2. 01 introduction
Divante is one of the largest eCommerce agencies in Europe.
We employ over 150 people and carry out projects for major
companies. We are partners with Magento and SAP hybris.
In the recent years, we worked on several strategic, successful
eCommerce projects in Germany, Poland and the Netherlands.
Companies often look for the best benchmarks. So, we decided
to collect the largest implementations of Magento in one place.
We hope that this will help you find the appropriate benchmarks
and convince you of Magento's flexibility.
What does “the biggest“ mean?
- The largest revenue (according to Internet Retailer)
- The largest number of products (SKUs)
- The most advanced/powerful functions
- The largest website traffic
We don’t want to create a competition with winners, each of the
mentioned entities pursues its objectives.
www.divante.co 02
Companies often look
for the best benchmarks.
So, we decided to
collect the largest
implementations of
Magento in one place.
3. 01 introduction
All these implementations are excellent examples of how much can
be built based on Magento. The order of presentation is random.
02 presentation of the implementations
Why Magento?
Our clients often ask about an eCommerce platform that fits their
needs. We have tried many eCommerce platforms - Magento is in
most cases the best choice. Why? I will try to summarize it below.
Popularity
Magento is currently the most popular eCommerce software. If we
analyze the 1 million of the biggest sites, as many as 26% of them
are using Magento. Other supposedly popular platforms (eg. Spree)
didn‘t even appear in the ranking. If we analyze only 100 000 biggest
sites, Magento still retains an overwhelming advantage over its
competition (30%).
www.divante.co 03
01 introduction
Data source:
Business safety
It’s easy to change the service provider.Many companies are able to help
you with platform maintenance and consultancy during implementation.
It gives you the possibility to develop your software in-house or outsource
to external company and update your system any time.Using framework
allows you to change your developer and continue work.
Magento is the most popular platform to migrate to
Magento is a flexible, feature-rich eCommerce solution that helps
you get the most from your online channel.
Rich feature list
Numerousreadyto usemodulesto install.Intuitiveadministration interface.
Scalability
Efficient tool for customization and sales growth used by the most
recognizable brands.
http://tomrobertshaw.net/april-2014-ecommerce-survey/
4. 01 introduction
Technical constraints and opportunities in Magento
Piotr Karwatka, CTO of Divante.co (pkarwatka@divante.pl).
Once, when we were talking with a client about implementing
a large B2B system, he asked me directly: “Can Magento handle it?”
The client’s question, just as every good, direct question, forced
me to analyze the issue deeper. I like going over technical stuff,
so I decided to take a closer look at the structure of the application
and database, as well as perform engineering tests and check
benchmarks – here, around the world, and in Divante’s experience.
I also had the opportunity to revisit some white papers on Magentos'
capabilities. I recommend reading them, although they are very
technical in nature; you can download them from Magentos' website.
www.divante.co 04
01 introduction
Conclusions from the exercise undertaken
The Enterprise version DOES NOTdifferin itsdatabasestructurefrom
the Communityversion.Thisistheprimaryfactorinfluencing productivity.
The EntityAttributeValue(EAV) databasemodelused in Magento provides
outstandingflexibility,but isaccompanied byreduced output.Magento
employstable flattening,EAVdataindexing and internalcompilation,which
compensate forthedropin efficiency.Thesemechanismsfunction in the
same wayineveryversion of Magento.
This is confirmed by the white paper on scalability of the Enterprise
version, which I referred to earlier. All of the methods listed in it, except
for FullPage Caching, can be applied in the Community version.
Magento is one of the few platforms whose code I have had the
opportunity to analyze, that supports database replication (Master-Slave
and Master-Master) at the configuration level. When we created Ganglib,
our PHP library, the idea to separate queries based on entry/readout
came from Magento (then version 0.9!).
5. 01 introduction
Benchmarks show that much more is possible.
A bit of source information:
- people write about 200,00 – 500,000 products, we observed no
system slowdowns between 50,000 and 72,000
- these are answers from members of Magento and other people
with extensive experience, including one interesting response:
The research from Dmitriy also shows that Magento scales really
well when using more core processors (slide 25) or using multiple
web nodes slide 27 (front-end servers). As you can see in slide 28,
a Magento checkout page from a store with 10k products and 100
concurrent connections can process 80,000+ orders per hour
(22 per second).
