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This is a tutorial on how to use Qwaya for a beginner.
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How to use Qwaya for a beginner
1.
Qwaya TUTORIAL
2.
Qwaya? Who, where, what...
is that?
3.
Qwaya is a
powerful self-service tool for any business!
4.
It is a
tool for any business who seeks to save time and increase performance when working with Facebook ad campaigns.
5.
With Qwaya you
can create, publish, track, optimize and organize any Facebook ad types with sophistication and usability
6.
To start, go
to your browser
7.
For today, let
us use Chrome and Google
8.
In your browser
type Qwaya.com
9.
Then click the
ENTER key in your keyboard
10.
You are now
directed to this Qwaya site
11.
Sign up and
start a free trial
12.
Before you proceed,
take a look at the features
13.
Ad scheduler, ad
rotation, ad and campaign rules
14.
Targeting, campaign organizer and
split testing
15.
And other features
with Google analytics integration
16.
Now click the
Sign Up button
17.
Fill up the
sign up form
18.
Start with your
First Name
19.
Followed by your
Last Name
20.
Then write your
e-mail address
21.
Provide your Password
22.
Then re-type your
password
23.
Write also the
name of your company
24.
Followed by your
company website
25.
Write the name
of your country too
26.
Provide your phone
number
27.
Together with your
location
28.
Your Sign up
form should be filled like this
29.
Then click Create
my account
30.
Qwaya will now
confirm if your sign up was a success
31.
Open your email
and copy the activation code that Qwaya sent
32.
Paste the activation
code that you copied from your e-mail into the box
33.
Then click the
Activate button
34.
First thing, you
are asked to connect to Facebook to get an account
35.
Click the Connect
Facebook account button
36.
When Qwaya confirms,
click the OK button
37.
Click OK to
allow Qwaya to manage your pages and insights
38.
Then you will
be directed to this dashboard
39.
On the upper
right corner you may check Updates anytime
40.
Click Support as
well if you need help
41.
Now click the
Settings button
42.
Click Facebook connections under
settings
43.
Click the Reconnect
account button
44.
Next, click Qwaya
users to connect with them
45.
Hit the add
button to start inviting your team
46.
This time click
Google Analytics
47.
Your account is
not connected so click Connect with Google Analytics
48.
Click the Allow
button when Qwaya would like to know your identity
49.
Your Qwaya account
is now connected with a google account
50.
The rest are
no longer urgent : plans & billing, company & profile
51.
Incase you need
to change password , go to the settings!
52.
When done using
Qwaya just click Log Out
53.
Now click the
Refresh button then start using Qwaya
54.
Click Select ad
account
55.
And you are
directed to your recent statistics
56.
On the upper
portion is the task bar
57.
Click Create Ads
on the task bar
58.
Then you are
being asked what do you want to advertise?
59.
Choose Pages and
Places then click on your existing FB page
60.
Now you are
to choose which ad format do you want to use
61.
Choose one on
the left side menu: you can
62.
Decide on what
kind of FB ad that you are going to create
63.
Example, you may
want to create a Page like ad format
64.
Just Click on
it
65.
Then you are
directed to this page
66.
Now try creating
a Link ad
67.
On the next
column choose your objective for this ad
68.
Choose clicks to
Website
69.
Now add the
display link in the next box
70.
Next click the
dropdown arrow in the call to action box
71.
Choose Learn More
as a Call to Action
72.
Click Add post
link to add a URL
73.
Then Click Add
post text
74.
Then write the
text of your ad
75.
Now click the
Add link headline
76.
Then write your
catchy Headline
77.
Click Add description
then write a short description of your link ad
78.
Now click the
Add images button
79.
Then you will
be directed to this blank page
80.
Click the Choose
File button
81.
Now it’s time
to edit placement of your ad
82.
Click on the
boxes for the preferred placement of your ad
83.
Then click the
Save as button
84.
Write a Name
for this ad to be able to reuse anytime
85.
Then click Save
to ad account
86.
So here is
your created Link ad
87.
Now Click Set
Targeting in the task bar
88.
These are the
categories that you may set for your target audience
89.
Set your target
Location
90.
Choose the language
of your target audience
91.
Set the age
and gender
92.
You may click
split to analyze the results later
93.
For the age
you may split it every ?th year
94.
Now set the
interests of your target client
95.
You can also
include their Demographics and Behaviors
96.
Even their connections,
relationships or education and occupation
97.
Then click save
after setting all the categories
98.
Come up with
a Template name so you may reuse or revise later
99.
The summary of
your target shows that you have 1 ad with 4 categories
100.
Click Manage Custom
audiences to edit or adjust your set target
101.
Now click Publish
ads on the task bar
102.
Then click Generate
Ads
103.
Accomplish this basic
and tracking settings
104.
Click New Campaign
then Write your campaign name
105.
Click New Folder
106.
Write the name
for this folder
107.
Then click OK
108.
Set the time
and date when you want your ad to start
109.
Set also the
time and date when you want to end it
110.
Now set your
budget for this ad also
111.
Set page likes
for optimization
112.
Then pay for
impressions
113.
Set the Max
bid to automatic
114.
Now Click Tracking
Settings
115.
Click on Google
Analytics
116.
Click custom then
write the key and value
117.
Now click Generate
Ads
118.
So here is
the summary of your ad
119.
Then click Generate
4 ads
120.
Just click OK
when you see this message
121.
With Basic Statistics
you can visualize with graphical reporting
122.
You may also
schedule your campaigns to run at specific time period on specific days
123.
You may automatically
pause your ads based on predefined rules
124.
You can rotate
your ads to combat ad fatigue and distribute impressions
125.
Now discover the
features of Goal Statistics
126.
With Goal Statistics
you may analyze and copy your audience
127.
You may edit
and copy your ad content
128.
You may edit
your ad bidding too
129.
And you can
configure view through tracking
130.
Do you want
to advertise another ad? Just follow the same process
131.
Then do the
necessary adjustments based on your ad results and analysis! Need someone to assist you on this? Contact me and I will gladly help you grow your business.
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