11. We are surrounded by photographic images which constitute a global system of misinformation: the system known as publicity, proliferating consumerist lies. The role of photography in this system is revealing. The lie is constructed before the camera. A “tableau” of objects and figures is assembled. This “tableau” uses a language of symbols (often inherited from oil painting), an implied narrative and, frequently, some kind of performance by models with a sexual content. This “tableau” is then photographed. It is photographed precisely because the camera can bestow authenticity upon any set of appearances, however false. John Berger, Another Way of Telling pp. 96-7