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Too good to be
true..??
NOT
ENOUGH
CASH…
!
• Ikea was founded in
1943 by a 17-year-old
swede named INGVAR
KAMPRAD.
• I - INGVAR
K- KAMPRAD
E- ELMTARYD(His Farm)
A- AGUNNARYD(His village)
Swedish multinational group of companies that designs and
sells ready-to-assemble furniture
 world's largest furniture retailer since at least 2008
PRODUCTS
REMARKABLE DEVOTION FROM
CUSTOMERS
LEADING EDGE DESIGN
We’ll never stop making good
design affordable
- IKEA
HOW IS THIS
COMBINATION
POSSIBLE?
 CUSTOMERS DO ALL SHOPPING,SHIPPING
AND ASSEMBLY
 OPERATIONAL COST LOW
WHAT ARE SOME OF THE THINGS
IKEA IS DOING WELL TO REACH
CONSUMERS IN DIFFERENT
MARKETS?
• Catering to Local tastes all over the world.
• Giving innovative rewards to customers.
• Sourcing its products from multiple companies
all over the world ensures lowest price possible
and savings to the customer.
IKEA HAS ESSENTIALLY CHANGED
THE WAY PEOPLE SHOP FOR
FURNITURE.DISCUSS THE PROS AND
CONS OF THIS STRATEGY.
 The fact that that people have to assemble their
own items can be problematic for people who are
not good at fixing or assembling items.
visiting an Ikea store costs money even
though purchasing its products saves it.
CONS:PROS:
Simplicity in
shopping and
furniture assembly
uniformity all over
the world
 INTRODUCTION TO IKEA AND ITS HISTORY
 ITS PRODUCTS AND POLICY
 CONNECTING WITH CUSTOMERS
 MANAGING PRICES
 CASE STUDY QUESTIONS
CREATED BY DIVYANSHI,MUJ,DURING THE
MARKETING INTERNSHIP BY PROF.SAMEER
MATHUR,IIM LUCKNOW.

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