2. The Issue
60 million people in the United States do
not know how to use the Internet.
This number surpasses 5 billion people
worldwide.
We know this sounds impossible,
but it’s true.
TRAIL is an online education company
dedicated to bringing people
their first experience with the Internet.
3. Online learning has become a revolution,
but one that has left many learners
behind. MOOC’s allow Internet users to
have transformative educational
experiences.
We asked ourselves:
“Why is the same type of experience not
available for someone new to the Web?”
Our goal was to build a platform that
was well-designed and easy-to-use.
The Online
Learning Gap
4. Our Solution
Build a platform for those who need to
master URL before they get to HTML.
Organizations out in the community
have told TRAIL that they have plenty of
would-be contributors to the sharing
economy, but they don’t know how to
use the Internet.
Even with jobs in industries like dry
cleaning, companies like LaundryLocker
are dependent on the mastery of digital
literacy skills by their employees.
The Solution?
5. Product Overview
We have been working for 20
months on JobScout Beta,
starting in California. The site is
currently 39 lessons with four
core features.
Our experience with JobScout in
two languages and for Android
and iOS has been that users
want more lessons and
resources on other life skills
areas, like health and finance.
What We Have Tested:
JobScout
6. Product Overview
We built a backend system for
organizations that were using
JobScout, COMPASS, to allow
them to track their users
progress.
This information has already
been critical for meeting people
at their point of need and
enhancing service delivery in the
public sector.
COMPASS: TRAIL’s Data
Analytics System
7. Vision: First Stop on the Internet
First time site users are
greeted by a video
explaining how the site
works
Users will go
to one site,
discovertrail.com
Users are then
encouraged to login &
create an account
8. First Stop on the Internet
Users will be asked a
series of simple
questions to craft their
site experience.
Do they want to learn
about using the
Internet?
Finding a job?
Managing healthcare?
Tackling personal
finance?
9. Distribution
Libraries
Community Based
Organizations
NGO’s
Points of Government Service
Social Services Offices
Workforce Development
Centers
Secondary Education
Adult Education
Community Colleges
Parent Support
for Primary Education
How We Reach People
Community
Service Education
10. The Market
Markets who are currently
not served or underserved
by the consumer web.
Boomers need to fill a skills gap to
stay in the workforce or re-enter
and connect with friends & family.
The Latino Market is dramatically
growing and has an increasing
number of Spanish speakers in the
US. A sizable unbanked
population remains.
Millennials are encountering these
life choices for the first time,
whether finding a job or managing
finances.
87 Million
Baby Boomers
57 Million
Latinos
87 Million
Millennials
11. Business Model SaaS
Subscription access to
TRAIL’s COMPASS Data
Analytics system,
starting at $50/month
Subscription access to
provide digital literacy
learning certification to
users, starting at
$100/month
White label solutions for
organizations, starting at
$200/month
Custom lesson content for
organizations at a
negotiated rate
Over 300,000 organizations in the US alone with these needs, such as libraries, workforce
development centers, schools, prisons and other community institutions.
12. Business Model
Sponsored
Lessons
Direct Lead
Generation
Strategic
Ad
Placement
Productivity
Generation
Getting our users to sign
up for a platform during or
directly after the
completion of a lesson.
Lead Generation &
Advertising
Getting companies to
sponsor lesson content
teaching people how to
use their service.
Strategically placed ads as
products and services
become relevant to users.
Our eyeballs are first time
Internet users.
Companies like Uber, Lyft
and TaskRabbit can use
these newly trained
Internet users as new
drivers and TaskRabbits.
14. The California State Library was
the first partner and primary
funder for TRAIL’s JobScout and
HealthScout platforms.
TRAIL’s JobScout was a finalist
in Mozilla and the MacArthur
Foundation’s Digital Media &
Learning Competition in 2012.
TRAIL was one of 30 competing
finalists in TechCrunch Disrupt’s
Startup Battlefield in 2013.
TRAIL’s HealthScout is currently
a finalist in the Knight News
Challenge for Health.
Success to Date
15. Game Plan Where We’re Going
TRAIL Gets
Funding
Team
Build Out
Strategic
Planning
Site Design
Content Redux
Back End
Infrastructure
Development
Partnership
Building
Beta Launch
User Testing
Partnership
Building Launch Monetize
2 months 2 months 5 months 2 months
16. Contact Christina Gagnier | CEO
909.576.1411
christinagagnier
gagnier@discovertrail.com
twitter.com/gagnier
facebook.com/gagnier
