Gem county community & business expo

Social Media For
The Valley Of Plenty

www.dennisjsmith.com

Social Media For

Dennis J. Smith

 Lives in Caldwell, Idaho
 Self-Published Author
 Amazon Bestseller
 Talk Show Host
 Public Speaker and Webinar
Presenter
 Social Media and WordPress Trainer
 Winner of Top 50 Authors in Idaho
Award 2011
 On Facebook and Twitter since 2007

Dennis J. Smith
http://www.dennisjsmith.com

Social Media For

Why Social Media?
 Can be less expensive than traditional marketing (i.e. TV, Newspaper)
 Connect with your customers and build relationships with them
 Meet other business owners (Chamber of Commerce Fan Page)
 Business groups and Fan Pages on Facebook, Google+ and LinkedIn
 Run Highly Targeted Ads
 Reach millions outside your local area
 Because others are doing it! Don’t get left out!

Dennis J. Smith

Social Media For

Social Media By The Numbers
 Studies show that nearly 80 percent of US internet users spend time on blogs and
sites like Facebook and Twitter.
 Facebook has more than 1 billion active users. More than 50 percent are logged
on to Facebook in any given day.
 163, 071, 460 million US Facebook users.
 Idaho – 789,720
 Boise – 353,180 within 50 miles
 Emmett – 363,300 within 50 miles, 277,560 within 25 miles, 5,900 within 10 miles.
Population of Emmett - 6,537 - Jul 2011

 488 million users regularly use Facebook mobile.
 Leveraging location-based applications and social media platforms can be a great way to engage with and capture a mobile
audience of prospects.

• There are 175 million tweets sent from Twitter every day in 2012.
• Pinterest is now ranked #3 for top social networking sites.
• The USA's 141.8 million accounts represents 27.4 percent of all Twitter users.

 Sources: Facebook Stats, Facebook Ads, Hubspot.com, Nielsen.com,, SocialBakers.com, All Facebook, All Twitter, Infographics Labs

Dennis J. Smith

Social Media For

Top Social Media Sites
 Facebook
 Twitter
 Pinterest
 Google+
 LinkedIn
 WordPress
 YouTube

Dennis J. Smith

Social Media For

Facebook
Why Facebook?
 Free – It doesn’t cost you a dime to be on Facebook
 Connect with your customers
 Create Business or Product Fan Pages
 Let your customers leave reviews
 Let customers discuss your products
 Build a relationship with your customers
 Research your competitors
 Sell your merchandise right from Facebook with Ecwid, StoreYa or other
Facebook ecommerce apps
 Highlight employees, best sales person, customers, product
 Share product video and other promo materials with your customers
 Announce new product or sales to your Facebook followers first
 Announce job openings – your best customers could make great employees
 Facebook Ads – Target your audience, over 1 billion users on Facebook!

Dennis J. Smith

Social Media For

Facebook Fan Page

Dennis J. Smith

Social Media For

Twitter
Why Twitter?
 Promote your business in 140 characters or less
 Follow your suppliers
 Research local and national competitors
 Search for positive or negative Tweets
 Connect with others in your industry
 Promote your upcoming sales or new product
 Promote special offers to Twitter followers
 Send out links where to purchase your product
 500 million registered users as of 2012

Dennis J. Smith

Social Media For

Pinterest
Why Pinterest?
 Fastest growing social networking site
 Popular with females
 Pinterest is most popular with women aged between 25 and 35
 Create Promotional campaigns to get others to “Pin” and share your product
 Driving lots of traffic to websites
 Very visual – Users “Pin” items to a board(s) that looks like a checkerboard of
photos.
 Simple to learn

Dennis J. Smith

Social Media For

Pinterest

Dennis J. Smith

Social Media For

Google+
Why use Google+?
 Been around almost 2 years
 It’s ran by the world’s largest search engine
company
 Hangout with customers via video chat
 Control who you share information with
 Business Pages with focus on local business
 150 million monthly active users

Things to keep in mind with Google+:
 No Ads to deal with
 Not as many users as Facebook, Twitter so your friends,
family and customers might not be on Google+ yet
 Have to learn how Google+ works

