These are the slides I used for an hour long talk to a local entrepreneurship group. Feel free to use!

1. Social Media

2. What we will talk about? What is social media? Why is it different to traditional media? Social media platforms. How might we use these platforms? Why should we use it? www.severninternet.co.uk

3. What is social media? It is not just Twitter and Facebook! According to Wikipedia Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. www.severninternet.co.uk

4. Why is it different to traditional media? The key difference is the fact it is no longer “one to many” but potentially “many to many”, so whilst Coca Cola can still tell us that “Coke is it” we are less likely to believe them unless we see some pier reviews ... which might also tell us that it rots our teeth! So Coke have to “engage” with their users and let them know it only rots your teeth if you drink 10 cans a day – establishing a DIALOGUE. www.severninternet.co.uk

6. Micro Blogging e.g. Twitter

7. Social Networking e.g. Facebook Try to communicate in a friendly and informative, rather than pushy sales manner. www.severninternet.co.uk

9. Social Bookmarking e.g. Delicious, Stumbleupon

10. Social News e.g. Digg, Reddit

11. Getting your content bookmarked gives it additional link value, so higher SERPS, which leads to more people reading, bookmarking and sharing ...www.severninternet.co.uk

13. Video e.g. YouTube*

14. Audio e.g. Last.fm

15. Presentations e.g. Scribd *YouTube is the second most used search engine behind Google. www.severninternet.co.uk

17. Business reviewse.g. Tripadvisor

18. Community Q&A e.g. Google Answerswww.severninternet.co.uk

20. Answer their questions

21. Become a “resource”www.severninternet.co.uk

22. A specific example www.severninternet.co.uk BLOG POST BIT.LY FACEBOOK TWITTER LINKEDIN PING.FM

23. Why use it? Direct Engagement Traffic SERPS Influence Brand www.severninternet.co.uk

24. What we talked about? What is social media? Why is it different to traditional media? Social media platforms. How might we use these platforms? Why should we use it? www.severninternet.co.uk