It’s impossible to understate the importance of ranking well in Google. It’s a huge source of traffic, obviously, but you also shouldn’t underestimate the credibility that comes with being able to say that you’re ranked number one on Google for a search term that’s relevant to your business. As with much of online marketing the perceived complexity of search engine optimisation (SEO), along with the presumed high level of competition, discourages many businesses from tackling this area. This is to your advantage. Although SEO can be a deep subject, the basics are simple and, especially in the local search arena, because many businesses are doing little or no business website SEO work there is the potential for you to dominate in short order. In this short presentation you'll discover whitehat strategies you can use to get your website found online. And if it all sounds like too much hard work you can let us do the work for you ;) www.melbourneSEOservices.com

1. SEO Crusher
Google Domination Made Easy

2. WHY IS IT SO IMPORTANT?
Google VS Yellow Pages
If you can’t view the video, please click here.

3. HOW GOOGLE WORKS
It’s one big
popularity contest.

4. Google’s algorithm:
Created based on the way research
reports gained within a community.
What gives Report A more weight than
the 500 other research reports?
Report A
Aim of the Game:
Report B
To get people to reference your
website on their websites.

5. KEYWORD TARGETS
Target the right keywords.
Browsing Phrase VS Buying Phrase

6. Who is your avatar?
When you understand your avatar, you
understand the keywords you’re
targeting and, eventually, find the people
who are looking to buy your products.
Get inside the mind
of the searcher.
What are they searching for just
before they find you? Think about
where they are in the buying cycle.
best cameras
2013
eggs benedict
recipes

7. BUILDING YOUR KEYWORDS
How?
Start by identifying your
top products & services.
Target the best keywords &
add area modifiers
This will let you rank easily as the
competition isn’t there and the
people are ready to buy.
Use keyword tools.
Some best examples include Google
Keyword Tool & Market Samurai.

8. DON’T TELL ME; SHOW ME

9. ON-PAGE SEO
On-Page SEO: making sure your
keywords are on the right places.

10. Keywords
Variations
Rule #1:
Optimize one page for one keyword & 2-3 variations.

11. Rule #2
Put the keyword in specific places:
A. Once, in the Title Tag
B. 1-2x in the Meta Description
C. A few times in the content
- minimum # of words: 300
- keyword density:
3 keywords per 500 words
D. H1 Tag, Bold, Italics, Image Tags
E. Web URL
- domain.com/keyword.html

12. REPLICATE NATURE
Google’s objective:
to make sure they serve
the most relevant
results to the end user.
If it thinks you’re gaming
the search engines, it’s not
going to want to put you
up the top.
What you need to do is to
replicate what happens
in nature.

13. Send backlinks:
>to your home page + deep pages
>from a variety of sources
>with a variety of anchor text
Build links over time.
For the link-building to happen naturally,
it needs to grow over time.

14. A PLAN OF ATTACK

15. DIRECTORIES
To-do:
Why? It’s a very automated way to > Submit to +300 directories & PR1
> Vary the links you submit back to
build a whole bunch of backlinks
where you can have the URL as your your website
> Drip the submissions over time
anchor text.
Example:
www.daveapproved.com/directorymaximizer

16. ARTICLE
DIRECTORIES
Among the popular ones:
> EZINERARTICLES.COM
> GOARTICLES.COM
To-do:
> Select +10 of your best
- ongoing 1 per week
> Link to your home & deep pages
Example:
http://ezinearticles.com/?expert=David_Jenyns

17. BLOG COMMENTS
Building backlinks from anywhere that
you can get them is always a good idea.
To-do:
> 15 posts (ongoing 5 per week)
> Use Google Alerts
> Search on blogsearch.google.com

18. BLOG NETWORKS
A group of blogs you can post articles
to. This will turn you into an expert in
your niche.
Authority is shaped up because you’re
now building links to promote your
website.
To-do:
> Link to your site + Ezine + Youtube
- 1 per week
> AMA: www. daveapproved.com/AMA

19. WHO DO YOU KNOW?
Get in touch
With clients who are getting good results with you, suppliers,
charities, and friends who run websites, as well.

20. NEXT LEVEL SEO

21. NEXT LEVEL SEO
Document stuff as best as you can.
Above: a spreadsheet sample, which logs the different pages on a website,
the keywords being targeted, Ezine articles,YouTube videos, etc.

22. EVERYTHING YOU NEED
The SEO Method 2.0
“One Method To Outrank Them All”

23. ACTION PLAN
Select your keywords &
optimize
Build links to the pages
you want ranked.
Keep building more
pages & links.
Visit:
www.DaveApproved.com

24. Want to learn more about
how Google can boost your business?
Visit:
www.melbourneSEOservices.com