Networking in the Penumbra presented by Geoff Huston at NZNOG
Digital Media Newsletter
1. Digital Media Newsletter
Cartoonist Thomas Fishburne takes a dig at the Snapchat Marketing Phenomenon. He adds:-
“As with any new platform, the risk is in the cart leading the horse. Many marketers will be
rushing to come up with a “Snapchat strategy.” It’s important to remember that the brand
strategy comes first, and Snapchat is a tool to evaluate against that brand strategy. Snapchat
won’t be a good fit for every brand. It’s not a strategy unto itself.”
2. Key Highlights
With 8.7% Engagement Rate Push Notification Beats Email and SMS [REPORT] –
71% of the smartphone users have given the permission to send the push notifications
Android leads with 100% opt-in rates as users are automatically opt-in when they
download an Android app, whereas only 41% of the Apple iOS users grant the
permission for the receiving push notifications.
8.7% of the smartphone users that receive the push notifications get engaged with it
compared to an email which receives 2-3% clicks
Detailed Story Here
3. Messaging Apps are the new stars!
Detailed Story Here
YouTube Is Becoming Many YouTubes to Keep Its Video Crown
In addition to the original YouTube app, the company now has three other
apps devoted to distinct niches—YouTube Music, YouTube Kids and YouTube
Gaming
4. Digital Media – Recap
Pokemon Go's developer, Niantic, has confirmed that it will feature sponsored
locations in future, as brands and retailers try and cash in on the game's
growing popularity.
5. Campaign of the month – India
Nike’s Da Da Ding
Campaign: Da Da Ding
Brand: Nike
Agency: Wieden+Kennedy India
Stats:
Run time: 2:52 | Views: 3,785,702
Average watch time: 1:45 | Average views per hour: 5,439
Detailed Story - http://www.brandingmagazine.com/2016/08/03/good-campaign-of-the-week-nike-da-
da-ding/
Campaign of the month – Global
IKEA Advert – Let’s Relax
Campaign: Let’s Relax
Brand: IKEA
Agency: ACNE
Stats:
Run time: 1:35 | Views: 5,026,670
Average watch time: 0:55 | Average views per hour: 23,271
Thanks for Reading!