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WordPress e-Commerce by Steve Mortiboy

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A beginners guide to planning an e-commerce site using WordPress

Veröffentlicht in: Internet
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WordPress e-Commerce by Steve Mortiboy

  1. 1. Creating an eCommerce store with WordPress By Steve Mortiboy
  2. 2. Goals • Evaluate our e-commerce requirements • Planning your e-commerce store • Evaluating third-party software and services • Selecting an e-commerce plugin and a theme • Discuss compliance and security • Discuss outbound marketing
  3. 3. Why choose WordPress? • Open Source content management • Globally distributed and supported • Easy to use • Highly extensible through plugins and themes • Powers 23% of the web • Available in more than 70 languages • Search Engine Optimized • Native iOS and Android apps • Fast, Simple, Flexible
  4. 4. Planning for success • How many products will you have? • How many product categories will you have? • What type of products are you selling? • Shipping • Tax • Payment processing • DIY vs hiring a developer • Third-party considerations
  5. 5. Type of products/store • Physical products • Variable products • Digital / Virtual products • Subscription-based products • Bookings • Membership
  6. 6. DIY vs Hiring a professional • Collect your requirements • Do your research • Check the legal requirements • Get advice • Select the third-party providers • Calculate cost vs time vs quality
  7. 7. Third-party providers • Hosting provider • Domain name • SSL certificate • Payment processor • Shipping provider • Accounting / Legal • Software licenses
  8. 8. Hosting providers • Security • Performance • Support • Range of services • Ability to scale/upgrade • Server type (dedicated, VPS, shared) • Managed/unmanaged • PCI DSS compliance • Price
  9. 9. Payment processing • Onsite processing vs offsite processing • PCI DSS • International services • Card storage for subscriptions • Support • Fees – Setup, Monthly, Per Transaction • Integration with e-commerce plugin
  10. 10. Payment processing
  11. 11. PCI DSS compliance • PCI DSS – Payment Card Industry Data Security Standards https://www.pcisecuritystandards.org/ • Governs that handling of credit card data • Non-enforced but compliance is encouraged • Card issuers may have penalties for non-compliance resulting in a breach of card data • Speak to your payment processor and hosting company about compliance
  12. 12. WordPress eCommerce plugins
  13. 13. WordPress eCommerce plugins • Free plugin • Paid support • Free/Paid documentation • Paid extensions
  14. 14. WordPress eCommerce plugins • http://www.woothemes.com/woocommerce/ • https://shopplugin.net/ • https://wpecommerce.org/
  15. 15. eCommerce plugin extensions • Payment processing extensions • Shipping extensions • Third-party integration extensions such as accounting or inventory management systems • Marketing • Reporting
  16. 16. Selecting a theme • Compatibility with your e-commerce plugin • Responsive mobile-friendly • Not feature-bloated (shortcodes, options) • Meets your goals for the look of your site and store • Off-the-shelf or custom built
  17. 17. Security and SSL • Security of an e-commerce site is essential • Consider a VPS over shared hosting • Use a good security plugin • Purchase a domain-specific SSL certificate • Enforce HTTPS on all pages • Enforce strong passwords • Keep your site up to date • Delete spam comments
  18. 18. Marketing your store • Email marketing • Social media integration • Promotions, discounts, coupons • Reviews • Affiliates
  19. 19. Setting up WooCommerce
  20. 20. Creating a product
  21. 21. Questions?
  22. 22. • Support • Security • Performance • Development • Design • SEO

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