Apple Inc. is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. It was founded in 1976 by Steve Jobs and Steve Wozniak. Some of Apple's major products include the Macintosh line of computers, the iPod, the iPhone, and the iPad. The company is organized into divisions focused on hardware, software, and services. Apple has a strong brand and loyal customer base due to its innovative design approach and emphasis on simplicity, usability, and user experience. It faces competition from other technology companies but has experienced significant growth in recent years.

1. APPLE Inc.
A Byte Out Of Apple

2. OUTLINE
• About
• What is Apple?
• Historical Perspective
• Organization Structure
• Product & Services
• Marketing Perspective
• HR Practices
• Current Scenario and Future Plans
• Recent News
• SWOT Analysis
• Conclusion

3. About the Company
Vision:
"To make a contribution to the world by making tools for
the mind that advance humankind.”
Mission:
“Apple is committed to bringing the best personal
computing experience to students, educators, creative
professionals and consumers around the world through its
innovative hardware, software and Internet offerings.”

4. What is Apple?
Apple Inc. formerly Apple Computer, Inc. is an
• American multinational corporation that designs
and markets consumer electronics, computer
software, and personal computers.
• Company headquarters on Infinite Loop in
Cupertino, California
• The company's best-known hardware products
include the Macintosh line of
computers, the iPod, the iPhone and the iPad.

5. What is Apple?
Apple software includes
• Mac OS X operating system; the iTunes media browser;
• iLife suite of multimedia and creativity software;
• iWork suite of productivity software;
• Aperture, a professional photography package; Final
Cut Studio, a suite of professional audio and film-
industry software products;
• Logic Studio, a suite of music production tools;
the Safari web browser;
• iOS, a mobile operating system

6. Timeline of Apple products

7. Historical Perspective
 Apple was founded by Steve Jobs and Steve Wozniak, two
college dropouts, on April 1, 1976
 1984 was the year of the Macintosh, arguably the first
“personal” computer
 In 1985, Jobs left the company after losing a power struggle
between him and John Sculley, the ex-president of Pepsi-
Cola
 Between 1985 and 1993, Apple had many successes and
was positioned as a Personal Computer Industry leader

8. Historical Perspective
 1995-1996 was the worst year ever for Apple, almost
leading to their demise. No corporate executive could
seem to turn it around
 Then, in the last month of 1996, Steve Jobs was hired
back through the purchase of the NeXT project
 Steve Jobs quickly returned to the level of upper
management and attempted to give hope to the
struggling corporation

9. Historical Perspective (there’s more?)
 In 1997, the Apple Online Store is created which
becomes one of the top e-commerce sites around
 In the new few years, Apple debuts the iMac, the iBook,
the iPod, the Xserve and their own chain of brick &
mortar retail stores in an attempt to redefine their
business in the Digital Hub Industry

10. Board Of Directors:
Arthur D. William V. Millard S. Drexler Tim Cook
Levinson, Ph.D. Campbell Chairman and Chief CEO
Chairman and Chief Chairman and Executive Officer Apple
Executive Officer former CEO J. Crew
Genentech, Inc. Intuit, Inc.
Albert Gore, Jr. Robert A. Iger Andrea Jung Ronald D. Sugar,
Former Vice President and Chief Chairman and Chief Ph.D.
President of the Executive Officer Executive Officer Former Chairman
United States The Walt Disney Avon Products, Inc. and CEO
Company Northrop Grumman
Corporation

11. How is APPLE organized
Tim Cook
CEO
Eddy Cue
Senior Vice President, Internet Software and Services
Scott Forstall
Senior Vice President, iOS Software
Jonathan Ive
Senior Vice President, Industrial Design
Bob Mansfield
Senior Vice President, Mac Hardware Engineering

12. How is APPLE organized
Peter Oppenheimer
Senior Vice President, Chief Financial Officer
Phil Schiller
Senior Vice President, Worldwide Product Marketing
Bruce Sewell
Senior Vice President and General Counsel
Jeff Williams
Senior Vice President, Operations

13. Products and Services
 Hardware  Software
◦ iMac ◦ iLife Suite
◦ iBook ◦ AppleWorks
◦ Power Mac ◦ Utilities
◦ Power Book ◦ itunes
◦ Xserve
◦ XRAID Services
◦ iPod - .Mac
◦ iSight - iPod Engraving
◦ iphone - iPhoto Albums

