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A Crack in the Matrix
A FINANCIAL FABLE
The Leaning Tower of
Pisa is leaning further
each year
Oh my!
Proof
Wait!
It’s Just an Illusion
Whew.
It’s an artifact of the way
our eyes are designed
You were looking at two copies of the same image
Try it Yourself
Download the image, duplicate it, open both &
place them side-by-side
Often when things “make
sense” we don’t ask deep
probing questions
We Should
Yes, even when things make sense
Lets Try This Again
Your investing success is
measured by how large
your portfolio has grown
Brokerage statements
focus on cost, total value,
and gain or loss with a
passing mention of
income
Proof
Even when you invest for
income, your statement
focuses on portfolio value
Fixed Income is 99%
of the portfolio...
Fixed Income is 99%
of the portfolio...
Why is “valuation” focused on
“account value”?
It’s Just Another Illusion
Dividend Reinvesting
Instead of taking a dividend payment in cash
today, you reinvest your dividend into the
company in order to get a larger future payout
A well known way of long-term investing for
‘regular people’
Dividend Reinvesting
How it looks on your brokerage statement
One Reinvestment...
Why is it 2 Transactions?
Taxes due this year
Tax basis for the future
It’s an artifact of the way
financial institutions are
designed
To ensure IRS (tax) compliance & reporting
Why judge the success
of your investments by
how much tax you owe...
... Especially when you’re
investing in a tax deferred
retirement account (IRA)?!
Duh!
Brokerage statements
don’t serve the customer
They serve the IRS
Can we do better*?
* Do better, but please also pay your taxes!
Can meaningful
measurements be used to
motivate healthy
investing habits?
Can meaningful
measurements be used to
make investing fun?
You’re one of those people too afraid to open their
monthly statements, aren’t you?
Fear.
Is Not.
Fun.
Measure what matters.
Let go of the fear. Be empowered. Ignore the noise.
A fun & socially conscious blueprint to
help you get started investing safely
Read the book
Not quite convinced? Learn more.

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A Crack in the Matrix: A Financial Fable