Tests that we performed
(tests performed on a dedicated server – 4GB RAM, SSD disk for
the database, initial MySQL Tuning consisting in expanding Cache
and memory of InnoDB indexes):
www.divante.co 05
01 introduction
- test on a base of 72,000 generated products: Magento works
by touch, the purchase path works, the administrator’s panel works.
Cache and APC were enabled in the application, while compilation
was disabled.
- test on a base of 250,000 generated products: Magento works by
touch, the purchase path works, the administrator’s panel – needs
some minor tweaks (in the part concerning products) – cache was
enabled, compilation was left off, APC was used.
The tests were not performed under a load (one active user + site
penetration scenarios). Magento can be very effective, because it is
written well and designed well – and that is the foundation of efficiency
and scalability. Attention should also be paid to equally good
eCommerce site architecture and the technological concept during
the implementation phase.
If anyone’s interested in details – how to test, how to maximize efficiency,
or ananalysisof requirementsforsomeinteresting project – just contact us.
6. www.divante.co 06
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Quantum Networks Quantum-wireless.com Magento 27,60% $23,7M Eytan Wiener COO 6.1s Apache Google Analytics StatCounter AdRoll YES
NatureBox naturebox.com Magento 150% $25M Kenneth Chen
Co-
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Dexclusive Dexclusive.com Magento 62,80% $27,9M Dario Nul CEO 3.4s Apache Google Analytics
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Content
Online Stores Inc. englishteastore.com Magento -1,70% $30M Kevin Hickey CEO 3.5s Apache Google Analytics
Google Conversion
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Google Remarketing
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AlevaStores AlevaStores.com
Magento/
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cart
48% $30M Derek Gaskins President 3.4s Apache
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runningsocks.com Order Dynamics 1.9s Apache Google Analytics
Google Conversion
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Google Remarketing
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alevalegs.com X-Cart 2.5s Apache Google Analytics Bold Chat
healthylegs.com Order Dynamics 3.0s Apache Google Analytics
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athleticcompression.com Order Dynamics 2.3s Apache
Google Analytics
AvantMetrics
New Relic
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Tracking
Google Remarketing
DoubleClick.Net
ChannelAdvisor
Bold Chat
foryourlegs.com X-Cart 4.0s Apache
Google Analytics
AvantMetrics
Visual Website
Optimizer
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Tracking
Bronto
Rapleaf
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docortho.com X-Cart 6.1s Apache Google Analytics
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Bronto
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DoubleClick.Net
AdRoll
Channel Intelligence
ChannelAdvisor
Bold Chat
The Grommet Thegrommet.com 18% $31,8M
Joanne
Dommeniconi
Co-Founder 5.0s Apache
Piwik Web Analytics
C3 Metrics
Google Analytics
Enhanced
Ecommerce
KISSmetrics
Google Tag
Manager
Quantcast
Measurement
MediaMath
New Relic
mediaFORGE
DoubleClick.Net
Viewport Meta
Mobile Optimized
Apple Mobile Web
Clips Icon
47St. Photo 47StPhoto.com Magento 6,30% $32,5M Ronny Shmoel President 7.1s Apache Google Analytics DoubleClick.Net Viewport Meta
Spanx Inc. Spanx.com
Magento eBay
Enterprise
20% $35M Sean Salter VP 3.4s Apache
Omniture
SiteCatalyst
Google Conversion
Tracking
MediaMath
Datalogix
Bazaarvoice
Atlas Action Tags
Monetate
Compuware
Analytics
Quantcast
Measurement
CrazyEgg
Conversant
Invite Media
Index Exchange
SpotXchange
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Rubicon Project
DoubleClick.Net
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Openads/OpenX
Atlas
Advertising.com
Fetchback Retargeting
Rocket Fuel
Google Remarketing
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X Plus One
Apple Mobile Web
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GlassesUSA GlassesUSA.com in-house/Magento 40% $37M Jay Engelmayer
Chief
Development
Officer
5.8s Apache Google Analytics
Google Analytics
with Ad Tracking
MediaMath
Bronto
Optimizely
Google Conversion
Tracking
New Relic
Google Remarketing
Facebook Exchange FBX
AppNexus
Rubicon Project
DoubleClick.Net
Impact Radius
Yahoo Small Business
myThings
Switch Ads
Pubmatic
Index Exchange
Diamond Nexus diamondnexus.com Magento -5% $38M Kyle Blades
Director/Marke
ting
2.0s Apache
Google Analytics
Enhanced
Ecommerce
Google Conversion
Tracking
comScore
Facebook Exchange FBX
Rapleaf
DoubleClick.Net
AppNexus
Yahoo Small Business
Criteo
ContextWeb
Openads/OpenX
Underdog Media
Pubmatic
VINDICO
Rubicon Project
Open AdStream
Viewport Meta
Mobile Non
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Content
YES
MadMobile
Modernizr
Ice Ice.com in-house/Magento 0% $46M Brandon Proctor CEO 4.4s Apache
Omniture
SiteCatalyst
Adobe Dynamic
Tag
Management
Ensighten
New Relic
MediaMath
Gigya
Google Conversion
Tracking
CrazyEgg
Visual Website
Optimizer
Omniture Adobe
Test and Target
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Responsys
Lotame Crowd Control
Pubmatic
mediaFORGE
DoubleClick.Net
Rubicon Project
AppNexus
Index Exchange
Referral Candy
eXelate
Yahoo Small Business
Viewport Meta Modernizr
Alex and Ani LCC alexandani.com Magento 249% $45M Giovanni Feroce CEO 3.1s Apache
Google Analytics
Omniture
SiteCatalyst
Adobe Dynamic
Tag
Management
Tealium
Satellite
New Relic
Optimizely
Google Analytics
with Ad Tracking
CrazyEgg
Omniture Adobe
Test and Target
AppNexus
Rapleaf
Lotame Crowd Control
DoubleClick.Net
Facebook Exchange FBX
AdRoll
BrightRoll
Yahoo Small Business
Openads/OpenX
DemDex
Viewport Meta
Mobile Non
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YES Modernizr
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Job Page Load Speed Server Analytics Tag Manager Tests&Tracking Tools RWD mSite None Technology
Google
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AMI Clubwear AMIClubwear.com Magento 20% $54M Michael Pam Director/Marke
ting 5.6s Apache Google Analytics
Google Analytics
with Ad Tracking
Optimizely
New Relic
CrazyEgg
Google Conversion
Tracking
Google Remarketing
DoubleClick.Net
AdRoll
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Yahoo Small Business
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UniqueSquared UniqueSquared.com Magento 15% $55M Paul D'Arrigo CEO 4.6s Apache
Google Analytics
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Attribution
Google Tag
Manager
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Tracking
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Measurement
Google Remarketing
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Content
Bonobos Bonobos.com
Magento / Spree
Commerce
62% $65M Andy Dunn CEO 4.4s Apache Google Analytics
Google Tag
Manager
Monetate
Bronto
Convertro
Quantcast
Measurement
New Relic
Segment.io
Google Conversion
Tracking
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DoubleClick.Net
AppNexus
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Yield Manager
Yahoo Small Business
Advertising.com
Openads/OpenX
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Mobile Non
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Content
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OneCall OneCall.com Magento, Oracle 0% $68M Murray Huppin CEO 1.5s Apache Google Analytics comScore
DoubleClick.Net
SLI Systems
AppNexus
Facebook Custom
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Viewport Meta
Zumiez Inc. zumiez.com
Magento / ATG
Commerce 30% $94M Richard M. Brooks CEO 3.2s Apache
Omniture
SiteCatalyst
Google Analytics
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Manager
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Omniture Adobe
Test and Target
BlueCore
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Databazaar Databazaar.com Magento 5% $76M Oney Seal Founder/CEO 5.2s Apache Google Analytics
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Signature Hardware SignatureHardware.com Magento 34% $79M Sean Fisher Director, E-
Commerce 2.3s Apache C3 Metrics
Google Analytics
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MediaMath
Optimizely
Chartbeat
Google Conversion
Tracking
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ADTECH
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Mobile Non
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Monkey Sports Inc. monkeysports.com Magento, Yahoo 17% $86M John Naaman CEO 2.3s Apache Google Analytics Viewport Meta
monkeysports.eu Magento 7.6s Apache Google Analytics
monkeyapparel.com Magento 2.3s Apache Google Analytics Ve Interactive
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Tracking
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Index Exchange
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Services
11. www.divante.co 11
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Job Page Load Speed Server Analytics Tag Manager Tests&Tracking Tools RWD mSite None Technology
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Trusted
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lacrossemonkey.com Yahoo 4.2s Apache
Google Analytics
Yahoo Web
Analytics
Ve Interactive
Google Tag
Manager
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Tracking
Lexity
Nextopia
Conversions on
Demand
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AppNexus
DoubleClick.Net
Openads/OpenX
Rubicon Project
Pubmatic
Index Exchange
MyBuys MyAds
Rubicon Project
Apple Mobile
Web Clips Icon
Apple Mobile
Web App
Capable
IPhone / Mobile
Compatible
YES
hockeymonkey.com Yahoo 4.3s Apache
Google Analytics
Yahoo Web
Analytics
Ve Interactive
Google Conversion
Tracking
Lexity
CrazyEgg
Nextopia
Conversions on
Demand
Google Remarketing
AppNexus
DoubleClick.Net
Openads/OpenX
Rubicon Project
Pubmatic
Index Exchange
MyBuys MyAds
Rubicon Project
Focus Camera Inc. focuscamera.com Magento 23% $154M Lukas Agrapidis
Director,
Technology/e-
commerce
4.0s Apache Google Analytics
Listrak
CrazyEgg
Quantcast
Measurement
New Relic
Lucky Orange
Nextopia
Openads/OpenX
Rapleaf
Facebook Exchange FBX
DoubleClick.Net
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AdRoll
Impact Radius
Facebook Custom
Audiences
IponWeb BidSwitch
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YES
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Development 4.3s Apache
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Enhanced
Ecommerce
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Manager
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Magnetic
Viewport Meta
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Space Bound Inc. bargainstation.com Magento 1.5 15% $27M Patricia A. Miller CEO 2.1s Apache Google Analytics Apple Mobile
Web Clips Icon
Missguided missguided.co.uk Magento Enterprise $50M - $100M 4.2s Apache Google Analytics
SkyGlue
Google Conversion
Tracking
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Facebook Domain
Insights
Digital Window
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Quantcast
Measurement
Openads/OpenX
Rubicon Project
Struq
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BusinessYahoo Small
Business
Tapad
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Modernizr
12. www.divante.co 12
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Company Link Platform Growth Web Sales
Name and
Surname
Job Page Load Speed Server Analytics Tag Manager Tests&Tracking Tools RWD mSite None Technology
Google
Trusted
Store
Other Technologies
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MyTheresa mytheresa.com Magento Enterprise $10M - $50M 5.3s Apache Google Analytics
Google Conversion
Tracking
Chartbeat
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Optimizer
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Harvey Norman harveynorman.com.au Magento Enterprise > $1B 6.4s Apache Google Analytics
Google Tag
Manager
