Domopalooza Major Domo Session
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This is the presentation I gave this week at Domo's first customer event, DomoPalooza. The presentation focuses on how Rakuten uses Domo as part of it's global data strategy to promote a data driven culture.
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Domopalooza Major Domo Session
- 1. Major Domo: Building a data driven culture at Rakuten David Ramos Rakuten Inc, Big Data Dept @anotherdatageek
- 2. CONFIDENTIAL 2 Agenda Who is Best Practices & Lessons Learned Challenges
- 4. CONFIDENTIAL 4 Shopping is Entertainment! Powered by Rakuten’s Ecosystem E-Commerce Credit Card Banking Securities Telecom Travel E-Money Digital Goods Portal & Content Database Loyalty Program Log-In
- 5. CONFIDENTIAL 5 Diverse E-Commerce Content Reservation Pro Sports Finance ..and more
- 6. CONFIDENTIAL 6 Global • E-commerce in 14 countries and regions • All services and businesses in 28 countries
- 7. CONFIDENTIAL 7 Innovative Listed in Forbes Top 20
- 8. Building a Data Driven Culture
- 9. CONFIDENTIAL 9 A Global BI Ecosystem
- 10. CONFIDENTIAL 10 Capability Assessment Discovery Discovery TODAY HISTORY Daily Active Users What happened? Why?
- 11. CONFIDENTIAL 11 Capability Assessment Discovery Discovery TODAY HISTORY Daily Active Users FUTURE Prediction What might happen?
- 12. CONFIDENTIAL 12 Capability Assessment Discovery DiscoveryPrediction What should we do? PREDICTION Business Risk Identified Action Stable Action (Prescription) Email? Point? Coupon? Price? …?
- 13. CONFIDENTIAL 13 Capability Assessment Model developed by TDWI
- 14. CONFIDENTIAL 14 Data Platform Ecosystem Discovery to Action Dashboard Data Driven ServicesReporting and Visualization Data Lake
- 15. CONFIDENTIAL 15 Domo Deployment at Rakuten Data Lake Global View BU View D2D Category View Category View BU View BU View BU View Local Data Sources Super DB
- 16. CONFIDENTIAL 16 Growing the Data Culture with Domo 54 Total Instances 807 Monthly Users61k Logins 1,542 Unique Users +600% Growth Year over Year
- 17. Challenges
- 18. CONFIDENTIAL 18 Global Expansion Rapidly Expanding Worldwide from 2010 • E-commerce in 14 countries and regions • All services and businesses in 28 countries
- 19. CONFIDENTIAL 19 Need for Platform Unification Data Movement Mess Too Many Data Platforms Group Companies Custom AppsEnterprise Apps Too Many Reporting Platforms 2 3 1 4 $$$$ COST API’s File Processing Direct DB
- 20. CONFIDENTIAL 20 Governance Common KPI Definitions Islands of Resources Technical Debt TCO System Integrations Lack of processes
- 21. Best Practices & Lesson Learned
- 22. CONFIDENTIAL 22 Keep it Simple Stupid! We do not need a complex framework to start
- 23. CONFIDENTIAL 23 Expanding Self Service BU View Local Data Sources Rakuten Data Lake Phase1 Phase 1 Data Driven Apps Phases 3 &4
- 24. CONFIDENTIAL 24 Center of Excellence Visualize & Socialize Data Self Service Rapid Deployment Cloud Platforms Biz Optimization • CoE Advantages Rakuten: Teams & Processes Development Deployment Knowledge Sharing • By enabling global: +
- 25. CONFIDENTIAL 25 Supporting BU Expansion 1 2 3 Connect to Data Sources Transform Data Build Cards & Dashboards Biz Unit CoE • Workbench • Salesforce • MySQL, MSSQL • File extracts • Playbooks • API connectors • Emailer • Custom connectors • Beast Mode* • Data Fusion • Data Flow • Card-building • Page management • Users & Permissions • Training • Knowledge-sharing workshops
- 26. CONFIDENTIAL 26 Play all your cards! Data Source Domo KPI Cards Data Flow 1-Click Playbooks
- 27. CONFIDENTIAL 27 Manage Sources Connectors Flat files Data Center Workbench
- 28. CONFIDENTIAL 28 Eat your own dog food
- 29. CONFIDENTIAL 29 Deliver Value QUICKLY! DISCOVER DELIVER DRIVEDEFINE Business Optimization • Biz Sponsor • Projector Team • Objectives • Biz Drivers • KPI • Data Sources • Dashboards & Alerts • Guided Analytics • 3rd Party Integrations / Playbooks • Domo Training • KPI to Data source Mapping • Tech Specification for Ingestion • Grow business • Prep for deeper analytics Executed in 2-4 weeks
- 30. CONFIDENTIAL 30 Automated Executive Dashboards Daily Paper Reports Dashboards
- 31. CONFIDENTIAL 31 Cultivate expertise Periodic Best Practices Training CoE to BU’s TOPICS: • How to manage login accts, pages, rights. • Conventions (e.g., data source naming, page naming, etc) • How to define KPI’s • How to implement into a card • Playbooks • Workbench • Card-building, Beast Mode, etc. • KPI forms • Etc… Periodic Cross-BU Knowledge Sharing Workshops CoE as Facilitator TOPICS: • Business Process Change • How does a meeting change, now that we have always-on data? • How does data-sharing change the decisioning process? • Do we follow a DACI model in DomoTalk, and hashtag our #decisions? • How do QBR’s change? • Etc… Create skilled Professionals… …who Optimize the Business.
Hinweis der Redaktion
- We are global e-commerce company with a mission to empower our merchants and customers. Founded in Tokyo in 1997 by Hiroshi Mikitani
- That empowerment is achieved through a robust ecosystem built on our fundamental belief that shopping is entertainment. Our growth and success is a testament to the fact that our customers are looking for an experience and we have centered that experience on a industry leading customer loyalty program
- The first step in the journey to building a data driven culture starts with providing a rich ecosystem where everyone in the company has access to the same tools, same experience, and the data they need when they need it. This goes beyond just having a technology stack and requires an understanding of your organizations data maturity and making sure your solution matches current capabilities but can scale and grow as well