Dennis J. Smith

Social Media For

Google+

Dennis J. Smith

Social Media For

LinkedIn
Why use LinkedIn?
 Connect with other business owners
 Hire new employees
 Business groups on LinkedIn
 Create a Company Page
 LinkedIn Ads to promote your business
 34 million users

Dennis J. Smith

Social Media For

WordPress
Why use WordPress?
 Inexpensive website solution. Less than $20 dollars a month!
 Your own domain name I.E. http://www.mybusiness.com
 Easier to set-up and maintain than a standard website
 Optimizes well with Google to get better search results
 Great way to promote your businesses products
 Sell your product right from your website without expensive software
 Set-up newsletter to maintain contact with your customers and notify
them when you have new product or sale.
 Blog post can automatically post to Facebook, Twitter, LinkedIn and
many other social media sites.
 Over 57 million sites are using WordPress around the world!

Dennis J. Smith

Social Media For

WordPress Website

Dennis J. Smith

Social Media For

YouTube
Why YouTube?

 Video ranks high in Google Searches
 Create and upload product video or even short commercials
 Great way to promote your business
 Videos can be shared to Facebook, Twitter, Google+ and other social media sites

Tools
 Any Video Camera or Flip Cam
 Windows Live Movie Maker – From Microsoft or
any other video editing software will do.

Dennis J. Smith

Social Media For

Social Media Tips
 Post on a regular schedule(1-3 times a day)
 Post during peak times
 Best time to post is 10am to 4pm with concentrations from 8am to 11am
 Thursday, Friday and holidays are the best days to post
 Post relevant information
 Post photos and video
 Post as your Fan Page
 Share! Share! Share! Encourage others to Share!
 Respond to your customers
 Be genuine and be yourself!
 Don’t use all CAP!
 Don’t make spelling or grammar errors
 Have fun with it!

Dennis J. Smith

Social Media For

Reminders

 Keep same look and feel across all platforms
 Keep your content fresh
 Use social media management tools like HootSuite, RSS feeds sparingly or not
at all
 Monitor your pages for comments
 Check your Facebook Insights (Fan Page Statistics)
 Keep up on social media. It’s always changing!

Dennis J. Smith

Social Media For

Resources

 GreenHostUSA.com – WordPress and Website Hosting
 Problogger.net – Blogging resources
 Copyblogger.com – Online marketing advice
 MariSmith.com – Social Media Expert
 DennisJSmith.com – Social Media News, Advice and Information
 SocialMediaExaminer.com – Social Media News
 Mashable.com/social-media – Social Media News
 Google and Bing – Search Engines
 http://blog.nielsen.com/nielsenwire/social/
The Social Media Report - Q3 2011
 https://www.facebook.com/advertising/ - Facebook Ads

Dennis J. Smith

Social Media For

Service Offered
 Custom Facebook Fan Page for local businesses
 Custom Facebook Fan Pages for multi-level marketers
 Squeeze Pages
 Facebook, Twitter, Google+ and Social Media Tutoring
 Online Tutoring via Google+
 Social Media Consulting
 WordPress Website Set-Up and Hosting
 Public Speaking
 Talk Show Thursdays at 1 PM MT
on Blog Talk Radio
 Monthly Newsletter

Dennis J. Smith

Social Media For

Contact Dennis

dennisjsmith.com
greenhostusa.com
djsmith@ignitehost.net
 Find Dennis and up-to-date information on Facebook at:
https://www.facebook.com/SocialMediaBook
https://www.facebook.com/socialmediawriter
https://www.facebook.com/SMTalk
 Twitter
http://www.tweet.ignitehost.net
 LinkedIn
http://www.in.ignitehost.net
 Pinterest
http://pinterest.com/dennisjsmith/
 Blog
 YouTube
http://www.youtube.com/djsmithidaho
 Mobile Phone
208-440-2678
© 2013 Dennis J. Smith
Slides, PDF or any other training material may not be distributed without written Dennis J. Smith
or electronic permission of Dennis J. Smith . http://www.dennisjsmith.com

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