My presentation from Mobile Marketing Africa, Hilton Hotel, Sandton, Johannesburg 2012 02 09 Mobile technologies are pervasive in todays world, and as the technology evolves and becomes more powerful, we are approaching the notion of ubiquitous computing. Yet at the same time, there is a large legacy of mobile phones that are not very sophisticated. A business that has not yet taken full advantage of mobile platforms has many opportunities open to it. Careful planning, rather than jumping in blind, is recommended, and examining one's business ecosystem can provide a means to leverage mobile technologies to open new business opportunities.

1. An ecosystem approach to
building mobile opportunities into
a business strategy
Dr Derek W. Keats
dKeats Innovation
http://www.dkeats.com
derek@dkeats.com
+27 82 787 0169
Time: 30 mins
Discussion: 15 mins

2. About dKeats Innovation
Leverage
Envision new tech- Innovation
nologies
Ecological thinking

3. About dKeats Innovation
Innovation through software
App-ly

4. Biology

5. Technology
Education
Biology

6. Management
Technology
Education
Biology

7. Assumptions
Wishful
thinking Management
Conventional Technology
Wisdom
Faith Education
Biology
Hype

8. Ecological
Management
Technology
Education
Biology

9. Ecological
Complex system Management
with emergent
properties Technology
Direction
Education
Synergy
Not magnitude Biology

10. Ecological processes
Disturbance
Predation
Disease
Symbiosis
Competition
Herbivory
Production

11. Ecological processes
Predation

12. Not obvious

13. Ecological processes
Herbivory

14. Ecological processes
Disturbance
Predation
Disease
Symbiosis
Competition
Herbivory
Production

15. Ecological processes
Disturbance
Predation
The core Disease
fundamental
Symbiosis
things that make
ecosystems Competition
function
Herbivory
Production

16. Ecological processes
Disturbance
Predation
What are the core Disease
fundamental
things that make Symbiosis
organizations Competition
function?
Herbivory
Production

17. Ecological processes
Sustainable
finance
What are the core Technology
fundamental
things that make Process
organizations
People
function?
Vision

18. Align for success
Vision People Process Technology
Clear Skills Creation Application
Known Commitment Deployment Supporting
Discussed Knowledge Operation applications
On agendas Competencies Support Operating system
Aligned to
examples
Connectedness Enhancement Hardware
other visions Emotional intelligence Innovation Network
Aligned to Problem solving Change Internet
other strategies Attitudes management User devices
Other strategies Beliefs Communication User operating
aligned to Actions system
vision Passion User applications
Fears
Hidden agendas
Politics
Underpinned by: appropriate and sustainable finance
Start here Do these together
(unless you are a start-up)

19. Tools and
techniques

23. Disorder, Things you
unpredictable, neither
chaos understand
nor control
Things you
Things you
understand
can control
but don't
directly
control

24. Disorder, Things you
unpredictable, neither
chaos understand
nor control
Things you
Things you
understand
can control
but don't
directly
control

25. Ecological processes
Sustainable
The external finance
environment
Technology
Structure
Process
People
Vision

26. 8 Trends

27. Trend 1
More ubiquitous and
affordable bandwidth
The veins and arteries
for the life blood of the
knowledge economy

28. Trend 1
More ubiquitous and
affordable bandwidth
http://www.africabandwidthmaps.com/

29. Trend 1
More ubiquitous and
affordable bandwidth
http://www.africabandwidthmaps.com/

30. Trend 1
More ubiquitous and
affordable bandwidth
Where are we in South
Africa?
Broadband
innovation
Broadband
services
Last mile Broadband
challenge penetration
Broadband
availability

31. Trend 1
More ubiquitous and
affordable bandwidth
Where are we in South
Africa?
Broadband
innovation
Broadband
services
Last mile Broadband
challenge penetration
Broadband
availability

32. Trend 2
Ubiquitous computing

33. Trend 3
Social everything
MySpace

34. Trend 4
Greater freedom &
openness
platforms
Platforms for
sharing and
remixing
Free Software content
(Open Source)
Interconnected
world of APIs
Licenses that
foster sharing
and re-usability More open
standards

35. Trend 4b
Less freedom &
openness
Subtle
erosion
of rights,
More emphasis on
erosion that
'intellectual property'
accumulates
Bigger patent
minefields
Extensions
to copyright
Dangerous goods
packaged to look
fabulous

36. Trend 5
It's a data-driven
world we live in

37. Trend 5
It's a data-driven
world we live in
Using the Web to
connect related
data
Extends http
and URIs
Data can be
Linked data
read automatically
by computers
Data fm different
sources can be
You don't connected &
have to be human queried
to access and
use it

38. Location and context
Trend 6

39. Trend 7
Separation of computing
from location
Devices can
appear smarter
than they are
Virtualization
Cloud computing
Utility computing APIs
paradigm Software & hardware
as services

40. Trend 7
Separation of computing
from location
Devices can
appear smarter
than they are
Virtualization
Cloud computing
Utility computing APIs
paradigm Software & hardware
as services

41. Trend 8
Ambient intelligence
environments that are sensitive
and responsive to the presence
of people
Role of
linked data

42. Trend 8
Ambient intelligence
Augmented
reality

43. How can South Africa play a
st
stronger role in creating 21
Century techno-ecology?
Nationally
Provincially
Cities
Start taking
the knowledge economy
seriously

44. Ecological
Vision People Process Technology
Sustainable finance

45. Ecological
Vision People Process Technology
Sustainable finance

46. Thank you
This presentation was made
entirely using Free Software
Derek Keats, PhD
derek@dkeats.com
http://www.dkeats.com
http://facebook.com/dkeats