14. Products of Apple:
iPod
iPhone
iMac(Personal Computer)

15. iPad
Apple TV

16. Brands of Apple ipod:
Ipod Nano
Ipod shuffle
Ipod classic Ipod Touch

17. Marketing

18. 1975 1977 1997 2006

19. Heritage
Apple has a tradition of innovating culture and ideas,
involving people in history such as Muhammed Ali
and Einstein. Their idea of “Thinking Different” has
always made them individuals.
Einstein’s photo on Apple Campus Picasso Yoko Ono & John Lennon

20. Unique Packaging
For the iPod…

21.  MULTPILE USAGE-
◦ Apple makes  MULTI-POSITIONING
computers, printers, pr STRATEGY-
ograms that can be ◦ The commercials show that
used even with the products are for anyone
Windows and everyone.
computers, the
iPods, accessories.

22. Target Audiences
 Business-
◦ Reliable, innovative, secure, creative, cost-effective,
easy to use, can share files with Windows, broad range
 Professional-
◦ Design, music/audio, film/video, photo,
science, for the artists
 Education/Younger Audience-
◦ Student discounts, contests,
fun with music, movies, they stand out
 Everyone-
◦ Payment deals for practically
anyone.
◦ Offer a resell program.
◦ With the iPods, they are personal.

23. How Apple meets the expectations of the
4 selling propositions:
 USP - unique style/look all to themselves
 OSP -employees enjoy the
brand, corporate head-quarters
looks like a college campus

24.  Awareness of the
Brand-
◦ In 1 to 5, rated a 4
 Measure of
Successfulness-
◦ In 1 to 5, rated a 3
because the issue
of price, what
people are used to
and willing to
spend on products.

25. How they transcend into other advertising
media…
 Fun upbeat TV advertisements,
printed ads in magazines, own website,
stores hold demonstrations and free
classes
Other Statistics:
 In 0-100, Apple scores an 81 for customer satisfaction, which is the
highest of all PC makers.(pcworld.com)

26. HR Practices
• Values aren’t formalized
• Open lines of communication – not hierarchical
• Pride for the brand
• Formerly decentralized - autonomy
• Roots in America
• Homogenous across countries

27. HR Practices
 REASON FOR COMPANY’S SUCCESS:
◦ Autonomy
◦ Skilled and Motivated Staff
◦ Open lines of communication
◦ No formal human resources/organizational policies

28. Current scenario
• Fortune 500 rank: 35th (2011) , earlier 56th
(2010).
• Apple Third Quarter Results: iPhone Sales Grow
142 Percent; iPad Sales Grow 183 Percent
• As of 2011’s 3rd quarter, Apple is the second
largest smart phone vendor in the world. It lags
behind its competitors in terms of carrier
support.

29. Recent Happenings
• Apple Again Tops ACSI Customer Satisfaction
Survey
September 20, 2011
Apple has topped the American Customer
Satisfaction Index (ACSI) in the personal
computer category for an eighth consecutive
year, achieving a score of 87 points.

30. Recent Happenings
• New Features and Pricing for iPod touch and iPod
nano
October 4, 2011
Apple today announced great new features and more
affordable pricing for both iPod touch and iPod nano.
iPod touch, which includes iOS 5 and iCloud, will be
available in new black and white models starting at just
$199. The new iPod nano is available today starting at
just $129 and features a redesigned user interface, 16
new digital clock faces, and improved built-in fitness
features

31. Recent Happenings
• Apple Announces iPhone 4S, iOS 5, and iCloud
October 4, 2011
Apple today announced iPhone 4S, the most amazing
iPhone yet, packed with new features like Apple’s dual-
core A5 chip for blazing fast performance and stunning
graphics; an 8MP camera with advanced optics; full
1080p HD resolution video recording; and Siri, an
intelligent assistant that helps you get things done just
by asking. iPhone 4S also ships with iOS 5 — the
world’s most advanced mobile operating system, with
over 200 new features — and iCloud

32. Recent Happenings
• Apple Reports Highest September Quarter Revenue and
Earnings Ever
October 18, 2011
 Apple today announced financial results for its fiscal 2011
fourth quarter ended September 24, 2011.
 The Company posted quarterly revenue of $28.27 billion
and quarterly net profit of $6.62 billion, or $7.05 per
diluted share.
 Gross margin was 40.3 percent compared to 36.9 percent
in the year-ago quarter. International sales accounted for
63 percent of the quarter’s revenue.

