http://www.blueskyfactory.com/ DJ Waldow dissects an email from top to bottom. Takeaways: 1. A thorough understanding of the various parts of an email 2. Examples of "good" and "bad" email designs 3. Tips and advice on where to spend time when planning email campaigns 4. Suggestions to increase opens, clicks, and conversion

1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance The Anatomy of an Email September 24, 2009 1:00 to 1:45 PM ET DJ Waldow Director of Community, Blue Sky Factory Copyright 2009 Blue Sky Factory

2. About Blue Sky Factory Blue Sky Factory is both a full & self service ESP. Copyright 2009 Blue Sky Factory Design, execute, and track your email marketing campaigns with Publicaster (  that’s the name of our application)

3. About Blue Sky Factory (bonus) We’re also a fun company with cool people Fruitcakes Talent Copyright 2009 Blue Sky Factory

7. Image Credit: http://images.mirror.co.uk Copyright 2009 Blue Sky Factory

9. The Good – From Name Perfect. Why? Simple. Company name. Copyright 2009 Blue Sky Factory

10. From Name Takeaway The From Name is a representation of your company and/or brand. Keep it simple. Be proud of it! (Test) Copyright 2009 Blue Sky Factory

14. Image Credit: DJ Waldow (really) Copyright 2009 Blue Sky Factory

16. The Bad Too much preheader No preheader Copyright 2009 Blue Sky Factory

19. More Preheader Information Reportlet: Many Retailers Not Optimizing Preheader Text Download the study Copyright 2009 Blue Sky Factory

20. Copyright 2009 Blue Sky Factory

21. The Bad Copyright 2009 Blue Sky Factory

23. The Good Fabric.com email – Images Off Copyright 2009 Blue Sky Factory

26. Image Credit: http://pix.motivatedphotos.com Copyright 2009 Blue Sky Factory

27. The Bad Copyright 2009 Blue Sky Factory

28. The Bad Copyright 2009 Blue Sky Factory

29. The Bad Copyright 2009 Blue Sky Factory

30. The Bad Copyright 2009 Blue Sky Factory

31. The Bad Copyright 2009 Blue Sky Factory

32. The Good Copyright 2009 Blue Sky Factory

34. Image Credit: Flickr - derpunk Copyright 2009 Blue Sky Factory

35. The Bad Copyright 2009 Blue Sky Factory

36. The Good Image Credit: RetailEmailBlog Copyright 2009 Blue Sky Factory

37. The Good Image Credit: RetailEmailBlog Copyright 2009 Blue Sky Factory

39. Image Credit: Flickr (vernhart) Copyright 2009 Blue Sky Factory

40. The Bad Copyright 2009 Blue Sky Factory

41. The Good Copyright 2009 Blue Sky Factory

43. “… delivering anticipated, personal and relevant messages to people who actually want to get them.” S. Godin (1999) If You’ve Learned Nothing Else Today, Know This “Secret” Copyright 2009 Blue Sky Factory Send Timely, Targeted, Relevant Emails To Subscribers Who Have Asked For Them

44. Flickr Photo: a2gemma Copyright 2009 Blue Sky Factory

45. @djwaldow http://djwaldow.com/ http://lmgtfy.com/?q=DJ Waldow @blueskyfactory http://blog.blueskyfactory.com/ http://www.blueskyfactory.com/ http://lmgtfy.com/?q=Blue Sky Factory Let’s Talk Copyright 2009 Blue Sky Factory