This report presents the top 10 players in terms of revenue in the US market, in the category of Food/Drugs.

1. 1
FOOD/DRUGS
TOP 10 eCommerce Ranking
US, June 2016

2. INTRODUCTION
2
We encourage you to read it - analysis of the industry leaders should be
a regular task in every company, allowing learning the latest solutions
and determining the strengths and weaknesses of their own business.
This report presents the top 10
players in terms of revenue in the
US market, in the category of
Food/Drugs.

3. 3
Name Website Revenues ($) Share in Market Average monthly visitors
Time on site
(average)
Page views
(average)
Wallgreen Co. prognosis www.walgreens.com 1,125,000,000 18,9% 32,400,000 00:04:53 6,85
Peapod LLC prognosis www.peapod.com 649,350,000 10,9% 1,300,000 00:09:00 10,35
FreshDirect LLC prognosis
www.freshdirect.com
499,500,000 8,4% 992,700 00:08:42 12,68
Weight Watchers www.weightwatchers.com 437,400,000 7,4% 7,600,000 00:04:26 6,97
The Kroger Co. prognosis www.kroger.com 410,000,000 6,9% 15,400,000 00:03:30 4,85
Keurig Green Mountain Inc.
prognosis
www.keurig.com 395,000,000 6,6% 1,500,000 00:04:59 7,36
CVS Caremark Corp.
prognosis
www.cvs.com 329,400,000 5,5% 25,200,000 00:03:00 4,55
Edible Arrangements
prognosis
www.ediblearrangements.
com
319,000,000 5,4% 3,000,000 00:06:31 6,25
Colony Brands Inc. prognosis www.swisscolony.com 235,400,000 4,0% 119,200 00:04:06 7,16
Nutrisystem Inc. prognosis www.nutrisystem.com 233,788,140 3,9% 1,500,000 00:04:13 4,29
RANKING

4. 10.NUTRISYSTEM
www.nutrisystem.com

5. 5
233,788,140 $ 3,9% 1,500,000 00:04:13 4,29
Revenue Share in market
Average montly visits
(May 2016)
Time on site
(May 2016)
Page Views
(May 2016)
Source – https://www.similarweb.com/website/nutrisystem.com, http://www.nutrisystem.com/jsps_hmr/about/index.jsp,17.06.2016, Internet Retailer 2015 Top 500 Guide.
10. NUTRISYSTEM INC. – COMPANY BACKGROUND
Website results:
• Nutrisystem, which sales weight management products online and
in stores, in January 2015 launched NuMi, a free iPhone and
Android app. Numi, which is integrated with the Helath app in iOS 8,
enables users to track food intake and calories burned, and receive
real-time recommendations based on their preferences. It works
with activity devices from Fitbit, Jawbone and Withings, as well as
with Apple Motion on iPhone 5s, 6 and 6 plus.
• Nutrisystem was founded in 1972. Initially, the company offered
weight loss counseling and products in brick and mortar centers. In
1999, the company moved to a direct-to-consumer business model,
selling its products and programs on the Internet and through a call
center via 1-800 numbers. Nutrisystem’s programs have been sold
on the QVC television home shopping network since 2001 and
in Costco stores since 2009.

6. 6Source – http://www.nutrisystem.com/, 17.6.2016.
10. NUTRISYSTEM INC. – PATH TO PURCHASE
Nutrisystem – cartNutrisystem – products list

7. 7
Source – https://www.similarweb.com/website/nutrisystem.com,17.06.2016.
10. NUTRISYSTEM INC. – TRAFFIC SOURCES

8. 9.COLONY
BRANDS
www.swisscolony.com

9. 9
235,400,000 $ 4,0% 119,200 00:04:06 7,16
Revenue Share in market
Average montly visits
(May 2016)
Time on site
(May 2016)
Page Views
(May 2016)
Source – https://www.similarweb.com/website/swisscolony.com, http://www.swisscolony.com/, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
9. COLONY BRANDS INC. – COMPANY BACKGROUND
Website results:
• Colony Brands, parent company of food and gift retailer The Swiss
Colony, entered a long-term lease of a new distribution center in Sun
Prairie, Wis. The company has two other warehouse facilities in
Wiscosin, as well as locations in Iowa and Nevada. Swiss Colony says
it will take up to 18 months to install the necessary technology at the
new location. It expects to begin migrating some of its brands to the
427,000-square-foot facility in about 12 months. The company, which
says it has no immediate acquisition plans, intends to use Sun Prairie
distribution center to grow its current 13 brands.
• The company also features extensive offerings in furniture, home
decor, apparel, entertainment products, and electronics. It is one of the
largest direct marketers in the United States. The company was
founded in 1926 in Monroe, Wisconsin, a town with a strong
concentration of Swiss immigrants and a storied history of cheese
production.

