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TECH ED ACADEMY AWARDS COMMERCIAL INTAGRADED MARKETING LESSON
During this activity  you will: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do Television Stations make $$$$$$$$$$$$$$$$$$$$$$$$$$?
Audio Visual Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Terms  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audio Visual Careers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Careers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Parts of a Commercial ,[object Object],[object Object],[object Object],[object Object]
Music ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Orchestra/Band
Formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Script - Storyboard ,[object Object],[object Object],[object Object],[object Object],[object Object]
Poster Type Presentation ,[object Object]
Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Commercial Worksheet
Market Research Survey
The Storyboard
The Storyboard
FINAL CLASS PRESENTATION EVALUATION
Good Luck!

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Marketing Commercial

Hinweis der Redaktion

  1. How do these different Television Stations make Money?
  2. Discussion Points Decide what your product will be? Who are you selling to? What does you product look like? How many do you want to produce? How durable is the product and what is it cost range? How long is it designed to last?
  3. Discussion Points We are determining the cost of the product. What are the cost of materials, labor, equipment, etc.? What is the cost to the business (Wholesale)? What is the cost to the customer (Retail)? How much profit do we want to make per product? Are we inline with the competition?
  4. Discussion Points Packaging is the first impression the customer has of the product or service. Advertising e.g.: TV, Radio, Newspaper, Billboards, Race Cars etc. A companies identity, this may bring “Comfort” to the customer. One on One contact. (7 Steps) Approaching the Customer Determining needs Presenting the product Overcoming objections Closing the sell Suggestion selling Relationship building (follow-up) Sales Promotion - Displaying a product, Special display to push a single product
  5. Discussion Points Selling (7 Sells Step Process) Approaching the Customer Determining needs Presenting the product Overcoming objections Closing the sell Suggestion selling Relationship building (follow-up)