This document is Greystripe's Consumer Insights Report for the first quarter of 2009. It summarizes Greystripe user demographics, behaviors, and preferences based on surveys of their iPhone, Java, and rich media network users. Key findings include that Greystripe users are predominantly aged 18-44, well-educated, and make purchasing decisions influenced by advertising. The report also provides engagement metrics for Greystripe's platforms and top applications.