10. 10
Source – http://www.swisscolony.com/, 17.06.2016.
9. COLONY BRANDS INC. – PATH TO PURCHASE
Colony Brands – cartColony Brands – products list

11. 11
Source – https://www.similarweb.com/website/swisscolony.com, 17.06.2016.
9. COLONY BRANDS INC. – TRAFFIC SOURCES

12. 8. EDIBLE
ARRANGEMENTS
www.ediblearrangements.com

13. 13
319,000,000 $ 5,4% 3,000,000 00:06:31 6,25
Revenue Share in market
Average montly visits
(May 2016)
Time on site
(May 2016)
Page Views
(May 2016)
Source – https://www.similarweb.com/website/ediblearrangements.com#overview, https://www.ediblearrangements.com/, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
8. EDIBLE ARRANGEMENTS – COMPANY BACKGROUND
Website results:
• Edible Arrangements in May 2014 appointed Robert Price as
president. Edible Arrangements, which sells fresh fruit arranged as
flower bouquets, says it looks to Price to help develop products and
expand globally.
• Company was founded in 1999. Italso sells a variety of specialty fruit
gift items, such as gift boxes featuring premium chocolate dipped
fruit, and fresh-fruit-to-go products.

14. 14
Source – https://www.ediblearrangements.com/, 17.06.2016.
8. EDIBLE ARRANGEMENTS – PATH TO PURCHASE
Edible Arrangements – cartEdible Arrangements – products list

15. 15
Source – https://www.similarweb.com/website/ediblearrangements.com, 17.06.2016.
8. EDIBLE ARRANGEMENTS – TRAFFIC SOURCES

16. 7. CVS
CAREMARK
www.cvs.com

17. 17
329,400,000 $ 5,5% 25,200,000 00:03:00 4,55
Revenue Share in market
Average montly visits
(May 2016)
Time on site
(May 2016)
Page Views
(May 2016)
Source – https://www.similarweb.com/website/cvs.com, https://www.cvs.com/, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
7. CVS CAREMARK CORP. – COMPANY BACKGROUND
Website results:
• CVS Health is an American retailer and health care company. CVS
Health operates over 7,800 CVS Pharmacy, Longs Drugs and
Navarro Discount Pharmacies stores; a pharmacy benefit manager,
mail order and specialty pharmacies, a retail-based health clinic
subsidiary, MinuteClinic; and an online pharmacy, CVS.com. CVS
Health is chartered in Delaware, and is headquartered in
Woonsocket, Rhode Island, where its four business units are also
headquartered. Company was founded in 1996.

18. 18
Source – http://www.cvs.com/, 17.06.2016.
7. CVS CAREMARK CORP. – PATH TO PURCHASE
CVS Caremark– products list

19. 19
Source – https://www.similarweb.com/website/cvs.com, 17.06.2016.
7. CVS CAREMARK CORP. – TRAFFIC SOURCES

20. 6. KEURIG
GREEN
MOUNTAIN
www.keurig.com

21. 21
395,000,000 $ 6,6% 1,500,000 00:04:59 7,36
Revenue Share in market
Average montly visits
(May 2016)
Time on site
(May 2016)
Page Views
(May 2016)
Source – https://www.similarweb.com/website/keurig.com, http://www.keurig.com/,17.06.2016, Internet Retailer 2015 Top 500 Guide.
6. KEURIG GREEN MOUNTAIN INC. – COMPANY BACKGROUND
Website results:
• At Keurig Green Mountain, an expansion ot its online selection has
promoted a new look at how the web and catalog merchant converts
browsers to buyers. In recent years the addition of new types of
coffee makers and brands of coffee, tea and other beverages has
produced a much larger online inventory of about 500 products
compared with several hundred just a few years ago. To maintain a
high conversion rate, Keurig Green Mountain has crafted a broad
plan to identify additional online shoppers looking for a new coffee
maker and attracting more tea, coffeee and hot chocolate drinkers to
its groving portfolio of beverage brands. Keurig.com receives an
average of 3,9 milion monthly visits, according to Interner Retailer
estimates.
• Keurig Green Mountain, formerly Green Mountain Coffee Roasters,
is a specialty coffee and coffeemaker company founded in 1981 and
headquartered in the U.S. It sources, produces, and sells coffee, hot
cocoa, teas, and other beverages under various brands in portion
packs for its Keurig brewing systems; and sells coffee beans and
ground coffee in bags and fractional packs. It sells many of its
beverage varieties in K-Cup single-serve pods, and as of 2015 offers
Vue, Rivo, Bolt, and K-Carafe pods as well.