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Visual Website
Optimizer
New Relic
CrazyEgg
Google Conversion
Tracking
Pingdom RUM
DoubleClick.Net
Google Publisher Tag
Google Adsense
Viewport Meta
Apple Mobile
Web Clips Icon
Mobile Non
Scaleable
Content
ChannelAdvisor
Modernizr
Saraiva www.saraiva.com Magento Enterprise > $1B
Michel Jacques
Levy CEO 6.1s Apache
Google Tag
Manager
chaordic
Maxymiser Viewport Meta
teh teaching company thegreatcourses.com Magento Enterprise $50M - $100M Alicia Knight ECommerce
Director 4.1s Apache
Omniture
SiteCatalyst
Google Analytics
Tealium
Omniture Adobe
Test and Target
Bazaarvoice
Marin Software
SteelHouse
SeeWhy
Google Conversion
Tracking
Google Remarketing
The Trade Desk
DoubleClick.Net
Amazon Ad System
Impact Radius
Viewport Meta
Rovio rovio.com PHP $100M - $250M Mikko Setälä
Executive Vice
President
5.4s Google Analytics Viewport Meta
Tim Tim.pl Magento 1.6 4.3s Apache Google Analytics Google Tag
Manager
Google Conversion
Tracking
New Relic
Visual Website
Optimizer
Google Remarketing
DoubleClick.Net Modernizr
Kobo Kobo.com Magento $10M - $50M Jennifer Shannon Director 7.9s Apache Google Analytics
Google Conversion
Tracking
DoubleClick Floodlight
Optimizely
Apple Mobile
Web Clips Icon
Viewport Meta
Modernizr
Furet Furet.com Magento 1.3 4.8s Apache
Google Analytics
Ecommerce
New Relic Criteo
Linea-chic Linea-chic.fr Magento 1.3 3.6s Apache Google Analytics
Google Conversion
Tracking
Google Analytics
Google Remarketing
DoubleClick.Net
Apple Mobile
Web Clips Icon
13. www.divante.co 13
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Company Link Platform Growth Web Sales
Name and
Surname
Job Page Load Speed Server Analytics Tag Manager Tests&Tracking Tools RWD mSite None Technology
Google
Trusted
Store
Other Technologies
HOSTING ANALYTICS MOBILE
Vivarte (la halle) lahalle.com Magento Enterprise $100M - $250M
Delphine
AUDIBERT
ECommerce
Director 7.5s Apache
Google Analytics
Enhanced
Ecommerce
Tag
Commander
Facebook Domain
Insights
Google Conversion
Tracking
Dotomi
DoubleClick.Net
Effiliation
Google Remarketing
Mediaplex
LiveRail
Viewport Meta
Kurt Geiger kurtgeiger.com Magento Enterprise $500M - $1B Lynora Murray
Head of
Ecommerce 5.6s Apache Google Analytics
MediaMath
Google Conversion
Tracking
New Relic
CrazyEgg
Signal
AppNexus
DoubleClick.Net
mediaFORGE
Apple Mobile
Web Clips Icon Modernizr
Harvey Nichols harveynichols.com Magento Enterprise $500M - $1B Sandrine Deveaux Head of
Ecommerce 5.7s Apache Google Analytics
QuBit OpenTag
Google Tag
Manager
New Relic
comScore
Intuitive Search
Technologies
DC Storm
Rapleaf
MediaMath
Dstillery
Neustar AdAdvisor
AppNexus
Resonate Insights
Turn
Pubmatic
AudienceScience
Viewport Meta
Apple Mobile
Web Clips Icon
Aggregate Knowledge
Konga konga.com Magento Enterprise $50M - $100M Sim Shagaya Founder/CEO 7.5s Apache
Google Analytics
Yahoo Web
Analytics
Google Tag
Manager
Google Conversion
Tracking
New Relic
MediaMath
Chartbeat
comScore
Yahoo Dot
Post Affiliate Pro
Rich Relevance
DoubleClick.Net
AppNexus
Yahoo Small Business
Criteo
Facebook Custom
Audiences
Facebook Exchange FBX
BlueKai
Viewport Meta
Mobile Non
Scaleable
Content
Warner Music store.warnermusic.com Magento Enterprise $1M - $10M Mike Warner CEO 3.6s Apache Omniture
SiteCatalyst
Facebook
Conversion Tracking
Optimizely
AdRoll
New York Times nytimes.com/store/ Magento $500M - $1B Yujin Kim Director of
Technology
Apache
Google Conversion
Tracking
ClickTale
Akamai Acerno
Monetate
UpSellit
New Relic
MediaMath
Tacoda
Google Remarketing
Facebook Custom
Audiences
AdRoll
Drawbridge
DoubleClick.Net
Mobile Non
Scaleable
Content
Apple Mobile
Web App
Capable
IPhone / Mobile
Compatible
Viewport Meta
14. Divante LTD
14 Kosciuszki Street
50-038 Wroclaw, Poland
sales@divante.co
(+48) 797 340 458
www.divante.co
03 contact
Speak with us about implementing and developing a Magento
Project.
www.divante.co 14
Tomasz Karwatka
CEO
tkarwatka@divante.co
Ernest Trochimczuk
CSO
etrochimczuk@divante.co
Marta Miszczak
Sales Manager
mmiszczak@divante.co
Krzysztof Podeszwa
Sales Manager
kpodeszwa@divante.co