Running an instagram project for the last 3 months and collecting data in an excel file, I managed to come up with some useful statistics. Check the project here: http://instagram.com/dkalo and find more info about it here: http://www.jetdrops.com/project/plasticon/ The statistics start on slide 20.

1. plasticon: an instagram ❤️ 📝
@dkalo // jetdrops.com

3. 200.000.000 MAU
65% are outside USA
20.000.000.000 photos to date
16.000.000.000 likes daily
60.000.000 photos daily

4. 200.000.000 MAU
65% are outside USA
20.000.000.000 photos to date
16.000.000.000 likes daily
60.000.000 photos daily

5. 200.000.000 MAU
65% are outside USA
20.000.000.000 photos to date
16.000.000.000 likes daily
60.000.000 photos daily

6. 200.000.000 MAU
65% are outside USA
20.000.000.000 photos to date
16.000.000.000 likes daily
60.000.000 photos daily

7. 200.000.000 MAU
65% are outside USA
20.000.000.000 photos to date
16.000.000.000 likes daily
60.000.000 photos daily

8. 200.000.000 MAU
65% are outside USA
20.000.000.000 photos to date
16.000.000.000 daily
60.000.000 photos daily

13. video
direct messages
windows phone application
advertising is now open

14. video
direct messages
windows phone application
advertising is now open

15. video
direct messages
windows phone application
advertising is now open

16. video
direct messages
windows phone application
advertising is now open

17. video
direct messages
windows phone application
advertising is now open

18. but we still miss one thing…

20. 📝

21. Ioanna
Nikolas

22. we live their life, one photo
at the time

23. they do things together

24. Ο Νικόλας και η Ιωάννα πανε σινεμά. Σήμερα
βλέπουν τον καινούριο Spiderman.

25. Όταν ήταν φοιτητές λοιπόν, περνούσαν
πολλές ώρες μιλώντας & κάνοντας βόλτες
στη λίμνη των Ιωαννίνων. Τώρα που έχουν
έρθει εκδρομή, το ξανάκαναν.

26. Εχθές πήγαν στην έκθεση φωτογραφίας
#groundlevelcities. Σκέφτηκαν που θα είναι το
επόμενο ταξίδι τους. Αποφάσισαν να πάνε
στη Βαρκελώνη.

27. they also have personal time

28. Η Ιωάννα γκρίνιαζε. Ο Νικόλας πήρε το
500αρακι, έκλεισε το κινητό του και πήγε για
καφέ στα παλιά του στέκια.

29. Πήγε γυμναστήριο σήμερα. Άδικος κόπος. Η
σοκολάτα κέρδισε.

30. they are alive since April 2014

31. so, what did I learn?

33. Monday. The best day. 👍
!
14.6% engagement rate

34. Saturday. The worst day. 👎
!
11.3% engagement rate

35. 20:00 - 24:00. The best
timeframe. 👍
!
13.9% engagement rate

36. 08:00 - 10:00. The worst
timeframe. 👎
!
11.5% engagement rate

37. branded vs unbranded

38. 11.5% vs 13.1%

39. 15% difference

40. Lo-Fi is the best filter. 👍
!
13.7% engagement rate

41. ~1 like coming from each
#hashtag.

42. check the most popular
#hashtags on iconosquare.com

43. and use #lifo.

44. 15.4% vs 12.0%

45. how to gain followers? 🚀

46. upload content every single day.

47. it’s not only about the followers.
it’s also about increased
interactions.

48. the big picture🌲

49. it’s always about
the content

50. plasticon engagement rate:
12.67%

51. some content tips

52. make people feel good
take real photos
don’t hard sell
be part of the dialogue
1 photo per day
1 filter per photo
don’t share at once

53. make people feel good
take real photos
don’t hard sell
be part of the dialogue
1 photo per day
1 filter per photo
don’t share at once

54. make people feel good
take real photos
don’t hard sell
be part of the dialogue
1 photo per day
1 filter per photo
don’t share at once

55. make people feel good
take real photos
don’t hard sell
be part of the dialogue
1 photo per day
1 filter per photo
don’t share at once

56. make people feel good
take real photos
don’t hard sell
be part of the dialogue
1 photo per day
1 filter per photo
don’t share at once

57. make people feel good
take real photos
don’t hard sell
be part of the dialogue
1 photo per day
1 filter per photo
don’t share at once

58. make people feel good
take real photos
don’t hard sell
be part of the dialogue
1 photo per day
1 filter per photo
don’t share everywhere at once

59. make people feel good
take real photos
don’t hard sell
be part of the dialogue
1 photo per day
1 filter per photo
don’t share everywhere at once

60. instagram is the most
honest social network

61. create great
content

62. any questions?
dkalogeropoulos@jetdrops.com // @dkalo