22. 22
Source – http://www.keurig.com, 17.06.2016.
6. KEURIG GREEN MOUNTAIN INC. – PATH TO PURCHASE
Keurig Green Mountain – cartKeurig Green Mountain– products list

23. 23
Source – https://www.similarweb.com/website/keurig.com, 17.06.2016.
6. KEURIG GREEN MOUNTAIN INC. – TRAFFIC SOURCES

24. 5. THE KROGER
www.kroger.com

25. 25
410,000,000 $ 6,9% 15,400,000 00:03:30 4,85
Revenue Share in market
Average montly visits
(May 2016)
Time on site
(May 2016)
Page Views
(May 2016)
Source – https://www.similarweb.com/website/kroger.com , http://www.kroger.com/, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
5. THE KROGER CO. – COMPANY BACKGROUND
Website results:
• Kroger in July 2014 acquired Vitacost.com, a web-only retailer of
vitamins, supplements and diet products, for $8 per share in cash, or
approximately $280 milion. Vitacost.com brings Kroger both a new
line of health products and eCommerce expertise that will assist the
grocer’s plan to reach further into new sales channels.
Vitacost.com’s eCommerce platform will enable Kroger to serve
customers through home delivery orders in all 50 states, including 16
states that were not served previously by Kroger supermarkets, the
companies said. Vitacost.com ships to 160 countries. eCommerce
sales numbers are Internet Retailer estimate.
• The Kroger Company is an American retailer founded by Bernard
Kroger in 1883 in Cincinnati, Ohio. It is the country's largest
supermarket chain by revenue ($109.83 billion for fiscal year 2015),
second-largest general retailer (behind Walmart), and twenty-third
largest company in the United States founded in 1883.

26. 26
Source – http://www.kroger.com, 17.06.2016.
5. THE KROGER CO. – PATH TO PURCHASE
The Kroger – cartThe Kroger – products list

27. 27
Source – https://www.similarweb.com/website/kroger.com, 17.06.2016.
5. THE KROGER CO. – TRAFFIC SOURCES

28. 4. WEIGHT
WATCHERS
www.weightwatchers.com

29. 29
437,400,000 $ 7,4% 7,600,000 00:04:26 6,97
Revenue Share in market
Average montly visits
(May 2016)
Time on site
(May 2016)
Page Views
(May 2016)
Source – https://www.similarweb.com/website/weightwatchers.com, www.weightwatchers.com/, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
4. WEIGHT WATCHERS – COMPANY BACKGROUND
Website results:
• In 2014 Weight Watchers added a new senior manager to enhance
marketing and eCommerce. In October in named Maurice Herrera
senior vice president of marketing for the U.S. He is responsible for
strategic marketing and planing, and will oversee all marketing
functions, including advertising, public relations, digital and social
media, and product licensing.
• Weight Watchers International is an American company that offers
various products and services to assist weight loss and
maintenance. Founded in 1963 by Queens, New York,
homemaker Jean Nidetch, it now operates in about
30 countries around the world, generally under names that are local
translations of “Weight Watchers”.