33. Recent Happenings
• iPhone 4S: Faster, More Capable, and You Can
Talk to It
October 26, 2011
Reviewing iPhone 4S at TechCrunch, columnist
MG Siegler finds much to like, including its faster
speed, improved camera, iOS 5 with Notification
Center, and Siri, which he calls “the true killer
feature of the device.” He adds: “The iPhone 4
was a great product. The best smartphone ever
made. Now it cedes that title to the iPhone 4S.”

34. Recent Happenings
• AssistiveTouch Helps the Disabled Use a Smartphone
November 11, 2011
New York Times columnist David Pogue reports on
AssistiveTouch, an “amazingly thoughtful” iOS 5 feature that makes
it possible to complete Multi-Touch gestures using one finger or a
stylus. Writes Pogue: “I doubt that people with severe motor
control challenges represent a financially significant number of the
iPhone’s millions of customers. But somebody at Apple took them
seriously enough to write a complete, elegant and thoughtful
feature that takes down most of the barriers to using an app
phone.”

35. Recent Happenings
• Five Stars for GarageBand for iOS
November 11, 2011
In a CNET Editors’ review, Jason Parker gives the new
GarageBand for iPad, iPhone, and iPod touch 5 out of 5
stars, citing the app’s “uniquely designed and authentic-
sounding instruments, smart touch interface, and tools that
make song creation easy.” He adds: “Anyone with even a
passing interest in creating music should download
GarageBand for iOS. Frankly, we wish we could give it more
than five stars for the virtually unlimited song
possibilities, ease of use, and excellent touch-screen
controls

36. Future plans
• Expanding distribution in China
• On June 7, 2011, Steve Jobs gave a presentation to Cupertino
City Council, detailing the architectural design of the new
building and its environs.
• The new campus is planned to house up to 13,000 employees
in one central four-storied circular building (with a café for
3,000 sitting people integrated) surrounded by extensive
landscape (with parking mainly underground and the rest
centralized in a parking structure).
• LTE iPhone upgrade cycle and lower priced 3G iPhone in 2012
• Larger tablet market and continued Apple market dominance
longer-term
• Potential for Apple to enter the Smart TV market in 2012-13.

37. • Apple started recycling in 1994 and today they
operate recycling programs in countries where
more than 82% of all Macs and iPods are sold. By
the end of this year, that figure will increase to 93%.
• Apple recycled 13 million pounds of e-waste in
2006, which is equal to 9.5% of the weight of all
products Apple sold seven years earlier.

38. Weight Recycled as % of Past Sales

39. SWOT Analysis
Strengths
• iTunes Music Store is a good source of
revenue, especially with the iPod and the availability on
Windows platform.
• Developing own software and hardware.
• Apple’s niche audience provides the company with some
insulation from the direct price competition.
• Revamping desktop and notebook lines.
• Web technology can be used to improve product
awareness and sales.
• Low debt—more maneuverable.
• Good brand loyalty.

40. SWOT Analysis
Weaknesses
• Weak relationship with Intel and Microsoft.
• Weak presence in business arena.
• Dependency on new product launches.
• Weak presence in markets other than education and
publishing.
• Slow turn around on high demand products.

41. SWOT Analysis
Opportunities
• Increase in worms and viruses on PCs.
• Large population (Gen X&Y) which are
extremely individualistic and name brand
conscious.
• Weak ties with Microsoft products.
• Downloadable music and MP3 players are
highly marketable.
• Increase sales of computers online by 25
percent.
• Increase sales of laptops by 20 percent.

42. SWOT Analysis
Threats
• Companies not seeing Apple as compatible with
their software.
• Dell and HP are major competitors.
• Increasing competition with music downloads.
• Dell does not invent but provides computers at
a more cost effective rate for customers.
• Recession—price of Apple computers are
higher.
• Intel’s future Pentium release.

43. Conclusion: