http://waldowsocial.com/3-ways-to-find-and-engage-new-email-subscribers-with-sms-webinar-materials
On this jammed-packed 30 min webinar you will learn how to use text messaging (SMS) to find and engage new email subscribers. You will also learn:
1. Ways to use traditional media, events, and foot traffic to grow your email list through text message marketing
2. Tips on using a welcome email series to quickly engage new subscribers
3. Strategies for using email and SMS marketing together to maximize your campaign’s effectiveness
Watch presentation on YouTube:
Part 1 - http://www.youtube.com/watch?v=p-P_svYxPz0
Part 2 - http://www.youtube.com/watch?v=-0_yeiaswbw
Part 3 - http://www.youtube.com/watch?v=1Wl3sDVjOzk
3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]
1. 3 Ways to Find and Engage New
Email Subscribers with SMS
#SMSEmail
2. With Your Hosts…
The SMS Guy
The Email Guy
@JustinPGH
@DJWaldow
Justin Mastrangelo
DJ Waldow
Founder
Founder & CEO
JA Interactive & JA.TXT
Waldow Social
#SMSEmail
3. The Next 31 Minutes…
§ How Does It Work?
§ Where Does It Work?
§ Why Would They?
§ The Welcome Email
§ Targeting New Subscribers
§ Converting Subscribers
§ Wrap It All Up
#SMSEmail
8. Ask For Email Address
FROM: 69866
MESSAGE:
To complete get your coupon
just reply with your email
address and we’ll send it to
you now!
#SMSEmail
9. Email Reply
TO: 69866
MESSAGE:
justin@jainteractive.com
#SMSEmail
10. Confirmation
FROM: 69866
MESSAGE:
Your email has been
accepted! Check your inbox
soon for the offer! Visit
m.company.com to learn
more about this product.
#SMSEmail
11. Processing the Email Address
§ Store in a database
§ Push into email marketing platform
#SMSEmail
12. It’s Twitter-rific!
Add emails captured from SMS to your email
marketing platform in real-time and send them a
welcome email immediately. #SMSEmail
#SMSEmail
31. Welcome Emails
“60 percent of companies did not send a welcome
message to new subscribers, and 30 percent failed to
send any message at all within the 30 day study
period.” Return Path (2009)
“The 30- to 60-day period after opt-in is typically the
most crucial in the email relationship.”
Loren McDonald
#SMSEmail
41. Welcome Emails
An email series allows you to:
• Answer questions and provide how-to info and
FAQs on using your website, buying from you or
setting up an account.
• Educate users on specific features of your service
or website that they need to know in advance.
• Set email expectations.
• Present options for creating a highly personalized
experience for each subscriber.
• Move subscribers closer to purchasing or
becoming engaged users.
Source: Loren McDonald
#SMSEmail
56. Questions?
DJ Waldow
djwaldow@waldowsocial.com
@DJWaldow
Placeholder, enter your
Justin Mastrangelo
own text here
Justin@jainteractive.com
@JustinPGH
#SMSEmail