30. 30
Source – www.weightwatchers.com, 17.06.2016.
4. WEIGHT WATCHERS – PATH TO PURCHASE
Weight Watchers – cartWeight Watchers – products list

31. 31
Source – https://www.similarweb.com/website/weightwatchers.com, 17.06.2016.
4. WEIGHT WATCHERS – TRAFFIC SOURCES

32. 3. FRESH DIRECT
www.freshdirect.com

33. 33
499,500,000 $ 8,4% 992,700 00:08:42 12,68
Revenue Share in market
Average montly visits
(May 2016)
Time on site
(May 2016)
Page Views
(May 2016)
Source – https://www.similarweb.com/website/freshdirect.com, www.freshdirect.com, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
3. FRESH DIRCECT LLC – COMPANY BACKGROUND
Website results:
• Fresh Direct, an eRetailer of groceries, in August 2014 launched
Popcart, a free shopping tool from eCommerce technology vendor
Foodily. Once consumers bookmark the Popcart application in their
web browser, they can use it to buy ingredients listed in recipes on
any website. It works like this: At GetPopcart.com/freshdirect, a
consumer drags the „Popcart it” box to her web browser’s
bookmark or favorites section. When viewing a recipe on a website
or blog, she clicks on Popcart to open its window. Then she uses
her cursor to highlight the ingredients she wants to buy, drags the
content into a Popcart box and clicks „Continue” to complete the
purchase on FreshDirect.com.

34. 34
Source – www.freshdirect.com, 17.06.2016.
3. FRESH DIRCECT LLC – PATH TO PURCHASE
Fresh Direct – cartFresh Direct – products list

35. 35
Source – https://www.similarweb.com/website/freshdirect.com, 17.06.2016.
3. FRESH DIRCECT LLC – TRAFFIC SOURCES

36. 2. PEAPOD LLC
www.peapod.com

37. 37
649,350,000 $ 10,9% 1,300,000 00:09:00 10,35
Revenue Share in market
Average montly visits
(May 2016)
Time on site
(May 2016)
Page Views
(May 2016)
Source – https://www.similarweb.com/website/peapod.com, http://www.peapod.com, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
2. PEAPOD LLC – COMPANY BACKGROUND
Website results:
• Royal Ahold expects big things from online sales over the next three
years. For startes, the Netherlands-based company, which owns and
operates European grocery store chain Albert Heijn, U.S-based
online grocer Peapod and Dutch online sales to reach 1,40 billion
Euros.
• Peapod, LLC is an online grocery delivery service. The company is
based in Skokie, Illinois and operates in several U.S. cities. It is
owned by Royal Ahold and delivers from that company's stores, as
well as from its own Chicago-area warehouses. Peapod was
founded in 1989 by Andrew and Thomas Parkinson, both of whom
are still executive officers.

38. 38
Source – http://www.peapod.com, 17.06.2016.
2. PEAPOD LLC – PATH TO PURCHASE
Peapod – cartPeapod – products list

39. 39
Source – https://www.similarweb.com/website/peapod.com, 17.06.2016.
2. PEAPOD LLC – TRAFFIC SOURCES

40. 1. WALLGREEN
www.walgreens.com

41. 41
1,125,000,000 $ 18,9% 32,400,000 00:04:53 6,85
Revenue Share in market
Average montly visits
(May 2016)
Time on site
(May 2016)
Page Views
(May 2016)
Source – https://www.similarweb.com/website/walgreens.com , http://www.walgreens.com/ , 17.06.2016, Internet Retailer 2015 Top 500 Guide.
1. WALLGREEN CO. – COMPANY BACKGROUND
Website results:
• Two of the biggest players in online pharmacy completed their
merger in late 2014. Walgreen Co. Announced earlier in
December it acquired the remaining 55% of European pharmacy
retail giant Allinace Boots for 3,13 milion pounds ($4,88 bilion)
and more than 144 milion shares of common stock. The two
companies will operate under the new Wallgreens Boots Alliance
umbrella and will be headquartered in Deerfield. It’s a merger
that took root in 2012, when Wallgreen bought a 45% stake in
Alliance Boots for a reported $6,7 bilion in an effort to expand the
brand’s global reach. The two retailers combined for an Internet
Retailer-estimated $1,13 bilion in web sales in 2014.
• The Walgreen Company (Walgreens, or sometimes
archaically Walgreen) is an American pharmaceutical company,
founded in 1901, which operates the second largest chain in the
United States of America behind CVS Health. It specializes in
filling prescriptions, health & wellness products, health
information and photo services

42. 42
Source – http://www.walgreens.com/, 17.06.2016.
1. WALLGREEN CO. – PATH TO PURCHASE
Wallgreen – cartWallgreen – products list

43. 43
Source – https://www.similarweb.com/website/walgreens.com, 17.06.2016.
1. WALLGREEN CO. – TRAFFIC SOURCES

44. 44
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