scrazzl, our journey in slides

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This was a talk that I gave to an MBA class from Smurfit Business School in 2011. On the day I shared some of the lessons that we have learned over the past few years.

Technologie

scrazzl,our journey in slides… This presentation was designed to be delivered live. To help you understand the content we have added these notes…

Me Dave Des As is the way with most ideas scrazzl grew out of conversations amongst friends…

Conway Institute, UCD… 2003 Problems are everywhere. Observe, hypothesise and test…

An opportunity? 2008 Be ready to run with an opportunity, but be flexible and honest with yourself…

The problem: Buy me Buy me Buy me Problem: scientists buy lots of stuff but its hard to know what stuff to buy…

Is it really? 2010 Question: We think this is a big problem but does anybody else?

What the hell, I gave up a permanent job! Hired… The answer was yes so we hired a “maker of tech.”

5 months… After this we spent a bit of time going round in circles and up blind alleys…

5 Lessons learned... That’s our story to date now here are some hard lessons we learned along the way…

#1 Don’t make it, fake it… Technology is easy, its getting people to pay for technology that’s hard. Show customers early and listen to what they say…

Avoid Reality check #1: we live in a global economy don’t waste your time with links in a global chain.

#3 Hire champions Reality check #2: people invest in people, ideas are secondary…

Even if you have to give a bit away… Seriously, hire the best you can find, even if you have to sell the family jewels…

#4 Discuss with everyone… Ideas are not static they evolve and talking to people will only help…

Even granny… Make sure to constantly refine your value proposition…

Life in a start-up is crazy so don’t go crazy. Look after yourself and find something apart from work that you love doing…

Questions? E: info@scrazzl.com T: +353 (0) 1 4429454 Twitter: @scrazzl www.scrazzl.com

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scrazzl, our journey in slides

1. scrazzl,our journey in slides… This presentation was designed to be delivered live. To help you understand the content we have added these notes…

2. Me Dave Des As is the way with most ideas scrazzl grew out of conversations amongst friends…

3. Conway Institute, UCD… 2003 Problems are everywhere. Observe, hypothesise and test…

4. An opportunity? 2008 Be ready to run with an opportunity, but be flexible and honest with yourself…

5. The problem: Buy me Buy me Buy me Problem: scientists buy lots of stuff but its hard to know what stuff to buy…

6. Is it really? 2010 Question: We think this is a big problem but does anybody else?

7. What the hell, I gave up a permanent job! Hired… The answer was yes so we hired a “maker of tech.”

8. 5 months… After this we spent a bit of time going round in circles and up blind alleys…

9. 2011 scrazzl v.1 is born…

10. 5 Lessons learned... That’s our story to date now here are some hard lessons we learned along the way…

11. #1 Don’t make it, fake it… Technology is easy, its getting people to pay for technology that’s hard. Show customers early and listen to what they say…

12. Try these…

13. #2 Talk to customers who matter…

14. Avoid Reality check #1: we live in a global economy don’t waste your time with links in a global chain.

15. #3 Hire champions Reality check #2: people invest in people, ideas are secondary…

16. Even if you have to give a bit away… Seriously, hire the best you can find, even if you have to sell the family jewels…

17. #4 Discuss with everyone… Ideas are not static they evolve and talking to people will only help…

18. Even granny… Make sure to constantly refine your value proposition…

19. #5 Exercise

20. Life in a start-up is crazy so don’t go crazy. Look after yourself and find something apart from work that you love doing…

21. Questions? E: info@scrazzl.com T: +353 (0) 1 4429454 Twitter: @scrazzl www.scrazzl.com

scrazzl, our journey in slides

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