The Importance of Design in Enterprise Software
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Talk from the 2016 UX + Dev Summit. Topics: Inclusive design, user research, understanding complexity and design systems.
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The Importance of Design in Enterprise Software
- 1. D. KEITH ROBINSON • PRODUCT DESIGNER • ATLASSIAN • @DKR The Importance of Design in Enterprise Software
- 2. A little bit about me
- 3. A little bit about Atlassian
- 5. Consumer Easy to use Modern Clear and focused Fast Fun Enterprise Complicated Dated Confusing Slow Boring
- 6. So, how does design help?
- 7. 4. Building consistency with design systems 3. Understanding and reducing complexity 1. Promoting design thinking with inclusive design 2. Increasing knowledge and empathy with research & testing
- 8. Promoting design thinking with inclusive design
- 9. Inclusive design Soft skills Lean teamwork Design thinking
- 10. Essential “soft” skills for designers
- 12. More: Beginner's Mind Shoshin (beginner’s mind)
- 13. “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.” - Shunryu Suzuki From: Zen Mind, Beginner's Mind
- 14. Active listening
- 15. “Sometimes the most appropriate technological solution is a person talking to another person.” - Robert Hoekman Jr The Tweet from @rhjr: https://twitter.com/rhjr/status/464129645688799233
- 16. Asking questions
- 17. “Asking questions is at the heart of collaboration, more so than any project management software or process. And if you want to truly collaborate, I’ve found you need to allow yourself to be someone without the answers.” - Jason Santa Maria From: https://the-pastry-box-project.net/jason-santa-maria/2014-march-15
- 18. Writing
- 19. Lean teamwork
- 20. Lean teams can run on two pizzas.
- 21. “If you can’t feed a team with two pizzas, it’s too large.” - Jeff Bezos
- 22. “Getting the right people and the right chemistry is more important than getting the right idea.” - Creativity, Inc. From Creativity, Inc. by Ed Catmull (co-founder of Pixar) and Amay Wallace
- 23. “Infinite diversity in infinite combinations...symbolizing the elements that create truth and beauty.” - Commander Spock
- 25. Design thinking
- 27. Empathize Define Ideate Prototype Test Talk to your customers. Include everyone. Synthesize and share. Again with everyone. Sketch out ideas. Everyone can draw and volume is key. Build something real. Gather feedback, share and then iterate.
- 29. Increasing knowledge and empathy with research & testing
- 30. It’s a big topic
- 31. Empathy is job #1
- 32. Simple: talk to people
- 33. Guerrilla research Photo Credit: Carine06
- 34. What can you do on (mostly) your own?
- 35. Talk to sales, support, etc. intercom.io Surveys Interviews Customer visits optimizely.com
- 40. Understanding complexity and increasing clarity
- 41. Task complexity
- 42. Task complexity “I can’t figure out how to give Emma permission to see this page.”
- 44. “I don’t know where to go to change people’s permissions.” Navigation complexity
- 46. “I don’t understand what page permissions are or how they work.” Concept complexity
- 47. High frequency Low frequency Low pain High pain More: Designing Products People Love by Scott Hurff Scott Hurff’s Pain Matrix
- 48. High frequency Low frequency Low pain High pain More: Designing Products People Love by Scott Hurff Fear Anxiety Confusion Self-doubt Guilt Procrastination Dislike Irritation Boredom Scott Hurff’s Pain Matrix
- 49. Things to try to clarify
- 50. Building consistency with design systems
- 51. Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Forms Tables Tabs Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Forms Tables Tabs Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdow Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdow Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Buttons Forms Tables Tabs Dropdown button Dropdown button Ali Baba & the forty dropdowns.
- 54. MailChimp UX patterns. Voice & Tone. http://ux.mailchimp.com/patterns & http://voiceandtone.com/
- 57. So, what is a design system, exactly?
- 61. What is a design system good for?
- 62. Increasing quality and consistency Increasing speed and efficiency Providing autonomy Improving focus
- 63. How can I get started?
- 64. Declare a design czar.
- 66. Promote!
- 67. Iterate and plan for change.
- 68. And now for a few quick tips!
- 69. Start small Show examples Provide resources (assets & code) Be explicit yet flexible Respect your users and go slow Make it public
- 70. Quick review
- 71. 4. Building consistency with design systems 3. Understanding and reducing complexity 1. Promoting design thinking with inclusive design 2. Increasing knowledge and empathy with research & testing
- 72. Sláinte! D. KEITH ROBINSON • PRODUCT DESIGNER • ATLASSIAN • @DKR