have a vision, Drive to execution. Collaborate
Lead: Not always by consensus
Lead: Not about being liked
Lead: Not all will agree. Disturbing comfort zones!
Influence: Gain support
Drive: Crazy, Persistent, Aggressive, ‘DIFFICULT’!
Gain respect: tried to open new opportunities
To lead: Disruption is necessary. Mindful Disruption
All of this leads to RESISTANCE
Successful Leader = work thru resistances

6. Habits & Habit Loops
Have POSITIVES & NEGATIVES
The way we perform the task
Routine
• Task
Accomplishment
• Reward
• Positive
Reinforcement
• Task
• Cue
• Signal
Cycle Repeats
*The Power of Habit, Charles Duhigg

7. Let’s Explore What Happens
in a Habit Loop
Routine
• Task
• Cue
• Signal
How do we
INNOVATE?
Cycle Repeats
• Task
Accomplishment
• Reward
• Positive
Reinforcement

8. New Habits & Habit Loops
Risk
?
What-If ???
New Cycle?

9. Resistance VERY HIGH in Habit Loops
FACT: Larger the Company  greater
dependency on habits
Habit
Loop

Resistance
f to Disrupt
_____________________________________
Resistance
to
Disrupt
f
Rate of
active and
diverse
innovation
First we need to address the RESISTANCE issue

10. Lead to
Innovation
The Habit Loops
Routine
• Task
• Cue
• Signal
• Task
Accomplishment
• Reward
• Positive
Reinforcement
Cycle Repeats
Innovative
outcomes
Experimentation
Prototyping
Possibilities
Objectives
Breaking the Habit Loops
Many ways to
do things
New Innovation Ladder

11. Fixed mindset
Growth mindset
Intelligence is static
Intelligence can be developed
Desire to look smart
(Goal: be smart now)
Desire to learn
(Goal: become smarter)
INNOVATION
Present-focused
Self-worth and identity tied to
outcome
Future-focused
Self-worth and identity tied to personal
development
Potential is sum of current
capabilities
Potential is based on continued
effort and learning
These place people on different paths by
influencing behaviors and tendencies
Dweck, Carol S. Mindset: The New Psychology of Success. New York: Ballantine Books. 2006.

12. Fixed mindset
Growth mindset
Intelligence is static
Intelligence can be developed
Challenges
…avoid challenges
…embrace challenges
Obstacles
…get defensive or give up easily
…persist in the face of setbacks
…see effort as fruitless or worse
…see effort as the
INNOVATION path to mastery
Effort
Criticism
…ignore useful negative feedback
…learn from criticism
Success of others
…feel threatened by success of others
As a result, we may plateau
early and achieve less than our
full potential
…find lessons and inspiration in the
success of others
As a result, we achieve higher
than our potential

13. 5 of
stages
Resistance to
Disruption

14. 5 of
stages
Resistance to
Disruption

15. 5 of
stages
Resistance to
Disruption

16. 5 of
stages
Resistance to
Disruption

17. 5 of
stages
Resistance to
Disruption

18. 5 of
stages
Resistance to
Disruption

20. th
6
Stage:
Avoidance

21. To SUCCEED:
1. Break the habit loops
2. Understand and change mindsets
3. Move through stages of resistance
4. It is NOT PERSONAL
5. Find your confidence zone
6. Drive with enthusiasm and confidence
7. Intentionally influence
8. Be proud to be a leader
9. Inspire and be inspired
10. Be proud of your passion
11. And remember: You are not the problem!