2. CHERYL COLE: A MILLION LIGHTS
Same font adopted for artist name and
main title on advert, represents the
synergous link between both materials
On both materials, we can see a
‘one-eye covered’ concept running
through both. This is symbolic, as
with the tattoo on her hand which is
visible in both materials
There is a very similar palette of colours
being used for the colour scheme. Purple,
pink, and subtle touches of limey yellow
Options to share the
word with friends on
social networks, word
of mouth promotion for
the album and single
Clear release dates for both
single and album availability,
letting consumers know when
they can pick up a copy

3. DRAKE – TAKE CARE
Parental advisory
sign displayed to
advise parents of
explicit lyrics within
the album
Placement of
chains jewellery
and gold may be
suggestive of the
themes expressed
in the album
Track listing placed
in orderly fashion,
upholds album
theme, appropriate
placement of label
logos and info
Clear image of the
artist in the centre,,
a presentation of
the artist who has
made the music
Artist image
remains in the
centre for full
attention. Looking
downwards, similar
to the album cover,
further establishing
links between the
two products
Same location used
in both the album
cover and tour
advert, creates
clear link between
the two products
Uses a simple three
colour scheme
throughout the front
and back, simplicity
creates subtle
attraction to the
album
Placement of album
title ensures clarity
and quickly
identifiable. Uses a
particular font,
possibly
representing the
artists styling
preference
Ticket provider logo
shown to let people
know where to
purchase tickets for
the tour
Album artwork
along with release
date shown to let
consumers know
when it’s available
to buy

4. DISCLOSURE - SETTLE
White markings on
the faces; a way of
the artists creating
unique symbolism
Clear, simple font,
introducing artist
name and title of
album. Note the
contrasting colours
to separate both
artist name and
album title
Album cover clearly
displayed on advert,
along with same
font title
Image of the two
artists, making clear
they work as a duo.
It is an image of
them as they were
young, possibly
suggesting their
youth in the music
industry aswell
Titles of three
singles that
consumers may
already know or
have heard of to
increase artist
awareness and
familiarisation.
Album release date
in enlarged font to
emphasise the
more important
information in terms
of the promotion
and release