2. Introduction to Salesforce
What exactly is Salesforce?
Why is learning Salesforce important?
What is Salesforce Ohana?
What will the student group be doing this
semester?
4. What is a Customer Relationship Management (CRM)
System?
“A strategy for managing an organizations relationships and interactions
with customers and potential customers.”
- Salesforce.com
Records
customer contact
information
ex. Email, telephone,
website, social media
profile
Organizes the information
Gives a complete record of
individuals and companies
Improves customer
relationship
management
Creates a 360 view of the
customer and their
interactions with the business
8. Source 1. IDC White Paper sponsored by Salesforce, The Salesforce Economy Forecast: 3.3 Million New Jobs, $859 Billion New Business Revenues to Be
Created from 2016 to 2022, October 2017 2. Nucleus Research sponsored by Salesforce, The Real Economic Impact of Trailhead, March 2018.
Creating millions of jobs and millions of Trailblazers
The Salesforce Economy
New jobs
by 2022
3.3M
10M
Trailblazers
by 2022
$859B
GDP impact
by 2022
1in4
Trailhead users
found a new job
9. • Salesforce.com
• App Exchange Companies
• Consulting
Companies
• Companies that use
Salesforce
Job Opportunities
13. Trust
Deliver the most trusted infrastructure
and communicate openly.
Customer Success
Focus on customer success to
drive mutual growth.
Innovation
Empower Trailblazers with technology to succeed
in the Fourth Industrial Revolution
Equality
Respect and value a diversity of people.
A Culture of Engaging
All Stakeholders
14. The Community Includes Everybody
Student
Groups
Vetforce
Women in
Technology
ISVs
& SIs
Strategy
Technology
Salesforce
MVPs
Community
Groups
15. What will the student group be
doing this semester?
Mission: Build a vibrant, world wide student community that is
supported by Salesforce employees and the community, to help
students learn Salesforce skills, build their network, and blaze
their trail into the Salesforce ecosystem.
16. Employers
Recent Grads
Source: Survey by Randstad US, 2016
Employers Struggle to Find People with Skills they Need
81
of companies struggle
to find talent
71
of employers think
recent grads are unprepared
%
%
17. 18
More than learning skills…
Learn
Technical or
Business
Skills
Support each
other while
learning
Get career
advice and
mentorship
Ask
questions
Build their
network
Become
Job-ready!
=
+
+
+
+
18. Opportunities
• Learn Salesforce through Salesforce Trailhead
• Networking opportunities
• Joint user group events
• Speaker panels
• Career fairs
• Volunteering events
• Certification funding?
• Dreamforce?
19. Upcoming meetings
• Martes, 17 septiembre 7:15- 8:45pm
• Martes, 15 octubre 7:15-8:30pm
• Martes, 19 noviembre 7:15-8:30pm
20.
21. Next Steps
1. Sign up for a Salesforce developer account
2. Create a trailhead account
3. Log into the trailblazer community
4. Sign up for the trailblazer community group
23. 24
1. Sign up for a Salesforce developer account
Go to: developer.salesforce.com/signup
Role: Developer
Company: Universidad de
Montemorelos
Please create a developer
account even if you already have
a trailhead account!
24. 2. Create a Trailhead account
Sign up with your developer edition
credentials
25. 26
3. Log into the Trailblazer Community
https://trailblazer.salesforce.com
1. Click “Featured Groups”
2. Click “Student Groups by
Region”
3. Find the Universidad de
Montemorelos group
4. Feel free to join other user
groups and set notification
preferences
26. 1. Create an account
2. Click “Find Groups” and search
“Boulder”
3. RSVP and check in for the
kickoff event
4. Sign up for Trailblazer Community Groups
27. 28
Start blazing your trail!
Salesforce Career Exploration for Students
Trailhead Basics
Hinweis der Redaktion
Introduce all the leaders
Key Messages
The global impact of Salesforce is bigger than our technology
With our partners and customers we are creating millions of jobs around the world
Talk Track This effect, is what IDC has coined, “the Salesforce Economy”. By 2022, this ecosystem of customers, partners and Trailblazers will create 3.3M jobs, drive $859B in GDP impact, and deliver new employment opportunities at scale. Transition Let’s take a look at the types of jobs and roles.
Additional Talking Points and Resources
React positively to the economic and job outlook -- use the phrases “Salesforce Economy” whenever possible
Look to the future, if applicable. Discuss how the Salesforce ecosystem is poised to lead the way in new areas like IoT, analytics, AI and more. (HINT: We love to hear about Lightning).
