1. EMERGING AND SOCIAL
MEDIA IN THE MARKETPLACE
MARQUETTE UNIVERSITY / SPRING 2012 / #ADPR4300

2. THOUGHTS FROM LAST WEEK
DEVELOPING A CONTENT STRATEGY
AGENDA /
/ CLASS DISCUSSION
CASE STUDY
ASSIGNMENT
QUESTIONS
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3. THOUGHTS FROM LAST
WEEK’S ASSIGNMENT
BLOG ENTRIES FROM AUGIE RAY
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4. DEVELOPING A
CONTENT STRATEGY
BLOG AND SOCIAL ARE IMPORTANT COMPONENTS
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5. CONTENT STRATEGY
MEDIA LOCAL
WEB SITES / MOBILE
E-MAIL SOCIAL

6. CONTENT STRATEGY
• Business Objectives
• What are the primary business objectives?
• What channels do your consumers primarily use?
• Developing a Platform
• What channels will we be active in?
• Do we have content to support them?
• How do they work together?
• Telling a Story
• Duplicate content is frowned upon.
• Search engines, especially Google, like fresh content.
• Where do you need to be found? Where do you want to be found?
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7. CONTENT STRATEGY
WEB TUMBLR
500PX SYNDICATED TWITTER
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8. CLASS DISCUSSION
WHAT WORKS, WHAT DOESN’T
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9. CASE STUDY
WISCONSIN DEPARTMENT OF TOURISM
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16. CASE STUDY
IN MO M E N T MOB ILE
SHO RT-T ER M SOC IAL
LO NG-T E RM E- MAIL
LO NG-T E RM W EB
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17. ASSIGNMENT
JANUARY 23, 2012
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18. ASSIGNMENT
• Create a Blog on Wordpress
• Requirements include setting up widgets.
• Send me an e-mail with a link to your blog.
• Will create a list on D2L.
• Submit Questions for Augie Ray:
• Questions are due by EOD (end of day) Thursday
• Required Readings:
• How to Choose Categories for Your Blog
• Technorati State of the Blogosphere
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19. QUESTIONS
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