Customer psychology of Ecommerce checkout, insights by an Ecommerce website design company & BigCommerce development company. If you're looking for a Ecommerce development company, you're search ends here.

1. CUSTOMER PSYCHOLOGY OF ECOMMERCE CHECKOUT

2. CUSTOMER PSYCHOLOGY OF ECOMMERCE CHECKOUT
What do customers want in their ecommerce shopping experience?
● What do they think while deciding to purchase product from any ecommerce
store?
● What do they expect to get from retailers when opt for check-out process?
● What drives them to buy particular products from your site or how social
media helps to create impact on purchases?
All these questions exhibits the mindset of the customers while online shopping.
Lets us see some of the factors that can help us to understand customer
psychology while shopping online.

3. CUSTOMER PSYCHOLOGY OF ECOMMERCE CHECKOUT
All these questions exhibits the mindset of the customers while online
shopping. Lets us see some of the factors that can help us to understand
customer psychology while shopping online.

4. Site Loading speed
First and foremost thing customer should look for is
the site speed. They should be able to open the
site within a few seconds, as if it takes more time
customer will definitely stop waiting and move onto
another site.
57% of the people don't wish to continue surfing
the site if it takes more time to load and 80% of the
customers would never return again.

5. Ecommerce Website Design
92.6% of people state that ecommerce website
design is most
essential part for influencing a purchase decision.
Product view within 90
seconds can lead to initial decision of whether to
purchase item or not?
Initial judgment is mostly on the basis of overall design and feel of the site.

6. Ecommerce Website Design
Images and icons should be accurate and should offer multiple products
images as well. Avoid poor navigation options and make use of the right
mad pleasant colours. You can take help of a good ecommerce website
design company for better results.

7. Product Video and Images
Multiple product images and different viewing angles of
product leads to 58% more sales. 25% of people return
ordered products, the reason being that they did not receive
exactly what they ordered or viewed on site. So, it is
important to have accurate product images which are high
resolution and have a different viewing angles.The display of
the products to be delivered to customer as they shouldn't
feel misguided and misled by showing and providing differing
products.

8. Product Video and Images
A Product video description always helps to aid the purchase decision for the
buyer. 31% of the people are likely to buy the product after watching its product
video. This shows that audience is more confident about buying the product after
watching the video.

9. Product Video and Images
Let’s see review surveys of 2012 that show what percentage of audience were
influenced by watching videos:
● 57% are likely to buy products after watching the video and are more likely to
return.
● 52% people stay at the site longer if companies provide product videos on
their site.
● 44% of the people purchase more products that allows them to learn about
products from the given product videos.

10. Product Review
Reviews are testaments written by the people who have
used the products and are sharing their experience.
85% of the people read the review online before
purchasing products.
Out of this 79% believe the reviews and take decision on
that basis.
67% of the people read at least 6 to 7 reviews which they think are enough to make
them purchase decisions.

11. Usage of checkout statistics
67% of the customers leave the checkout process on the site for some or the
other reasons. An Online poll conducted among 1200 ecommerce users to find
out the reasons for it. And here are the conclusive statistics:
● 44% of people (the maximum
percentage), stop or avoid checkout
process thinking of hidden charges the
site claim to be paid by customers at the checkout.

12. Usage of checkout statistics
● 29% do not proceed due to registration process before buying the item and
● 24% of the sites requires account registration compulsory.
● 10% of users leave on the halfway of the checkout due to lengthy process.
● 11% of customers face the issue when they see unclear delivery details
● 8% discontinue due to unavailability of the phone number
● and the rest 1% is due to some or the other reason which isn’t specific.

13. Tips to attract customers for checkout process
● Use clear call action buttons i.e the next, proceed, back or any continue
button. It should be clear and highlighted on your ecommerce store.
● Show checkout process bar so that customer comes to know how many
steps are they away from completion.
● Keep the checkout design simple and concise so that the customer isn't
distracted.
● Allow a back button in checkout process as any time the customer feels to
discontinue the process he or she can do that.

14. Abandon of cart
Men often abandon the cart more between
age 25-44 when it comes to drop the
purchase.
● 42% are those who don't use cart as are looking for better prices and
● 16% are those who just wish to see the products and have no
intention of purchasing it.
● 42% of the customers avoid cart when they
don't get enough information from the
customers reviews.

15. Newsletter
● 81% of the retailers assume that newsletter is a must functionality on
their site.
● While 40% of the customers don't wish to receive a newsletter so they
hate signing up for an account.

16. Coupons and Deals
More than half of the US adult internet users
possess a digital coupon through offline or online
sales. Coupons can increase customer satisfaction
and cause up to 4% rise in sales. Discounts work
the same way, as 57% of the users buy the items
due to discount.
The percentage of adult internet users was 48% in 2012 and 52% in 2013.
Adults using digital coupon was 55% in 2014 and by the time in 2015 it
became 57.5%

17. Shipping
59% of the users avoid shipping cost while
purchasing any products on an ecommerce store.
44% avoid purchase because, shipping cost is high.
53% of customers mentioned that if shipping cost is
reasonable they are willing to buy from online
retailers. While 24% people feel that delivery on
same day is important and 76% believe that it
doesn't matter if it’s not delivered immediately on the
same day itself.

18. Payment and Security
More than 80% people feel secure about online
transactions after seeing trustworthy card logos on
the ecommerce store. 40% of people go for online
transactions knowing that there are more than one
payment methods available on the store. 59%
neglect payment if the payment method is not in
place. There are few payment gateways available
like paypal, epay, Authorise.net etc. Among all
these methods, 60% of web transactions are done
by PayPal which ranks at the top payment
methods.

19. Payment and Security
It should be your primary aim to provide best facilities and sustainable value to
customers as that will ultimately leads to a long term relationship and great sales.
Most of the ecommerce softwares such as BigCommerce, Shopify, Magento,
OpenCart has an ability to manage these features.
Source credit: https://www.vouchercloud.com/blog/consumer-psychology-the-
e-commerce-checkout

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