Touch on the new job and revenue numbers and how together – Salesforce, our partners and customers, will reach this milestone.
Key Message
Companies need deeply relevant and personalized interaction across devices, channels and interactions
The Customer Success Platform is how companies create a single view of their customer
Talk Track Our Customer Success Platform is how we help our customers succeed in the Fourth Industrial Revolution. We help connect companies to their customers across Sales, Service, Marketing, Commerce, and across every customer touchpoint. Transition
But we’re not just a technology platform. We’re also a platform for change.
Key Message
Our values are our guiding principles. Nothing is more important than the trust we have with you.
The new Office of Ethical and Humane Use of Technology helps us have structured conversations around technology and its uses.
Talk Track Salesforce was built on a set of four core values - Trust, Customer Success, Innovation and Equality.
When it comes to trust, nothing is more important than the open, transparent relationship we have with our customers. We deliver the most trusted infrastructure for security, reliability and performance in the industry.
Customer Success is based on mutual success. We grow when we deliver customer success.
Innovation - We deliver 3 innovative releases per year, and by having the latest technology, our customers are able to innovate and build.
Equality is a core tenet of how we run our business and we believe that equality and diversity make us a better company.
We also know that technology is not always inherently good or bad; it’s what we do with it that matters. The new Office of Ethical and Humane Use helps us have structured conversations around the use of technology by engaging all of our stakeholders -- not just our employees. Transition These values are the foundation of Salesforce, and they've inspired us to improve the world around us.
Key Message
The Trailblazer Community is for everyone
It represents the communities in which we work and live
Talk Track Trailblazers propel the future of technology and the future of business, whether it’s delivering connected user experiences, accelerating productivity, or improving their business acumen. Their inspirational force is key to delivering customer success and equal opportunity in the Fourth Industrial Revolution.
We’ll visit the Trailblazer Community during the hands-on part of this session. Transition As you see, I’ve starred “Student Groups” here. Let’s take a look at the Student Groups program.
------------------------------
Names of Trailblazers:
Jessica Murphy
Mike Martin
Director, Indy Delivery Center
Appirio
Sadahiro Suzuki
Manager/Salesforce Evangelist
NTT TechnoCross Corporation
Nano Eto
Manager - Corporate Planning Division
DAISO CO., LTD.
Gabriela Padroni
Project Manager
Periccia
Guarav Kheterpal
Vice President - Mobility & Technology Evangelism
Metacube
Key Message
Adding Salesforce skills to your degree program will help prepare you for a job in the Salesforce Ecosystem.
Talk Track
Because the demand for Salesforce skills is so high, employers find it challenging to people with the skills they need--and those needs are a bit of a moving target. Today 8 out of 10 companies struggle to find talent with the skills they need, or train their existing workforce fast enough. And 7 out of 10 employers feel that college grads are not graduating with the skills they need.
Key Message
Students are new to Salesforce, and need a little extra help building their skills and their network
The Trailblazer Community is that network.
Talk Track
A student group’s mission is different from a traditional community group. While many Salesforce professionals live and breathe Salesforce, and know how to leverage the Trailblazer Community to find answers and make connections, Students are brand new to this.
The end goal of a Student Group is to skill up students so that they can be job-ready when they graduate. Learning skills isn’t enough. They also need to learn from professionals in our ecosystem who’ve blazed this trail before them. They need to build their professional network because 35% of hires come from a personal recommendation.
Our ecosystem is full of people like me, who want to help students blaze their trail by learning the skills they need, connecting with professionals in your area for mentorship, asking questions, and building your network.
Key Message
Trailhead is the free, fun way to learn Salesforce, and there are millions of Trailblazers around the world learning and sharing.
Talk Track
Later in this session, we’ll do a hands-on activity where you will create your own Trailhead account. We’ll also log into the Trailblazer Community and discover how you can build your network and engage with millions of Trailblazers.
The Trailblazer community is the central hub for the entire Salesforce Ohana. Ohana is the Hawaiian word for family, and everyone in the Salesforce ecosystem is family.
The Trailblazer community is a place where people can connect, ask questions, answer questions, post articles, engage with other people who are passionate about Salesforce and the community.
It’s your source for mentors and building your network. People are excited to help empower the next generation of Trailblazers. That’s you! So tap into it. Leverage it.
We recommend that you explore these two trails.
The first one, Trailblazer Community Groups Module, will give you an overview of how Community Groups work and how Student Groups fit into that.
The second one, Salesforce Career Exploration for Students, will give you an overview of the different types of careers you can pursue using your Salesforce skills.
